The current product catalog contains portable chargers, wallboxes, adapters, cables, and accessories, with product families including Lion King, Pisces, Taurus, Gemini, Libra, Hero, and Draco [1].

The brand is generally styled as feyree in lowercase in its current branding. The Chinese name is 菲尔雷 (Fēi’ěr léi). There is no reliable public source establishing a literal Chinese meaning or etymology for the name; “菲尔雷” appears to function primarily as a phonetic rendering rather than a descriptive term. The brand’s visual identity has utilized a polar bear mascot combined with an EV charging cable. A U.S. trademark filing describes the FEYREE mark as stylized wording accompanied by a bear design and cable [2].

According to official materials, Feyree traces its origins to January 2014 in Shenzhen. Early activities focused on new-energy vehicle charging equipment and R&D, later developing into manufacturing. An Alibaba supplier profile provides independent corroboration for the existence of Shenzhen Feyree Technology Co., Ltd., listing a registration date of January 7, 2014, and registered capital of RMB 1 million [1].

Development timeline

• 2014: Establishment in Shenzhen and commencement of work on new-energy vehicle charging equipment [1].
• 2014–2016: Period described as an R&D and specialized EV-charging-project phase [1].
• 2019–2023: Further product development, online-store activity, and expansion into overseas markets [1].
• 2021: Establishment of first production lines and move toward full self-production, based on company claims [3].
• 2023 onward: Product range increasingly incorporates touchscreen displays, Wi-Fi/Bluetooth connectivity, mobile apps, OTA updates, charging analytics, and dynamic load balancing [1].
• 2024: Trademark application filed in the Philippines on March 25, 2024, identifying Shenzhen Feyree Technology Co., Ltd. as the applicant and covering EV charging stations, battery chargers, cables, connectors, and related electrical equipment [4].

Feyree operates as a combination of EV charging hardware manufacturer, EVSE technology developer, consumer brand, OEM/ODM supplier, private-label manufacturer, and global distributor supplier. The official website advertises OEM and private-label services, including customization of packaging, firmware, apps, branding, and documentation [1]. This allows the company to occupy two distinct positions in the EV ecosystem:

• B2C: Selling Feyree-branded chargers directly to EV owners.
• B2B: Manufacturing charging hardware for other companies to sell under their own brands.

Portable EV chargers

Portable EVSE is the category most closely associated with Feyree. These cable-based chargers contain a control box, allowing users to carry the unit between locations. Products are available in several power classes, including approximately 3.5 kW, 7 kW, 11 kW, and 22 kW. Depending on the model, users can adjust charging current and configure delayed or scheduled charging. Higher-end models include Wi-Fi/app connectivity and smart functions [1].

Wallbox chargers

Feyree produces fixed AC wallbox chargers for residential and commercial installations. The range includes products supporting 7–7.6 kW, 11 kW, and 22 kW outputs, with Type 1/J1772, Type 2, GB/T, and selected Tesla/NACS configurations. Some models offer dynamic load balancing to adjust EV charging according to available electrical capacity [1].

Feyree utilizes a specific naming system for its product lines:

• Lion King: Primarily associated with portable EV chargers. Newer Lion King Ultra models feature a 4.3-inch touchscreen, adjustable current, charging-history functions, and app connectivity on selected versions [1].
• Pisces: A smart wallbox family offering 7.6/11/22 kW configurations, LCD displays, app control, charging history, and dynamic load balancing [1].
• Taurus: A smart wallbox series emphasizing Type 2 charging, app control, dynamic load balancing, and 7.6/11/22 kW configurations [1].
• Gemini: Focuses on smart Type 2 wallbox charging, including three-phase 11/22 kW configurations and dynamic load balancing [1].
• Libra: Includes 7 kW-class Type 2 wall-mounted chargers aimed at residential charging [1].
• Flying Cat: Designation for lower-power portable chargers, including 3.5 kW / 16 A Type 2 models [1].
• Hero: Higher-powered portable Type 2 chargers advertised around 22 kW with three-phase operation and Wi-Fi/Bluetooth connectivity [1].
• Draco: The Draco EV-PRO series represents a universal smart EVSE direction with support for multiple connector standards and 1/3-phase configurations [1].

Feyree offers products compatible with multiple international connector standards, allowing it to serve various regional markets:

• Type 2 / IEC 62196-2: Common throughout Europe and many international markets.
• Type 1 / SAE J1772: Associated with North American and some Asian-market EVs.
• GB/T: China’s national EV charging connector standard.
• Tesla/NACS: Products using or compatible with TS-NACS/NACS configurations.

The company explicitly markets Type 1, Type 2, GB/T, and NACS-related charging equipment [1].

Modern Feyree chargers incorporate various digital features depending on the model:

• Wi-Fi and Bluetooth: Enables network communication and local wireless control.
• Mobile-app control: Allows remote monitoring and management of charging sessions.
• Scheduled charging: Configuration for delayed start times or specific operating periods.
• Charging history: Recording of energy consumption, duration, and session data.
• OTA updates: Over-the-air firmware updates for higher-end products.
• Dynamic load balancing: Management of charging power based on real-time electrical load conditions.
• Touchscreen: Newer generation chargers feature a 4.3-inch color touchscreen interface [1].

Product specifications commonly advertise protection against overcurrent, overvoltage, undervoltage, leakage/current faults, overheating, grounding problems, and lightning/surge conditions. For example, the Lion King Ultra touchscreen charger advertises temperature monitoring and multiple protection mechanisms [1].

Feyree states that its products hold certifications including CE, RoHS, TÜV, FCC, and, on some materials, UKCA, REACH, and UL-related certifications [1]. However, these marks address different regulatory requirements and are not interchangeable. Certification status should be verified on a model-by-model basis rather than assumed across entire product families.

Feyree describes in-house R&D capabilities covering PCB design, industrial design, firmware, enclosure design, prototyping, testing, manufacturing, and quality control. The manufacturing process reportedly includes automated SMT production, aging tests, and final QC inspection [1]. The company claims to have begun building production lines in 2021, eventually reaching full self-production [3]. An Alibaba supplier profile independently identifies Shenzhen Feyree Technology Co., Ltd. as an EV-charging manufacturer [1].

Feyree advertises private-label and OEM support, allowing customers to customize exterior design, branding, packaging, firmware, mobile applications, documentation, and product configuration [1]. This capability means that chargers sold under different brand names may originate from the same manufacturing ecosystem.

Feyree describes itself as an international brand, claiming sales coverage in over 100 countries with more than 1,000 business customers and 100+ partners [1]. The product range supports this strategy through compatibility with Type 1 (North America), Type 2 (Europe/International), GB/T (China), and NACS (North America/Tesla) standards.

External business records identify the operating and manufacturing entity as Shenzhen Feyree Technology Co., Ltd. with a registration address in Shenzhen [1]. However, the consumer website lists the contact entity as FEYREE TECHNOLOGY LD, located at 19H Maxgrand Plaza, No. 3 Tai Yau Street, San Po Kong, Kowloon, Hong Kong [1]. This distinction suggests separate entities for domestic manufacturing and international trade or intellectual property management.

Evidence indicates active pursuit of international trademark protection. A Philippine Intellectual Property Office gazette recorded a FEYREE trademark application filed on March 25, 2024, covering EV chargers, stations, cables, and connectors [4]. A U.S. trademark record also shows an application associated with Shenzhen Feyree Technology Co., Ltd. for similar goods [2].

Feyree occupies the consumer EVSE, portable charger, residential wallbox, and OEM manufacturing segment. Unlike major infrastructure providers such as ABB, ChargePoint, or Wallbox, Feyree emphasizes affordability, feature density, compatibility, portability, and customization. Differentiators include large displays, adjustable current, app connectivity, and broad connector compatibility [1].

The corporate narrative references the Taoist concept Shàng shàn ruò shuǐ (上善若水), or “the highest good is like water,” representing technology that adapts to user needs unobtrusively. Stated brand values include adaptability, persistence, sustainability, ease of use, and inclusiveness [1].

• Individual EV owners: Seeking portable EVSE, home charging, travel charging, backup units, and smart features.
• Homeowners: Requiring 7–22 kW wall-mounted charging with load balancing and app monitoring.
• EV fleets: Businesses utilizing portable or fixed chargers across multiple vehicles.
• Installers and distributors: Sourcing wallboxes and hardware for resale or installation [1].
• Other EV brands: OEM/private-label clients utilizing manufacturing capabilities [1].

Feyree is a Shenzhen-based EVSE manufacturer that has developed an international consumer brand around portable chargers and residential smart charging. It combines Chinese manufacturing with consumer branding, smart features, and OEM/ODM services. While it is a genuine manufacturer with an established product ecosystem, it remains less internationally prominent and independently documented than major global charging-infrastructure companies. Most detailed claims regarding history, global reach, and certifications are self-reported, and verification of specific model certificates and electrical specifications is recommended for procurement decisions [1][2].

1. feyree EV Charger Brand Story & Vision
2. FEYREE Trademark Application of Shen Zhen feyree Technology Co. Ltd – Serial Number 98120039 :: Justia Trademarks
3. Q&A – Feyree Official
4. Intellectual Property Center, 28 Upper McKinley Rd.