Roma 1989 Corporation describes Foundry as a brand for “everyday romantics,” targeting individuals who appreciate the significance of ordinary moments and small personal details. This positioning places the brand in the “demi-fine” category, bridging the gap between affordable fashion accessories and high-end traditional jewelers.3

Foundry operates under Roma 1989 Corporation, a privately held Philippine jewelry company based in Makati. Corporate profiles identify Foundry and Gemline as the company’s two primary jewelry brands, noting that Foundry was previously known as RAM Jewelry.1 The brand’s identity is legally protected in the Philippines; the Intellectual Property Office of the Philippines gazette lists the mark “F FOUNDRY” under Roma 1989 Corporation for goods including precious metal articles, alloys, and jewelry featuring ornamental or precious stones.5 This registration distinguishes Foundry as a proprietary jewelry brand rather than a generic retailer or marketplace.

The central philosophy of Foundry is “everyday jewelry with emotional meaning.” Unlike traditional fine jewelers that focus primarily on weddings or formal occasions, Foundry emphasizes pieces intended for daily wear that transform ordinary moments into special ones.6 The aesthetic is modern, minimalist, and personal, avoiding heavy ornamentation in favor of symbolic objects that convey individual identity.

Recurring design motifs include:
* Initials and monograms
* Zodiac symbols and constellations
* Birthstones
* Hearts and geometric shapes
* Signet rings and hoops
* Stackable silhouettes
* Personalized engraving

This approach shifts the focus from status signaling to personal sentiment, making the jewelry suitable for self-expression and gifting.7

Foundry maintains a broad portfolio categorized by function and style. The brand notes that its collections are designed to be mixed, matched, and layered.6

Rings

Rings are a core category, ranging from affordable vermeil and sterling silver designs to premium 14K/18K gold pieces. Offerings include engagement rings, men’s rings, pinky rings, signet rings, statement rings, stackable rings, eternity bands, promise rings, and personalized engraved rings.8

Earrings

The earring selection supports the trend of ear stacking, featuring smaller studs, cuffs, and hoops that can be combined. Available styles include stud earrings, hoops, huggies, ear cuffs, drop earrings, single earrings, pearl earrings, and diamond earrings.9

Necklaces

Personalization is a key component of the necklace range, which includes pendant necklaces, initial necklaces, name pieces, chains, charms, zodiac necklaces, birthstone necklaces, and men’s necklaces. The Letter Necklace is highlighted as a leading gift product.10

Bracelets and Anklets

The collection features chain bracelets, charm bracelets, cuffs, bangles, tennis bracelets, men’s bracelets, and anklets.11

Wedding and Fine Jewelry

In addition to everyday items, Foundry offers bridal and fine jewelry, including engagement rings and wedding-related pieces, allowing customers to transition from daily wear to milestone purchases within the same brand ecosystem.12

Foundry emphasizes material transparency and clearly specified standards. The brand states that 100% of its gold is traceable to an RJC-certified smelter and seeks a balance between fairly mined and recycled materials.8

• 14K Solid Gold: Described as a durable alloy with greater hardness and scratch resistance, suitable for everyday wear.
• 18K Solid Gold: Positioned as a premium material with a higher gold proportion and richer yellow appearance.
• Gold Vermeil: Distinguished from standard plating, Foundry defines its vermeil as a layer of 18K gold over sterling silver.
• Sterling Silver: Serves as an accessible entry point for the brand.
• Diamonds: The catalog includes natural diamonds in studs and rings, clearly differentiated from synthetic alternatives.
• Cubic Zirconia (CZ): Used in more affordable collections as a brilliant, cost-effective alternative to diamond.
• Pearls and Colored Stones: The brand utilizes freshwater pearls, synthetic pearls, and semi-precious colored stones.12

Foundry employs a tiered pricing strategy to create a brand ladder. Entry-level sterling silver and vermeil pieces are typically priced in the low thousands of Philippine pesos (e.g., ₱1,000–₱2,000), while 14K and 18K gold pieces range into the tens of thousands, with diamond jewelry reaching higher price points.10 This structure allows customers to enter the brand at an accessible level and upgrade to fine jewelry over time.

The brand occupies a hybrid space intersecting three categories:
1. Fashion Jewelry: Trend-conscious designs with accessible pricing.
2. Demi-Fine: Vermeil, sterling silver, and attainable 14K gold.
3. Fine Jewelry: 18K gold, natural diamonds, and bridal pieces.

Unlike traditional Philippine jewelry stores that often emphasize investment gold or formal bridal wear, Foundry adopts a lifestyle-oriented approach where jewelry is treated as part of a daily wardrobe.15

Foundry operates primarily through its e-commerce website, which serves customers across Metro Manila, Luzon, Visayas, and Mindanao.9 The platform provides comprehensive information on materials, sizing, engraving, and care. The brand offers a 180-day warranty covering qualifying material or workmanship defects, subject to specific exclusions outlined in its terms of service.14

For gifting, Foundry provides packaging that may include a jewelry box, pouch, care guide, cleaning cloth, and message card.7 The brand also maintains a presence on regional e-commerce platforms like ZALORA Philippines, where it is listed in both general and luxury jewelry categories.1617

Customer feedback on the Foundry website highlights satisfaction with design, packaging, versatility, and gifting suitability. While the majority of reviews are positive, some customers have noted concerns regarding the durability of plated pieces.13 As these reviews are hosted on the brand’s own site, they reflect direct customer sentiment but should be distinguished from independent third-party audits.

1. Roma 1989 Corporation | LinkedIn
2. About Us | Best Jewelry Shop in Philippines | Foundry
3. The Foundry BIG & Tall Supply Co. – Men’s Clothing, Men’s Shirts – JCPenney
4. Foundry: Cape Town Streetwear and Creative Community – Flipbook by Marc Anthony | FlipHTML5
5. Intellectual Property Center, 28 Upper McKinley Rd.
6. Shop It All – Foundry
7. Gift Shop – Foundry
8. OUR MATERIALS – Foundry
9. FAQ’s – Foundry
10. Jewelry That’s Perfect for Every Day — and Every Gift| Foundry
11. All New – Foundry
12. Shop it all – Foundry
13. Customer Reviews – Foundry
14. TERMS OF SERVICE – Foundry
15. Home | Fashion Foundry
16. Foundry 2026 | ZALORA Philippines
17. Foundry For Luxury 2026 | ZALORA Philippines