Hisense is a Chinese multinational consumer electronics and home appliances brand headquartered in Qingdao. Founded in 1969, the company has grown from a small radio factory into one of the world’s largest manufacturers of televisions, home appliances, and smart electronics. Hisense operates in more than 130 countries and regions, offering products for both consumers and businesses. [1]

• Company Name: Hisense Group

• Founded: 1969

• Headquarters: Qingdao

• Industry: Consumer Electronics, Home Appliances, Smart Technology

• Type: Multinational Technology Company

• Products: TVs, Laser TVs, refrigerators, air conditioners, washing machines, kitchen appliances, smartphones, commercial displays, automotive electronics, and smart home solutions

• Global Presence: Products sold in over 130 countries with dozens of overseas subsidiaries, manufacturing facilities, and R&D centers worldwide. [1]

Hisense was established in 1969 as a state-owned radio factory in Qingdao, China. During its early years, the company focused on producing radios before expanding into television manufacturing. [2]

Throughout the 1980s and 1990s, Hisense diversified into televisions, air conditioners, and communication technology. The company adopted a technology-driven strategy that emphasized research and development, helping it become one of China’s leading electronics manufacturers.

In the 2000s, Hisense accelerated its international expansion by opening overseas offices, establishing manufacturing plants, and investing in global research centers. [2]

Several notable milestones include:

• 1969: Founded as Qingdao No. 2 Radio Factory.

• 1984: Produced its first color television.

• 1993: Officially adopted the “Hisense” brand name.

• 1996: Began international expansion.

• 2014: Introduced one of the world’s first 100-inch Laser TVs.

• 2018: Expanded its global portfolio through acquisitions and licensing agreements involving brands such as Toshiba TV and Gorenje.

• 2020s: Increased investment in AI, Mini LED displays, smart home technologies, and automotive electronics. [2]

Hisense manufactures a wide range of electronic products, including:

Televisions

• LED TVs

• QLED TVs

• Mini LED TVs

• OLED TVs (selected markets)

• Laser TVs

• Smart TVs powered by VIDAA or Google TV (depending on region)

Home Appliances

• Refrigerators

• Freezers

• Washing machines

• Dryers

• Dishwashers

• Air conditioners

• Microwave ovens

• Ovens

• Wine coolers

Smart Home & Commercial Products

• Smart home devices

• Commercial digital signage

• Interactive displays

• Medical displays

• HVAC systems

Mobile & Other Technologies

• Smartphones (selected markets)

• Automotive electronics

• Display technologies

• Semiconductor components [2]

Hisense invests heavily in research and development and operates numerous R&D centers across Asia, Europe, and North America. The company’s major technology areas include:

• Mini LED display technology

• Laser display technology

• AI-powered image processing

• Smart home ecosystems

• Energy-efficient appliances

• Semiconductor and display chip development

• Automotive electronics

The company also develops its own smart TV platform, VIDAA, which powers many of its televisions globally. [2]

Hisense has built an extensive international manufacturing and distribution network with production facilities and research centers across multiple continents. Its products are widely available in Asia, Europe, North America, South America, Africa, and Oceania. [1]

The company continues to localize production and operations in several countries to better serve regional markets. [1]

Besides the Hisense brand, the group owns or manages several well-known brands in different product categories, including:

• Toshiba TV (licensed for many global markets)

• Gorenje

• ASKO

• Ronshen

• Kelon

• Sanden (automotive thermal systems) [2]

Hisense is widely recognized for its international sports marketing. The company has sponsored several major sporting events, including:

• UEFA European Championship (UEFA EURO)

• FIFA World Cup

• FIFA Club World Cup

• Paris Saint-Germain (past partnership)

These sponsorships have significantly increased the brand’s global visibility. [4]

Hisense promotes a technology-focused approach summarized by themes such as:

• Technology-driven innovation

• High product quality

• Integrity

• Responsibility

• Improving everyday life through smart technology

Its stated vision is to become one of the world’s most trusted technology brands. [1]

Hisense is generally regarded as a strong value-oriented brand, particularly in televisions and home appliances. It has gained international recognition for offering advanced display technologies such as Mini LED and Laser TV at competitive prices. In recent years, the company has also expanded into more premium product segments while maintaining its emphasis on value. [5]

1. About Us – Hisense Philippines | Our History & Mission

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3. History – Hisense Philippines

4. I just went hands-on with Hisense’s premium new kitchen appliances, and Smeg and Bosch should be worried