About Goodmed Pharmacy
Goodmed Pharmacy, also known as Goodmed Lifecare Pharmacy, is a Philippine pharmacy and healthcare retail brand operating in Metro Manila. The business maintains a physical storefront in Ortigas, Pasig, and conducts online retail through Shopee Philippines. Its product portfolio includes pharmaceuticals, health supplements, personal care items, wellness products, and other consumer healthcare goods. A trademark for GOODMED LIFECARE PHARMACY was filed in 2022 by Benedicto Tan, covering pharmaceutical substances and retail store services for drugs and consumer goods.[2] The brand operates on an omnichannel model that combines traditional drugstore services with e-commerce to serve customers seeking medicines alongside broader health, beauty, and personal care products.[4]
Overview
| Field | Information |
|---|---|
| Brand name | Goodmed Pharmacy |
| Registered/extended name | Goodmed Lifecare Pharmacy |
| Industry | Pharmacy / Healthcare / Retail |
| Country | Philippines |
| Physical location | Ortigas, Pasig, Metro Manila |
| Online presence | Shopee Philippines |
| Product categories | Medicines, health products, supplements, personal care, consumer healthcare |
| Business model | Physical pharmacy + online retail |
| Trademark record | GOODMED LIFECARE PHARMACY |
| Trademark applicant | Benedicto Tan |
| Trademark filing date | October 4, 2022 |
The Intellectual Property Office of the Philippines (IPOPHL) trademark gazette records GOODMED LIFECARE PHARMACY, filed on October 4, 2022, for pharmaceutical substances adapted for medical use and retail store services involving drugs and other consumer goods.[2]
History and development
Public records do not document a comprehensive founding history for Goodmed Pharmacy, including specific opening dates, original founders, initial capitalization, or branch expansion timelines. However, the Goodmed Lifecare Pharmacy name was formally established in a Philippine trademark filing in 2022. This filing covered both pharmaceutical products and retail pharmacy activities, indicating the brand’s initial positioning around healthcare products and pharmacy retail.[2]
A physical Goodmed Pharmacy location has been documented on Topaz Road in the Ortigas area of Pasig, near East of Galleria. Business listings identify the establishment as a pharmacy and drugstore operating under the descriptor “A Lifecare Pharmacy.”[3] The brand subsequently expanded into online retail, establishing a Shopee Philippines storefront listed as Goodmed Pharmacy with a catalog of health and personal care items.[4]
Physical pharmacy
The primary documented physical location of the brand is:
Goodmed Pharmacy
Unit 4, Ground Floor, East of Galleria
Topaz Road, Ortigas, Pasig, Metro Manila 1605, Philippines[3]
Location databases place this pharmacy on Topaz Road and describe it as wheelchair-accessible.[1] This site situates Goodmed within the Ortigas commercial and residential district, providing access to customers from Pasig and neighboring areas in Metro Manila.
Online retail presence
Goodmed Pharmacy operates a Shopee Philippines store identified simply as “Goodmed Pharmacy.”[4] The online assortment extends beyond conventional prescription and over-the-counter pharmacy products to include broader health, wellness, beauty, personal care, and consumer health categories. Visible product examples include:
- Probiotic supplements
- Vitamins and nutritional products
- Glutathione and collagen products
- Digestive health products
- Joint health supplements
- Skin care products
- Antifungal and antibacterial preparations
- Petroleum jelly and personal care items
- General healthcare products
Marketplace listings identify Goodmed Pharmacy as a seller of items such as Biowhite probiotics and various pharmaceutical and personal care goods.[5][6]
Product portfolio
The publicly visible product mix indicates a broad retail pharmacy model rather than a specialized clinical pharmacy.
Pharmaceutical products
The brand’s trademark filing explicitly covers pharmaceutical substances adapted for medical use and the retailing of drugs and other consumer goods.[2]
Health supplements
Supplements constitute a significant component of the online assortment, including probiotics, collagen, glutathione, vitamins, and products marketed for digestive, liver, joint, and general wellness concerns.[6]
Personal care
The store carries consumer personal care products, including skin care and grooming items.[5]
Everyday healthcare
Products such as petroleum jelly, cotton buds, and topical preparations indicate participation in the everyday health and hygiene retail segment.[5]
Brand positioning
Based on its trademark classification, physical presence, and online assortment, Goodmed Pharmacy functions as a community-oriented healthcare retailer combining pharmacy services with broader health and wellness retail. The name “Goodmed” suggests a combination of “good” and “medicine” or “medical care,” while the extended Goodmed Lifecare Pharmacy name implies a wider healthcare orientation.[4]
Observable positioning pillars include:
- Accessibility: Providing medicines and healthcare products through both a physical pharmacy and an online marketplace.
- Breadth: Offering products beyond medicines, including wellness, supplements, beauty, and personal care items.
- Convenience: Utilizing e-commerce to enable remote browsing and purchasing.
These characteristics describe the brand’s observable business model rather than an officially published mission statement.
Corporate and trademark information
Official documentation for the Philippine brand is available through the Intellectual Property Office of the Philippines (IPOPHL) trademark gazette. The record states:
Mark: GOODMED LIFECARE PHARMACY
Application No.: 4/2022/00525291
Filing date: October 4, 2022
Applicant: TAN, BENEDICTO [PH]
Goods/services: Pharmaceutical substances adapted for medical use; retail store of drugs and other consumer goods.[2]
The record also lists blue and green among the claimed colors.[2] This filing provides official evidence connecting the Goodmed Lifecare Pharmacy name to a Philippine trademark application and pharmaceutical retail activities.
Business model
Goodmed operates through a hybrid pharmacy-retail model:
- Physical retail: Customers visit the pharmacy for healthcare and consumer products.
- Online marketplace: Customers purchase products through the Shopee storefront.
- Healthcare + wellness: The assortment spans traditional pharmacy products as well as supplements, beauty, and personal care.
This structure places Goodmed in the Philippine omnichannel pharmacy category, where traditional drugstore operations are supplemented by online commerce.
Customer segments
Based on the publicly visible product range, Goodmed serves several overlapping customer groups:
- Individuals purchasing prescription and over-the-counter healthcare products
- Families purchasing everyday health and hygiene products
- Wellness and supplement consumers
- Beauty and skin care customers
- Customers seeking convenient online pharmacy shopping
- Consumers looking for specialized health supplements
The online catalog broadens the potential audience beyond patrons of the physical pharmacy.
Reputation and online presence
The Shopee storefront serves as a primary indicator of online retail activity. Individual product listings associated with Goodmed Pharmacy display sales volume and customer reviews.[5][6] These marketplace metrics function as platform-specific indicators rather than comprehensive measures of the company’s overall reputation or market share.
Market position
Goodmed Pharmacy operates as a smaller Philippine pharmacy and healthcare retail brand rather than a nationwide chain comparable to the country’s largest drugstore groups. Its differentiation stems from combining pharmacy services with health and wellness products, supplements, personal care, and online commerce. This approach positions the brand as a health-and-personal-care retail destination rather than solely a medicine dispensary.
Distinction from other entities
Other businesses internationally use the Goodmed name. Goodmed Pharmacy Limited is a separate Kenyan pharmaceutical company associated with Nairobi and products registered through Kenya’s Pharmacy and Poisons Board. This entity is not affiliated with the Philippine Goodmed Pharmacy. Similarly, a separate GoodMed healthcare organization in Costa Rica offers medical, laboratory, dental, and pharmacy services. For Philippine contexts, the relevant entity is Goodmed Pharmacy / Goodmed Lifecare Pharmacy based in Pasig.
References
- Goodmed Pharmacy Map – Pasig, Metro Manila, Philippines
- Intellectual Property Center, 28 Upper McKinley Rd.
- Goodmed Pharmacy, Unit 4 GF East of Galleria, Topaz Road, Ortigas, Pasig (2026)
- Who We Are | Goodmed Pharmacy Ortigas | Online Delivery
- Betadine Wound Solution 120ml | Goodmed Pharmacy
- Iberet Active Multivitamins Tablet | Goodmed Pharmacy





