GMEELAN is a beauty and personal care brand specializing in skincare, cosmetics, and body care products. The brand emphasizes the combination of natural botanical extracts, scientifically researched active ingredients, and modern skincare technology to develop products designed for brightening, hydration, skin barrier support, acne care, and makeup. According to the company’s official website, its mission is to become a global leader in repairing dull skin through natural plant-based formulations. [1]

GMEELAN positions itself as a science-driven skincare brand that integrates:

• Natural botanical ingredients

• Dermatology-inspired active ingredients

• Modern cosmetic technology

• Gentle formulations for sensitive skin

The company states that it aims to create skincare products that improve dullness while supporting healthy skin through ingredient research and innovation. [5]

GMEELAN offers a wide range of skincare and cosmetic products, including:

Facial Skincare

• Cleansing Balm

• Barrier Repair Serum

• Barrier Repair Moisturizer

• Face Mist

• Acne Drying Lotion

• Brightening Gel

• Cleansing Products

• Sunscreen

Body Care

• Underarm Brightening Cream

• Deodorant Spray

• Whitening Body Care Products

Makeup

• Air Cushion Foundation

• Liquid Foundation

• Setting Spray

• Foundation Stick

• Setting Powder

Special Care

• Exfoliating Gel

• Acne Treatment

• Brightening Creams

• Moisturizing Creams

These products feature ingredients such as:

• Sea Fennel

• Ectoin

• Ceramides

• Black Truffle Extract

• Zinc PCA

• Orange Enzymes

• Sakura Extract

• Sea Buckthorn

• Sulfur

• Guaiacwood

• Moringa Seed Extract

• Arbutin

[6]

According to the company, GMEELAN focuses on combining:

• Plant-derived active ingredients

• Scientific skincare research

• Advanced cosmetic formulation technology

Its products commonly target:

• Skin brightening

• Hydration

• Skin barrier repair

• Oil control

• Acne care

• Makeup longevity

• Sensitive skin support

[7]

GMEELAN markets itself as an affordable beauty brand that combines skincare and makeup. Many products are promoted as multifunctional—for example, foundations with skincare ingredients and moisturizers that also provide cosmetic benefits. The brand has a notable online retail presence in Southeast Asia, particularly through e-commerce platforms. [8]

The GMEELAN trademark has been filed for cosmetic products, including facial creams, beauty serums, cleansers, sunscreens, foundations, body lotions, and other personal care products. Public trademark records show applications associated with Gmee Technology Limited (2021) and a later filing by GMEE BIO-TECHNOLOGY LIMITED (2024). [9]

Several GMEELAN cosmetic products have received cosmetic product notifications from the Philippine Food and Drug Administration (FDA), including products such as:

• Orange Enzymes Exfoliating Brightening Gel Pro

• Durvillea Polypeptide Restoring Lazy Cream

• Calendula Gold Brightening Essential Oil Soap

• Centella Ceramide Calming Gel Mask

• Black Truffle Cushion Foundation

These notifications indicate regulatory registration for cosmetic distribution in the Philippines but do not constitute an endorsement of product efficacy. [10]

GMEELAN products are sold through:

• Its official website

• Official online stores on regional e-commerce platforms

• Authorized distributors and retailers in Southeast Asia

[11]

GMEELAN is a Southeast Asian beauty brand focused on combining botanical ingredients with modern cosmetic science. Its portfolio spans skincare, body care, and makeup products, with a strong emphasis on brightening, skin barrier care, hydration, and affordable everyday beauty solutions. The brand has established an online retail presence and has registered multiple cosmetic products for sale in markets such as the Philippines. [12]

1. GMEELAN

2. GMEELAN | LinkedIn

3. GMEELAN Official Store, Online Shop | Shopee Philippines

4. All Products – GMEELAN

5. GMEELAN Trademark Application of Gmee Technology Limited – Serial Number 97053285 :: Justia Trademarks

6. GMEELAN Trademark Application of GMEE BIO-TECHNOLOGY LIMITED – Serial Number 98520245 :: Justia Trademarks

7. Registration Number Product Name | NN-1000015240777 GMEELAN Durvillea Polypeptide Restoring Lazy Cream

8. Registration Number Product Name | NN-1000014457439 GMEELAN ORANGE ENZYMES EXFOLIATING BRIGHTENING GEL PRO

9. Registration Number Product Name | NN-1000014594802 GMEELAN CALENDULA GOLD BRIGHTENING ESSENTIAL OIL SOAP

10. Registration Number Product Name | NN-1000014455635 GMEELAN Centella Ceramide Calming Gel Mask

11. Registration Number Product Name | NN-1000014627591 GMEELAN BLACK TRUFFLE BHA HIGH COVER CUSHION 04 BEIGE

12. GMEELAN