About House
Overview
House is a Polish fashion brand and retail chain specialising in casual, urban, and youth-oriented clothing. The label is recognised for blending contemporary street style with pop culture influences and everyday fashion trends, catering primarily to teenagers and young adults seeking comfortable yet expressive apparel. House operates as part of LPP S.A., one of the largest clothing companies in Central and Eastern Europe.[1]
| Category | Details |
|---|---|
| Brand name | House |
| Industry | Fashion retail |
| Founded | 2001 |
| Country of origin | Poland |
| Founder | Artman company |
| Current owner | LPP S.A. |
| Parent company since | 2008 (following LPP’s acquisition of Artman) |
| Product categories | Clothing, footwear, accessories |
| Target audience | Teenagers, students, young adults |
| Style identity | Casual, streetwear, urban fashion |
| Main markets | Europe and selected international markets |
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History
House was established in 2001 by the Polish clothing company Artman. It was conceived as a youth-focused fashion label providing affordable casual wear influenced by urban culture and evolving street trends.[3]
In 2008, House became part of LPP following the company’s acquisition of Artman. This transaction broadened LPP’s portfolio, adding House to existing fashion brands such as Reserved, Cropp, Mohito, and Sinsay.[1]
Since its integration into LPP, House has expanded internationally through a combination of physical stores and online retail channels.[4]
Brand Identity
House positions itself as an optimistic and youthful fashion brand centred on self-expression. Its philosophy encourages customers to experiment with clothing, mix different styles, and create personal looks rather than adhering to strict fashion rules.[1]
The brand’s identity is closely linked to:
- Street fashion and urban lifestyles
- Pop culture
- Music, films, art, and social media trends
- Youth creativity and individuality
- Comfortable everyday clothing
House describes its approach as providing space for individuals to express themselves through fashion, encapsulated by the message “Go for real. Go for House.”[1]
Products
House produces affordable fashion collections for men and women. The range includes:[4]
- T-shirts and tops
- Jeans and trousers
- Hoodies and sweatshirts
- Jackets and outerwear
- Dresses and skirts
- Footwear
- Bags and accessories
The brand places significant emphasis on casual clothing suitable for daily wear while incorporating seasonal trends and streetwear influences.[4]
Design Philosophy
Designers at House monitor fashion movements from various sources, including:
- Street style
- Social media
- Pop culture
- Youth communities
- Global fashion trends
Collections frequently feature graphic prints, relaxed silhouettes, denim, bold colours, and designs inspired by contemporary youth culture.[2]
Unlike luxury fashion houses that prioritise exclusivity, House adopts a mass-market approach aimed at making current fashion accessible at moderate price points.[2]
Target Customers
House primarily targets the following demographics:
- Teenagers
- University students
- Young adults
- Consumers interested in affordable trend-based fashion
The typical House customer values comfort, individual style, modern trends, casual clothing, and self-expression through appearance.
Global Presence
House operates internationally through both physical stores and e-commerce platforms. The brand has expanded across multiple European markets and continues to function as one of LPP’s key fashion labels.[4]
Its retail model combines:
- Shopping malls and high-street stores
- Online shopping platforms
- Digital communication through social media[1]
Sustainability Efforts
As part of LPP, House participates in sustainability initiatives focused on improving materials and production practices. The brand has introduced collections utilising certified and more environmentally responsible materials as part of LPP’s broader sustainability strategy.[2]
Relationship with LPP
House is one of the major brands within LPP’s fashion portfolio. LPP manages several clothing brands across distinct market segments:[1]
- Reserved — broader fashion and lifestyle
- Cropp — streetwear-oriented youth fashion
- House — casual youth fashion
- Mohito — women’s fashion
- Sinsay — affordable lifestyle fashion
Summary
House is a Polish youth fashion brand founded in 2001 that specialises in affordable casual and street-inspired clothing. Owned by LPP since 2008, it has grown from a local Polish label into an international retailer. The brand’s core identity revolves around creativity, pop culture, urban style, and helping young consumers express themselves through accessible fashion.[2][3]
