Havaianas is a Brazilian footwear brand best known for its colorful rubber flip-flops (also called thongs or sandals in some regions). Founded in 1962, the brand has become one of the world’s most recognizable casual footwear labels, combining Brazilian culture, comfort, and minimalist design. Originally created as an affordable everyday sandal for the Brazilian market, Havaianas has evolved into a global fashion brand sold in more than 100 countries [1].

Havaianas was launched in 1962 by the Brazilian company Alpargatas. The original design was inspired by the traditional Japanese Zori sandal, which featured woven rice-straw soles and cloth straps. Havaianas replaced the straw with durable rubber while keeping the signature rice-grain texture on the footbed—a design element that remains iconic today [1].

The name “Havaianas” means “Hawaiians” in Portuguese. It was chosen to evoke the tropical, carefree, and vacation-inspired lifestyle associated with Hawaii, reflecting sunshine, beaches, and relaxation [1].

Growth Timeline

• 1962 – Havaianas launches in Brazil.

• 1966 – Alpargatas patents the original rubber flip-flop design.

• 1969 – Additional colors are introduced after an accidental production of green sandals becomes popular.

• 1980 – Havaianas is recognized by the Brazilian government as an essential everyday product.

• 1990s – The brand expands into fashion with vibrant colors and printed designs.

• 1998 – Launch of the famous Havaianas Brazil model featuring the Brazilian flag.

• 1999 – Makes its fashion runway debut through a collaboration with designer Jean Paul Gaultier.

• 2000s–Present – Expands globally with new styles, premium collections, and collaborations with fashion brands and celebrities [1].

Although best known for flip-flops, Havaianas now offers a wider product range, including:

• Flip-flops

• Slides

• Sandals

• Espadrilles

• Casual footwear

• Beach accessories

• Bags

• Towels

• Socks

• Apparel (in selected markets)

Most products are made using the brand’s signature flexible rubber, designed for comfort, durability, and water resistance [1].

Havaianas emphasizes:

• Simplicity

• Comfort

• Bright colors

• Tropical lifestyle

• Self-expression

• Casual fashion

The brand’s sandals are recognized for their:

• Rice-grain textured footbed

• Rubber construction

• Lightweight feel

• Anti-slip sole

• Long-lasting flexibility

What began as an affordable household staple in Brazil has become an international lifestyle brand. Today, Havaianas products are sold across:

• North America

• South America

• Europe

• Asia

• Australia

• Middle East

The company reports annual sales of hundreds of millions of pairs worldwide and distributes its products in over 100 countries [2].

Havaianas is closely associated with:

• Brazilian culture

• Summer lifestyle

• Beach fashion

• Relaxation

• Travel

• Colorful self-expression

Its slogan and marketing campaigns often celebrate joy, sunshine, and everyday comfort.

Over the years, Havaianas has collaborated with luxury designers, celebrities, and major brands, helping elevate flip-flops from casual beachwear to fashion statements. Notable collaborations have included:

• Jean Paul Gaultier

• Dolce & Gabbana

• Gigi Hadid

These partnerships have introduced premium materials, limited-edition prints, and designer collections [3].

Havaianas products are designed and primarily manufactured in Brazil. The company emphasizes quality rubber production and maintains the distinctive construction that has characterized the brand since its founding [3].

Havaianas occupies a unique position between everyday affordability and fashion lifestyle branding. Its products appeal to a broad audience, from casual consumers seeking durable flip-flops to fashion-conscious shoppers looking for seasonal styles and designer collaborations.

• The first Havaianas flip-flops were available only in blue and white.

• The iconic rice-grain sole pattern is a tribute to the Japanese Zori sandal.

• The Brazilian-flag model introduced in 1998 remains one of the brand’s best-selling designs.

• Havaianas has become one of Brazil’s most internationally recognized consumer brands [1].

More than six decades after its founding, Havaianas has grown from a practical Brazilian household product into a globally recognized symbol of relaxed living and summer fashion. By combining functional rubber footwear with vibrant design and strong cultural identity, the brand has maintained its relevance across generations while expanding into the broader lifestyle and fashion market [1].

1. About Havaianas | Our Story & History

2. História da Marca Havaianas: Original do Brasil desde 1962 – Havaianas Brasil

3. Havaianas PH Official Online Store | FAQ – Havaianas Philippines