About Glow Wish Keratin
Glow Wish Keratin is a hair care and hair colouring brand distributed primarily in the Philippines. It specialises in keratin-infused hair colour, treatments, and temporary colouring products designed for both home and professional use. Many of its cosmetic products are registered with the Philippine Food and Drug Administration (FDA) under J.H.Z. Trading Corporation, indicating that they have undergone the country’s cosmetic notification process.
Overview
| Category | Information |
|---|---|
| Brand Name | Glow Wish Keratin |
| Industry | Hair Care & Cosmetics |
| Product Type | Hair colour, hair treatments, hair dye shampoo, hair sprays, colour removers |
| Company | J.H.Z. Trading Corporation |
| Market | Philippines and Southeast Asian online marketplaces |
| Core Focus | Keratin-enriched hair colouring and hair care |
History
Glow Wish Keratin entered the Philippine beauty market as a provider of affordable keratin-based hair colouring products intended for both consumers and salons. Rather than focusing solely on hair dye, the brand expanded into complementary hair care products aimed at colouring, nourishing, and protecting hair simultaneously.
Its products have appeared in Philippine FDA cosmetic notifications since at least 2022, with additional registrations continuing through 2025, suggesting an ongoing expansion of its product lineup.
Brand Philosophy
Glow Wish Keratin markets itself around three primary concepts:
- Hair colouring with reduced dryness
- Keratin-enriched formulas to help maintain smoother hair
- Affordable salon-inspired results for home users
The inclusion of keratin is intended to improve the appearance of hair after colouring by supporting softness, shine, and manageability. While keratin can help condition the hair surface, it does not fully prevent damage from chemical hair colouring.
Products
The brand offers a broad range of hair cosmetic products.
Professional Hair Color
Permanent cream hair dyes are available in numerous shades, including:
- Natural Black
- Ash Blonde
- Honey Brown
- Violet
- Red
- Blue
- Pink
- Orange
- Fashion colours
These products typically include:
- Hair colour cream
- Oxidising developer
- Tint brush
- Gloves
Natural Professional Hair Color
This variant emphasises more natural-looking shades while incorporating keratin into the colouring formula. Registered variants include colours such as Flowery Violet (6.66) and additional fashion shades.
Hair Dye Shampoo
Glow Wish Keratin produces a 2-in-1 Hair Dye Shampoo with Argan Oil, combining temporary hair colouring with cleansing. Features include:
- Non-permanent colouring
- Black shade
- Argan oil
- Shampoo format
Hair Color Spray
A temporary colour spray intended for short-term use. Common applications include:
- Costume makeup
- Events
- Cosplay
- Fashion styling
The colour washes out after shampooing.
Purple Shampoo & Conditioner
Designed for bleached or blonde hair to reduce yellow or brassy tones, this product line includes purple shampoo and purple conditioner formulated with argan oil.1
Hair Treatment Products
Glow Wish Keratin also markets conditioning treatments formulated with keratin alongside colour-related products intended to help improve hair softness and shine after colouring.
Ingredients
While formulas vary by product, commonly advertised ingredients include:
- Keratin
- Argan Oil
- Hair conditioning agents
- Colour pigments
- Oxidising agents (for permanent dyes)
Keratin is included as a conditioning ingredient to help reduce the rough feel often associated with chemically treated hair.
Target Market
Glow Wish Keratin primarily targets:
- Home hair colouring users
- Beauty enthusiasts
- Salon professionals
- Budget-conscious consumers seeking salon-style hair colour
The brand is commonly sold through Philippine e-commerce platforms and beauty retailers.1
Regulatory Status
Multiple Glow Wish Keratin products are listed in the Philippine FDA cosmetic notification database under J.H.Z. Trading Corporation, including:
- Professional Hair Color
- Hair Color Spray
- Hair Dye Shampoo
- Hair Treatments
- Hair Colorant products
FDA cosmetic notification indicates that a cosmetic product has been officially notified for sale in the Philippines; it is not the same as FDA approval for medicines.
Availability
Glow Wish Keratin products are primarily available through:
- Philippine online marketplaces
- Beauty supply stores
- Salon distributors
- Selected cosmetic retailers
Reputation
Glow Wish Keratin is generally positioned as a value-oriented hair colouring brand. Users often cite the following:
Advantages
- Affordable pricing
- Wide range of colour options
- Convenient home application
- Keratin-infused formulations
Considerations
- Colour results vary depending on the user’s starting hair colour.
- Light or fashion shades often require pre-lightened or bleached hair for the advertised result.
- As with all permanent hair dyes, a patch test is recommended before use to check for allergic reactions.1
Product Categories
- Permanent Hair Color
- Natural Hair Color
- Hair Dye Shampoo
- Hair Color Spray
- Purple Shampoo
- Purple Conditioner
- Hair Treatment
- Hair Color Remover
- Keratin Hair Care
See Also
- Hair coloring
- Keratin hair treatment
- Hair dye
- Hair conditioner
- Argan oil
- Cosmetic regulations in the Philippines
