Public intellectual property records in the Philippines indicate that an application for the mark KG KERAGLOSS was filed on 14 January 2022. The applicant was listed as Lauro Labayog, with an address in Caloocan City, Philippines. The application covered Class 3 beauty preparations for the hair.[1]

This association with Lauro B. Labayog is further reflected in marketplace descriptions, which identify the items as original products from Lauro B. Labayog.[1]

Available public information does not provide sufficient detail to establish an exact founding date, original manufacturing facility, employee count, or complete corporate structure. Consequently, these details remain unverified without additional primary documentation.

The Keragloss portfolio focuses on hair straightening, smoothing, conditioning, and restorative treatments. Products publicly offered under the brand include:

• Keragloss Brazilian Keratin Blowout with Argan Oil – A keratin-based smoothing treatment marketed in multiple sizes, including 250 ml, 500 ml, 1 litre, and gallon formats.[1]
• Keragloss Hair Botox – A treatment marketed for damaged, dry, frizzy, or dull hair, available in various sizes and formulations.[1]
• Keragloss Protein Straightening Bond – A professional-oriented product available in different variants, including formulations described as containing protein or protein oil extracts.
• Keragloss Clarifying Shampoo – Sold independently and as part of treatment packages.
• Kerastar Botanical Formulation – A botanical-oriented hair treatment offered alongside the brand’s hair-botox products, with marketplace descriptions highlighting aloe vera extract.

The product range is notable for its professional-size packaging. Listings include half-gallon, one-gallon, and two-gallon packages, indicating that the brand targets salons and hair-treatment businesses in addition to individual consumers.[1]

Brazilian keratin treatment

One of the most visible products in the lineup is the Brazilian Keratin Blowout with Argan Oil. Marketplace descriptions characterise it as a professional hair-smoothing treatment intended to improve the appearance and manageability of hair. Directions published with some listings involve shampooing, drying, applying the treatment, allowing processing time, blow-drying, and using a flat iron before a subsequent rinse or conditioning stage. As instructions vary by formulation, users are generally advised to follow the specific directions printed on the product they purchase.[1]

The product is marketed for several hair conditions, including coloured, bleached, rebonded, and damaged hair. Such statements represent product marketing claims rather than independent clinical conclusions.

Hair Botox

Keragloss Hair Botox represents another major category within the brand. In the beauty industry, the term “hair botox” typically refers to a cosmetic deep-conditioning or smoothing treatment rather than an injectable medical procedure. Keragloss listings describe these products as treatments intended to improve smoothness, shine, texture, and manageability, particularly for dry or frizzy hair.[1]

Some variants feature botanical formulations and ingredients such as aloe vera or lanolin oil, depending on the specific product.

Keragloss operates across two closely related market segments:

• Professional salon market: Large-volume products, such as 500 ml, 1-litre, half-gallon, and gallon containers, are prominently marketed to salons, hair-treatment professionals, and salon-supply businesses.[1]
• Consumer market: Smaller sizes, including 120 ml, 250 ml, and 500 ml products, are sold through Philippine e-commerce channels and marketed for home or personal use.[1]

This combination results in a professional-to-consumer distribution model, wherein the same general treatment categories can be purchased for either salon services or individual use.

Keragloss products have a substantial presence on Philippine online marketplaces. A dedicated KERAGLOSS STORE on Shopee lists multiple treatments and has reported over 1,500 followers on the platform.

Independent salon-supply retailers also carry the brand. For example, TSA Empire Salon and Spa Supply lists multiple Keragloss products, including Brazilian Blowout, Hair Botox, and other hair-treatment items.[1]

The brand is also represented on TikTok Shop Philippines and Lazada through various sellers. As these are third-party marketplace listings, individual seller claims should not automatically be treated as official statements from Keragloss itself.[1]

Keragloss positions itself primarily around professional-looking, smooth, shiny, and manageable hair. Its core categories—Brazilian keratin, hair botox, and protein treatments—place the brand within the professional hair-smoothing and repair segment of the beauty industry.

Packaging and sales formats suggest an emphasis on salon economics, with larger containers allowing professionals to purchase treatment products in quantities appropriate for repeated services.

Marketplace descriptions associated with Keragloss products make various claims concerning awards and recognition, including references to Q-Asia, ASEAN Sterling, and Global Awards. Some listings describe these as recognition for the brand’s hair-treatment formulas or salon and beauty products.[1]

However, these are currently best described as claims made in product listings rather than independently verified awards. A definitive encyclopedic entry would ideally cite awarding organisations, certificates, or contemporaneous independent coverage before stating that Keragloss received particular awards as an established fact.

Some Philippine marketplace listings display FDA registration numbers for individual Keragloss products. For example, specific listings for Brazilian Keratin and Hair Botox provide distinct registration numbers.[1]

Registration of an individual cosmetic product should not automatically be interpreted as government endorsement of all marketing claims or as proof of superior efficacy. The registration status of each specific formulation should be verified through appropriate Philippine regulatory records.

The name Keragloss combines the concepts of keratin and gloss, reflecting the brand’s emphasis on smoothing and shine. Product naming frequently incorporates terms such as Brazilian Keratin, Blowout, Hair Botox, Protein, Argan Oil, and Botanical Formula, communicating the intended cosmetic benefits and positioning of individual formulations.[1]

• Hair straightening
• Keratin hair treatment
• Brazilian hair straightening
• Hair Botox
• Professional hair care
• Salon and beauty products
• Hair cosmetics

1. Intellectual Property Center, 28 Upper McKinley Rd.