About Lady’s Choice
Lady’s Choice is a condiment and food spread brand owned by Unilever and manufactured by its Philippine subsidiary. Best known for its mayonnaise, sandwich spreads, salad dressings, and meat spreads, it stands as one of the most recognizable food brands in the Philippines. Although the brand originated in California, it has cultivated a distinct identity in the local market, serving as a household name for decades.1
Overview
| Category | Information |
|---|---|
| Brand Name | Lady’s Choice |
| Product Type | Mayonnaise, sandwich spreads, salad dressings, meat spreads, jams (selected markets) |
| Current Owner | Unilever |
| Produced By | Unilever Philippines |
| Founded | Originally established in California |
| Introduced in the Philippines | 1955 |
| Primary Markets | Philippines, Malaysia, Singapore |
| Industry | Food & Condiments |
| Website | Lady’s Choice Philippines |
History
Lady’s Choice was originally established in California, USA, where it began as a food brand offering various pantry staples such as canned meats, pickled vegetables, jams, and spreads.
The brand entered the Philippine market in 1955 through the California Manufacturing Company (CMC), a food manufacturer that helped establish Lady’s Choice as a trusted household name among Filipino families. Over the following decades, the product lineup expanded, and the brand became particularly associated with mayonnaise and sandwich spreads.2
A significant milestone occurred in 2000 when Unilever acquired CMC as part of its global acquisition of Bestfoods Corporation. Following this transition, Lady’s Choice underwent a brand redesign that introduced the logo and packaging familiar to consumers today, while emphasizing quality ingredients and modern branding.3
Currently, Lady’s Choice focuses primarily on mayonnaise and savory spreads, maintaining its position as one of the leading condiment brands in the country.
Products
Lady’s Choice offers a variety of products, with availability varying by market.
Core Products
- Real Mayonnaise
- Sandwich Spread
- Salad Dressing
- Ham Spread
- Chicken Spread
- Tuna Spread
- Bacon Spread
Regional Products
In Malaysia and Singapore, the brand also offers:
- Strawberry Jam
- Peanut Butter
- Chocolate Stripe Peanut Spread
- Grape Stripe Peanut Spread
Brand Identity
Lady’s Choice positions itself as a family-oriented food brand that encourages home cooking and shared meals. Its marketing frequently highlights themes such as family gatherings, homemade sandwiches, holiday celebrations, salads, party dishes, and everyday Filipino meals. The brand’s messaging emphasizes helping families prepare flavorful meals using simple ingredients enhanced by its mayonnaise and spreads.4
Marketing
Over the years, Lady’s Choice has collaborated with several well-known Filipino personalities for its campaigns, including Sharon Cuneta, Sarah Geronimo, Kris Aquino, Dimples Romana, Jose Mari Chan, Iya Villania, and Drew Arellano.
Notable Advertising Slogans
Some of the advertising slogans used by Lady’s Choice over the years include:
- Bring out the Best (1968–1979)
- You’ve Got to be the Best / You’ll Always Be The Best (1980–2013)
- Your Highest Pleasure (2002–2004)
- The Friedelicious Dip (2004–2006)
- Oh, the choices you can make! (2006–2007)
- Mom, you’ll always be the best. (2013–2022)
- Meaty Busog-Sarap! (2022–present)
Market Presence
Lady’s Choice has maintained a strong presence in the Philippine condiment market for over 70 years. Its mayonnaise is widely used in sandwiches, salads, burgers, dips, pasta dishes, holiday recipes, and Filipino party foods. The brand is commonly available in supermarkets, convenience stores, and food-service establishments throughout the Philippines.5
Legacy
Lady’s Choice has become one of the most established condiment brands in the Philippines. While its origins trace back to California, its extensive history in the country has made it closely associated with Filipino home cooking and family meals. Through continuous product development and marketing, the brand has remained relevant across generations and continues to serve as one of Unilever Philippines’ flagship food brands.
