HAIMEIKANG is a consumer accessories brand associated with China that is primarily recognised in online marketplaces for its range of hair accessories and women’s fashion items. The brand’s catalogue includes hair claw clips, decorative hair clips, headbands, hair scarves, bows, and other ornamental hair pieces.2 Products bearing the HAIMEIKANG name are distributed through international e-commerce platforms and have established a presence in markets including the United States and the Philippines.

Public trademark records identify Yiwu Lanshi Garment Co., Ltd. as the registered owner of the HAIMEIKANG trademark.1 Unlike traditional beauty or apparel corporations, the brand does not have an extensively documented public history regarding its founding, executive leadership, or corporate structure. Its commercial identity is largely defined by its product listings on digital retail platforms rather than standalone brand media or physical flagship stores.

The brand’s documented commercial activity dates to at least March 22, 2017, preceding its initial U.S. trademark registration in April 2019.1

Origins

Public information regarding the specific founding of HAIMEIKANG is limited. The earliest verifiable corporate evidence is found in trademark registrations, which list Yiwu Lanshi Garment Co., Ltd. as the original applicant and registrant.1 The recorded first-use date of March 22, 2017, indicates that commercial operations began at least one year prior to the brand’s U.S. trademark filing.1

There is no reliable public documentation establishing a formal founder, founding narrative, or specific launch event. Consequently, unverified claims regarding the brand’s origin or corporate philosophy should be treated with caution in the absence of primary sources.

Trademark development

The HAIMEIKANG word mark was filed in the United States on August 16, 2018, under serial number 88080400. It was approved for publication in January 2019 and subsequently registered on April 2, 2019.1 The original U.S. registration covered a broad selection of goods in Class 25, including hats, dresses, jackets, trousers, scarves, headbands, and gloves.1

Notably, the U.S. trademark record explicitly states that the term “HAIMEIKANG” has no meaning in a foreign language within the context of the registration.1 This indicates that the filing does not establish an official English translation or specific linguistic definition for the brand name.

The primary documented corporate entity associated with the brand is Yiwu Lanshi Garment Co., Ltd. Both U.S. and Australian trademark databases identify this Zhejiang, China-based company as the owner and registrant of the HAIMEIKANG mark.13

While Yiwu Lanshi Garment Co., Ltd. is the confirmed legal owner of the intellectual property, public sources do not provide sufficient detail to characterise it as a large multinational corporation or manufacturer. It is most accurately described in available records as the trademark holder. The brand should be distinguished from unrelated entities with similar romanised names, such as biotechnology joint ventures, which operate in entirely different industries.

Although early trademark filings included general apparel, HAIMEIKANG’s current marketplace presence is concentrated on hair accessories.2

Hair claw clips

Hair claw clips represent one of the brand’s most visible product categories. Listings frequently feature large acrylic clips, multi-piece sets, marble-pattern designs, glitter finishes, and styles specifically marketed for thick hair.2 Representative product listings describe these items as being made from acrylic with decorative elements such as marble patterns or glitter.2

Decorative hair clips

The brand offers a variety of ornamental hair clips designed for fashion styling. These include floral clips, tropical flower designs, bow clips, pearl-accented pieces, rhinestone accessories, tassel designs, and fashion hairpins.2 Some listings feature artificial flower hair clips utilising bright colours and lightweight clamp mechanisms.2

Headbands and scarves

HAIMEIKANG’s catalogue includes padded headbands, rhinestone headbands, velvet bands, boho-style bands, and fabric headbands. The brand also lists fabric hair scarves and triangular bandana-style accessories, often featuring floral or vintage-inspired prints.4

Sleep and hair-care accessories

Beyond purely decorative items, the brand is associated with functional hair management products such as satin bonnets and sleep caps.5

The brand’s assortment reflects a strategy focused on visual variety and accessible fashion styling rather than minimalist branding.

• Colour: Products appear in a wide spectrum of variations, including pastel, neutral, translucent, glittered, and bright colourways.
• Decorative details: Many accessories incorporate rhinestones, pearls, glitter, flowers, bows, marble patterns, tassels, and translucent acrylic, functioning as both practical tools and fashion statements.
• Variety: Rather than relying on a single iconic product, HAIMEIKANG employs a broad catalogue approach with numerous styles and variations.2

HAIMEIKANG occupies the affordable fashion accessories segment. Third-party marketplace analyses have recorded an average price point of approximately US$12.34 across analysed catalogues, positioning the brand closer to mass-market e-commerce accessories than luxury houses.2

The brand’s competitive proposition combines decorative design, broad selection, affordable pricing, and practical everyday utility. It targets consumers seeking fashionable hair styling options without premium price points.

HAIMEIKANG has developed primarily through online commerce rather than physical retail networks. Its products are listed on international platforms including Amazon-associated marketplaces and are accessible to consumers in the Philippines through cross-border shopping sites.2

In the Philippine market specifically, HAIMEIKANG-branded fashion hair accessories are listed on Shopee Philippines, indicating active distribution within local e-commerce ecosystems. This marketplace-oriented model means consumers typically encounter the brand through individual product listings rather than traditional advertising campaigns.

Trademark activity by region

• United States: Registered in 2019 under Registration No. 5,714,151.1
• Australia: A new application was filed by Yiwu Lanshi Garment Co., Ltd. in October 2025. Unlike the original U.S. filing, this application specifically covers hair clips, claw clips, hair elastics, ribbons, bows, and hair decorations, aligning more closely with the brand’s current product focus.3
• Philippines and other markets: Products are visible through international marketplace distribution channels accessible to Philippine consumers.2

Marketplace reviews generally evaluate HAIMEIKANG products based on appearance, grip strength, material quality, comfort, durability, and value for money. For example, acrylic claw clip listings have accumulated hundreds of reviews with ratings typically in the low-to-mid 4-star range.2 Feedback often praises the aesthetic appeal and ability to hold thick hair, while some users note variability in sizing or durability.2

This reception is characteristic of the affordable fashion accessories segment, where design and price are strong selling points but product longevity may vary by item.

HAIMEIKANG lacks the extensive corporate identity infrastructure typical of major global beauty companies, such as celebrity ambassadors or standalone brand media. Instead, its identity emerges directly from its product offerings.

The brand’s recognisable proposition centres on fashionable hair accessories for everyday styling at accessible prices. Key pillars include practicality, fashion-forward design, variety in colours and materials, affordability, and availability through international online marketplaces.

Available evidence suggests HAIMEIKANG follows a model common among modern online fashion accessory brands:

1. Development of a broad range of accessory designs
2. Production through China-based supply chains
3. Brand protection via international trademarks
4. Distribution through e-commerce marketplaces
5. Offering multiple variations of popular products
6. Targeting consumers seeking inexpensive fashion accessories

Public records do not confirm whether the company manufactures all products internally or utilises third-party factories. The identification of the trademark owner as a garment company does not definitively establish the manufacturing arrangement.

Listings frequently specify materials and decorative elements; for instance, acrylic clips may be categorised by marble patterning and glitter decoration, while other lines feature artificial tropical flowers.2

Reliable public information does not currently establish HAIMEIKANG’s annual revenue, employee count, exact founding location, founder or CEO, global market share, physical store count, manufacturing facilities, detailed corporate history, sustainability programmes, or verified celebrity endorsements.

Due to these gaps, the brand is best understood as an e-commerce-oriented fashion accessories business with a specialisation in affordable hair products, operated under the trademark ownership of Yiwu Lanshi Garment Co., Ltd., rather than as a major multinational corporation.

1. HAIMEIKANG Trademark of Yiwu Lanshi Garment Co., Ltd – Registration Number 5714151 – Serial Number 88080400 :: Justia Trademarks
2. HAIMEIKANG Top 20 Products from Hair Styling Accessories Brand – FindThisBest
3. HAIMEIKANG, An Australia Trademark of Yiwu Lanshi Garment Co., Ltd. Application Number: 2595585 :: Trademark Elite Trademarks
4. HAIMEIKANG Floral Hair Scarf Headbands for Women Boho Bandanas for Women Triangle Kerchief Solid Color Hair Bands Vintage Head Scarf (Beige+Yellow+Black)
5. HAIMEIKANG – Brands