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About KOKUYO

Overview

KOKUYO Co., Ltd. (コクヨ株式会社, Kokuyo Kabushiki-gaisha) is a Japanese corporation recognized internationally for its stationery, notebooks, office supplies, furniture, and workplace/space-design solutions. Established in Osaka in 1905, KOKUYO has grown from a small manufacturer of Japanese ledger covers into a diversified enterprise with operations spanning stationery, office furniture, workspace design, e-commerce, and lifestyle products.1

The company’s most globally identifiable product line is the Campus notebook series. Other innovations, such as Harinacs stapleless staplers, Dotliner adhesive products, and various filing systems, reflect KOKUYO’s commitment to practical, user-centred design.2

Basic Information

Item Information
Official name KOKUYO CO., LTD.
Japanese コクヨ株式会社
Romanization Kokuyo Kabushiki-gaisha
Founded October 1905
Founder Zentaro Kuroda (黒田善太郎)
Origin Osaka, Japan
Headquarters Osaka, Japan
Main fields Stationery, office furniture, space design, consultation, e-commerce
Major brand Campus
Stock exchange Tokyo Stock Exchange, Prime Market
Employees 8,079 consolidated; 2,346 parent company, as of December 2025
2025 consolidated sales ¥359.8 billion
Current President & CEO Hidekuni Kuroda

Data sourced from KOKUYO’s corporate overview.3

Corporate Name and Identity

The name KOKUYO derives from the Japanese trademark adopted by the company in 1917. While the contemporary Japanese corporate identity is written as コクヨ, the historical trademark utilized the kanji characters 国誉.4 The English spelling KOKUYO now serves as the global brand identity.

Although frequently associated with notebooks, KOKUYO operates across four primary domains:

  1. Stationery
  2. Furniture
  3. Space solutions
  4. E-commerce

The company characterises its evolution as a progression from stationery to furniture, then to space solutions, and ultimately to broader human-centred experiences.5

History

Foundation and Early Years

KOKUYO was established in 1905 when 26-year-old Zentaro Kuroda opened the Kuroda Ledger Cover Shop in Osaka. Initially producing covers for traditional Japanese account books, Kuroda prioritised improving product quality and utility over rapid expansion.6

Key milestones in the company’s early development include:

  • 1905: Establishment of Kuroda Ledger Cover Shop
  • 1908: Commencement of Japanese-style account book manufacturing
  • 1913: Introduction of Western-style account books
  • 1914: Expansion into vouchers, invoices, writing paper, and duplicate-copy books
  • 1917: Adoption of KOKUYO as the official trademark7

This foundational period established a philosophy that remains central to the company: understanding user needs and enhancing the overall experience rather than merely manufacturing objects.

Founding Philosophy

KOKUYO’s historical philosophy rests on three core tenets:

“Enrich the world through our products”

The company views products as solutions to specific problems rather than ends in themselves.8

“Create from the customer’s perspective”

Product development historically emphasises adopting the user’s viewpoint during the design process.

“Failure is a stepping stone to success”

Experimentation is integral to the corporate culture. KOKUYO describes its contemporary approach as “try first, fail first”, prioritising iterative testing and learning over waiting for perfect solutions.9

These principles are currently articulated through three concepts: Co-creation with empathy → Experience design → Culture of experimentation.

Expansion into Office Products

For its first several decades, KOKUYO was primarily a paper products and stationery manufacturer. However, Japan’s post-war economic growth generated significant volumes of corporate paperwork, prompting KOKUYO to expand into document storage and office organisation.

In 1960, the company entered the steel-product business with filing cabinets, laying the groundwork for its future office-furniture division.10 By the early 1970s, product categories encompassed paper products, stationery, furniture, and office equipment, marking KOKUYO’s transition from a stationery manufacturer to a comprehensive office-solutions provider.11

Development of Office Furniture

The company officially adopted the name KOKUYO Co., Ltd. in 1961. Furniture development accelerated throughout the decade:

  • 1960: Filing cabinets
  • 1965: Steel desks
  • 1966: Office swivel chairs
  • 1969: New Osaka headquarters and experimental “Live Office” concept12

The Live Office initiative was particularly significant. Rather than a conventional showroom, KOKUYO created a functional office where employees worked daily, allowing customers to observe products in an authentic working environment. This embodied the belief that effective workplace design requires observing actual usage patterns.13

Key Products

Campus Notebook

Launched in 1975, the Campus notebook is arguably KOKUYO’s most iconic product.14 Strongly associated with Japanese education, Campus was positioned not merely as a writing surface but as a tool to make learning easier, more enjoyable, and more effective.15

The ecosystem has since expanded to include diverse formats, paper types, layouts, and accessories, earning KOKUYO a strong reputation among students, artists, journalers, designers, office workers, and stationery enthusiasts. Internationally, Campus remains the company’s most recognisable consumer brand.

Notable Product Lines

KOKUYO produces an extensive range of stationery and office products. Significant examples include:

Campus

Introduced in 1975, this notebook brand is deeply embedded in study and education culture.16

Harinacs

A stapleless stapler that fastens paper without metal staples. Harinacs represents an alternative to traditional stapling, combining functionality with reduced metal consumption.17

Dotliner

An adhesive tape and glue system designed for cleaner application. It emerged as one of KOKUYO’s notable stationery innovations during the 2000s.18

Kadokeshi

An eraser featuring multiple corners for precise erasing, launched in 2003.19

GLOO

An adhesive-products brand introduced in 2018, characterised by clean, minimalist design.20

Ing

The 360° Gliding Chair “ing”, released in 2017, exemplifies KOKUYO’s shift from conventional office furniture toward designs centred on human movement and behaviour.21

Design Philosophy

KOKUYO’s design approach extends beyond aesthetics to address functional questions such as how users actually interact with objects. For instance, filing cabinets were historically conceived not merely as containers but as components of a document-management experience.22

Similarly, furniture is evaluated based on how it influences:

  • Movement
  • Collaboration
  • Concentration
  • Learning
  • Communication
  • Behavioural patterns within spaces

This perspective drove KOKUYO’s expansion from products to spaces.

Space Solutions

Modern KOKUYO operations extend significantly beyond stationery. Space-related activities encompass:

  • Office planning
  • Workplace design
  • Furniture provision
  • Interior environments
  • Consultation services
  • Educational spaces
  • Public and commercial spaces
  • Experimental workplaces

The company frames this evolution as Stationery → Furniture → Space Solutions, recognising that individual products are merely components of a broader human experience.23

THE CAMPUS

Opened in 2021 in Shinagawa, Tokyo, THE CAMPUS transformed part of KOKUYO’s office into an open environment integrating work, learning, community, and lifestyle experiences.24 Features include workplace environments, community areas, park-like settings, retail shops, coffee facilities, and interaction spaces.

Rather than presenting KOKUYO solely as a furniture manufacturer, THE CAMPUS demonstrates the company’s broader vision of designing “Work & Life” experiences.25

International Expansion

Although founded in Osaka, KOKUYO has developed a substantial international presence. Key milestones include:

  • 1996: Establishment of KOKUYO-IK (Thailand)
  • 1996: Establishment of KOKUYO International Hong Kong
  • 1996: Establishment of KOKUYO (Malaysia)
  • 2003: Commencement of full-scale operations in China
  • 2005: Establishment of KOKUYO Vietnam
  • 2011: Acquisition of shares in India’s Camlin Limited
  • 2012: Expansion of Shanghai manufacturing operations
  • 2019: Establishment of PT. KOKUYO Furniture Indonesia26

The company’s Asian footprint has been instrumental in increasing product visibility outside Japan.

Presence in Malaysia

Malaysia holds particular significance in KOKUYO’s regional history:

  • 1996: KOKUYO (Malaysia) Sdn. Bhd. established
  • 1997: Opening of KOKUYO’s first manufacturing plant outside Japan
  • 2000: Founding of KOKUYO International (Malaysia) Sdn. Bhd.
  • 2018: Opening of ASEAN flagship showroom27

More recently, KOKUYO expanded its Campus retail presence with the opening of the first Campus STYLE Malaysia stationery store in 2024.28 Malaysia thus remains a cornerstone of KOKUYO’s Southeast Asian development.

Sustainability Initiatives

Environmental considerations increasingly influence product development. Harinacs, for example, eliminates metal staples entirely. KOKUYO’s historical records indicate an interest in creating value beyond simply making products “green”.29

The company has also integrated environmental criteria into product cataloguing, introducing an “Eco-batsu Mark” initiative to identify products requiring improved environmental consideration and encourage enhancement.30

KOKUYO Design Award

Established in 2002, the KOKUYO DESIGN AWARD reflects the company’s commitment to sourcing ideas from external designers and creators alongside internal teams.31 The competition reinforces KOKUYO’s reputation for interest in industrial design, everyday objects, usability, human behaviour, and design experimentation, positioning it as a design-driven Japanese company rather than merely a traditional stationery manufacturer.

Corporate Transformation Stages

KOKUYO’s development can be categorised into five distinct phases:

Stage 1: Paper and Ledgers (1905–1950s)

Evolution from ledger covers to paper products, forms, notebooks, and related stationery.

Stage 2: Office Organisation (1960s)

Entry into steel products, filing systems, and office furniture.

Stage 3: Workplace Design (1969–1990s)

Conceptualisation of offices as complete environments, including the Live Office concept and office research.

Stage 4: Convenience and E-commerce (2000s)

Expansion into mail-order office supplies and digital commerce through businesses such as Kaunet.

Stage 5: Work & Life Experiences (2010s–present)

Integration of stationery, furniture, architecture, workplace design, lifestyle, and community spaces.

This trajectory—Paper → Products → Furniture → Offices → Spaces → Experiences—defines the modern corporation.

Current Business Structure

KOKUYO’s contemporary operations span four primary areas:

Stationery

Encompasses notebooks, paper products, files, folders, writing instruments, adhesives, organisation products, and school/learning stationery. This remains one of the company’s most visible divisions.

Furniture

Includes office desks, chairs, storage systems, educational furniture, collaborative furniture, and workplace products.

Space Solutions

Focuses on the design and planning of holistic environments rather than individual furniture supply.

E-commerce

Operates businesses connected with office-supply commerce and procurement, including Kaunet.

Brand Character

As a brand, KOKUYO is characterised as Japanese, practical, thoughtful, minimalist, innovative, and user-centred. Innovation is pursued not for technological spectacle but to improve ordinary everyday experiences. Consequently, many products appear deceptively simple; the focus lies in reconsidering how people actually interact with familiar objects.

Significance in Japanese Design

KOKUYO occupies a unique intersection of multiple industries: Stationery × Industrial Design × Architecture × Furniture × Education × Workplace Design. Unlike specialists in single categories, KOKUYO has spent over a century expanding across domains.

Its history mirrors broader shifts in Japanese working and learning culture: ledger → paperwork → filing → office → computer-era workplace → flexible workplace → work/life environment. The company has repeatedly adapted its products and business model to align with these transformations.

Timeline

Year Event
1905 Zentaro Kuroda establishes the Kuroda Ledger Cover Shop
1908 Japanese-style ledger production begins
1913 Western-style ledger production begins
1917 KOKUYO trademark adopted
1956 Flatfile introduced
1959 Survey Field Notebook introduced
1960 Enters steel products with filing cabinets
1961 Company renamed KOKUYO Co., Ltd.
1965 Steel desks introduced
1966 Office swivel chairs introduced
1969 Live Office concept launched
1975 Campus Notebooks introduced
1986 Office research centre established
1996 KOKUYO Malaysia and other Asian operations established
1998 Universal Design initiatives begin
2001 Kaunet office-supply mail-order business begins
2002 KOKUYO DESIGN AWARD established
2003 KOKUYO expands full-scale operations in China
2005 DOTLINER launched; Vietnam operations established
2009 Harinacs stapleless stapler launched
2011 Camlin acquisition in India
2017 ing 360° Gliding Chair introduced
2018 GLOO launched
2019 UPTIS desk introduced; Indonesia furniture company established
2021 THE CAMPUS opens in Shinagawa
2022 Campus STYLE Shanghai opens
2023 KOKUYODOORS opens at Haneda Airport Garden
2024 Campus STYLE Malaysia opens; HibiFull lifestyle brand launched
2025 KOKUYO reports ¥359.8 billion consolidated sales and 8,079 consolidated employees

Distinction from Traditional Stationery Brands

While a typical stationery company defines itself by manufacturing notebooks, pens, and office supplies, KOKUYO positions itself as designing experiences surrounding learning, working, and living. This distinction is fundamental. Although consumers may first encounter KOKUYO through a Campus notebook, the corporation functions closer to a design and workplace-experience company with a major stationery business.

Contemporary Status

As of 2026, KOKUYO is a Japanese corporation with over 120 years of history, headquartered in Osaka. Its modern business integrates traditional stationery expertise with furniture, workplace design, space solutions, and commerce. The company summarises its current direction as creating experiences for work, learning, and life, rather than limiting itself to physical products.

References

This profile was compiled with AI assistance and reviewed before publishing. How we use AI

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