Public information regarding the corporate history of LANTHOME is fragmented. Trademark records indicate that the LANTHOME name was used in commerce in the United States as early as March 4, 2017. A U.S. trademark registration was subsequently issued on February 20, 2018, to Guangzhou Chaohongyi Trading Co., Ltd. This registration covers Class 3 personal-care products including cosmetics, beauty masks, shampoos, hair conditioners, hair tonics, essential oils, and deodorants.[2]

A subsequent U.S. trademark application for LANTHOME was filed in September 2024, covering a similar range of cosmetics, shampoos, hair-care products, beauty masks, essential oils, and related personal-care goods.[2]

Corporate materials describe Guangzhou Lianbiquan Biological Technology Co., Ltd. as an innovative beauty and skincare company based in Guangzhou. The company’s LinkedIn profile lists 2001 as its founding year; however, this is a company-reported date rather than an independently verified incorporation date.[4]

LANTHOME maintains a broad product range for a single beauty brand. Its official catalogue currently includes several major categories.[1]

Skincare

The skincare portfolio includes facial cleansers, creams, serums, toners, masks, eye-care products, moisturizers, exfoliating and cleansing products, acne-oriented skincare, brightening products, collagen skincare, PDRN-based products, turmeric-based skincare, and sunscreen products.

Specific examples appearing in the company’s catalogue include PDRN Jelly to Foam Cleanser, PDRN Capsule Face Cream, Collagen Glass Skin Hydrating Cream, face collagen serum, SPF30 Moisturizer Sunscreen, and various toner pads and masks.[1][4]

Hair care

Hair care constitutes a significant portion of the LANTHOME portfolio. Products include hair serums, hair oils, hair-growth products, anti-dandruff products, curl-care products, styling products, hair masks, conditioners, sea-salt sprays, hair wax, texture products, and hair-building fibers.

The catalogue features items such as rosemary hair-growth serum, curl-defining products, nourishing hair oils, anti-dandruff serum, and various styling sprays.[1][4]

Body care

LANTHOME sells products aimed at body skincare, including moisturizers, scrubs, and specialized body treatments. Its product categorization places Body Care alongside Face Care, Hair Care, and Eye Care.[1]

Tanning and sun care

Tanning has historically been one of LANTHOME’s more distinctive product categories. The catalogue includes self-tanning oils, tanning lotions, tanning creams, sunless tanning products, bronzing products, shimmering tanning products, and sunscreens. This category gives the brand a broader positioning than a conventional facial-skincare company.[1][4]

LANTHOME operates not only as a consumer-facing brand but also as a manufacturer and private-label supplier. Official materials state that the company provides OEM and ODM services, allowing customers to develop customized products and packaging. Stated capabilities include product development, packaging design, and production.[1][4]

A separate LANTHOME skincare manufacturing site describes the business as private-label skincare development working with beauty brands, importers, distributors, and sourcing teams. It outlines a process covering product direction, formulation, samples, packaging coordination, and production planning.[3]

Consequently, the manufacturer occupies two positions in the beauty industry:

1. LANTHOME as a finished-product beauty brand
2. LANTHOME’s associated manufacturing operation as an OEM/ODM supplier

This dual model is common among Chinese cosmetics manufacturers that develop proprietary products while simultaneously supplying customized products to overseas brands.

Corporate materials emphasize LANTHOME’s R&D capabilities and product-development team. The company states that its R&D operation develops new beauty and personal-care products and supports customized product development for clients. Services include formulation, packaging, and market-oriented product design.[1][4]

The company’s LinkedIn profile additionally describes capabilities involving product samples, certifications, packaging, photography, and marketing support. These claims are company-provided and should not automatically be interpreted as independently audited certifications or performance claims.[4]

The corporate website states that production operations are located in Baiyun District, Guangzhou, near the city’s airport, and describes the company as both a manufacturer and an export-oriented trading operation.[1]

The company’s LinkedIn profile describes the group as having a skincare factory with HALAL, ISO 9001, and BSCI audit credentials. Materials also mention various product documentation and testing, including MSDS, FDA-related registrations/listings, and other testing documents. These are company-reported claims, and individual products may have different certifications or regulatory status.[4]

A Made-in-China supplier profile associated with LANTHOME/Guangzhou Chaohongyi describes the operation as a manufacturer/factory with ISO 9000 and GMP management-system certifications and reports an export-oriented business.[3]

LANTHOME has an explicitly international business orientation. Its official website identifies platforms and channels including Alibaba, AliExpress, and Amazon, while trade profiles report exports to international markets.[1][4]

Stated business services include:

• Wholesale
• OEM manufacturing
• ODM product development
• Private labeling
• Customized packaging
• Product sourcing
• International export
• Brand-development support

This service mix makes LANTHOME relevant to small and medium-sized beauty businesses seeking ready-made or customized cosmetic products.

LANTHOME is part of a broader group of beauty-related brands. The company’s website identifies LANTHOME, PANSLY, and FIRSTSUN as its principal brands.[1][4]

A more recent company LinkedIn profile describes the group as having four brands and additionally lists SAUVASIN.[4] The wider business appears to operate as a multi-brand beauty and personal-care group rather than a company focused exclusively on LANTHOME.

LANTHOME’s positioning can broadly be described as accessible, trend-oriented beauty and personal care, with an emphasis on rapidly developing products around popular cosmetic ingredients and formats.

The current catalogue illustrates this strategy through products featuring trends such as:

• PDRN
• Collagen
• Turmeric
• Vitamin C
• Rosemary
• Keratin
• Argan oil
• Curl care
• Sunless tanning
• Korean-inspired skincare formats

This suggests a product-development strategy focused on responding quickly to popular beauty trends rather than maintaining a narrowly defined luxury or clinical-skincare identity.[1][4]

LANTHOME products are commercially visible in the Philippine e-commerce market. A Shopee Philippines storefront operating under the name Lanthome.ph lists LANTHOME skincare, hair-care, tanning, and other personal-care products. Items shown include retinol face cream, hair serum, castor-oil eyelash/eyebrow products, turmeric soap, nail-care products, whitening/brightening products, and self-tanning products.

This indicates that the brand has direct retail visibility among Philippine online consumers, although marketplace listings alone do not establish the size of LANTHOME’s official Philippine distribution network.

The LANTHOME name has documented trademark activity in the United States. The earlier U.S. registration, Registration No. 5,407,207, was registered on February 20, 2018. The trademark covers a broad range of Class 3 goods including cosmetics, beauty masks, shampoos, hair conditioners, essential oils, and cleaning/personal-care preparations.[2]

A subsequent application filed in 2024 covers a similar range of cosmetics and personal-care goods.[2]

A distinction exists between LANTHOME the brand and the companies appearing in public records. Public sources associate the brand with at least two Guangzhou entities:

• Guangzhou Lianbiquan Biological Technology Co., Ltd. — identified by the current LANTHOME website as the company operating the brand/manufacturing business.[1]
• Guangzhou Chaohongyi Trading Co., Ltd. — identified as the owner/applicant of the U.S. LANTHOME trademark registration.[2]

Available sources do not provide sufficient independently verified corporate information to conclude exactly how these entities are legally related. Therefore, describing them simply as the same legal company without further corporate-registration evidence would be misleading.

LANTHOME’s overall business model can be summarized as: R&D → formulation → manufacturing → branding → OEM/ODM → international distribution.

Rather than depending exclusively on retail sales under the LANTHOME name, the associated company also generates business by supplying products and customization services to other beauty companies. The manufacturer states it can customize formulas, packaging, and product designs according to customer requirements.[1][4]

This model gives LANTHOME characteristics of both a beauty brand and a B2B cosmetics manufacturer.

Public marketplace data suggests that LANTHOME products have obtained consumer traction in some markets. For example, the Philippine Shopee storefront displays thousands of followers and products with hundreds or thousands of listed sales, depending on the item.

However, marketplace ratings and sales figures are specific to individual sellers/listings and should not be interpreted as audited global sales figures for LANTHOME.

Similarly, company claims of having more than 10,000 agents, more than 150 hot-selling products, and more than 1,000 long-term cooperating companies are published by the company itself rather than being independently verified industry statistics.[1]

1. Guangzhou Lianbiquan Biological Technology Co., Ltd. – Turmeric Series,Tanning Series,Hair Removal Series,Face Care,Body Care,Hair Care
2. LANTHOME Trademark of GuangZhou chaohongyi trading co.,ltd – Registration Number 5407207 – Serial Number 87547988 :: Justia Trademarks
3. Organic Skincare Manufacturer Profile – Personal Care Factory Lanthome
4. Guangzhou Lianbiquan Biological Technology Co.,Ltd | LinkedIn