The earliest substantial public record for the name is its U.S. trademark filing by Shenzhen Leicester Technology Co., Ltd. on December 4, 2016. The application covered a broad range of Class 9 electronic products, including battery chargers, burglar alarms, smartphone cases, electric doorbells, radios, warning bells, wearable activity trackers, and electronic navigational instruments. The trademark was subsequently registered on November 28, 2017.[1]

The trademark description specifies that “LEICESTERCN” has no meaning in a foreign language, indicating the name was registered as a distinct brand identifier rather than a translation. Its logo consists of the stylised LEICESTERCN wordmark accompanied by an open-circle and wavy-V design.[1]

Over time, the brand’s publicly visible product assortment has become increasingly concentrated around automotive electrical equipment, specifically battery charging and maintenance.

Battery chargers and maintainers

This category represents the brand’s most recognisable product line. LEICESTERCN sells automatic 6V and 12V battery chargers, trickle chargers, and battery maintainers. Models documented in product manuals include chargers intended for lead-acid battery types such as SLA, VRLA, GEL, and AGM. Certain models are designed to automatically transition between charging and maintenance or float modes.[2]

Typical applications include:

• Cars
• Motorcycles
• Boats and marine vehicles
• ATVs
• Lawn mowers
• Tractors
• RVs
• Other vehicles using compatible batteries

Some chargers incorporate features such as multi-stage charging, reverse-polarity protection, over-voltage protection, short-circuit protection, and thermal protection.[2]

Car power inverters

Another significant category is automotive DC-to-AC power inverters. LEICESTERCN has marketed a 200 W vehicle inverter capable of accepting 12V/24V DC input and providing AC outlets alongside USB and USB-C charging ports. This product is positioned for use in cars, trucks, and RVs, allowing passengers to power or charge various electronic devices from a vehicle.[3]

Battery terminals and connectors

LEICESTERCN also produces accessories for automotive battery connections. One documented product, model LST-US-BA01, is a battery-terminal connector using brass and copper contact components with a clamp and screw configuration. Published specifications identify it as an automotive battery accessory.[2]

Vehicle charging accessories and cables

The brand’s range includes automotive charging accessories such as:

• Cigarette-lighter sockets
• Extension cables
• Ring-terminal cables
• USB vehicle chargers
• Battery connection cables
• Other 12V/24V electrical accessories

A documented LEICESTERCN 10-foot cigarette-lighter extension cable, for example, is designed for automotive 12V/24V applications and includes a 15A fuse.[4]

Car electronics

Marketplace listings describe LEICESTERCN as an automotive accessories store offering car battery chargers, car power inverters, battery testers, extension cables, battery-terminal connectors, and car interior accessories.[3]

This indicates that the brand’s modern identity is considerably more focused on automotive power and electrical accessories than the broader collection of electronics listed in its original 2016 trademark application.

LEICESTERCN occupies the practical, value-oriented segment of the automotive electronics market rather than positioning itself as a premium manufacturer. Its products generally target consumers seeking straightforward solutions for:

• Maintaining a vehicle battery during storage
• Charging motorcycle or car batteries
• Providing AC power from a vehicle
• Adding USB/USB-C charging capability to a vehicle
• Repairing or improving battery connections
• Connecting automotive electrical accessories

The brand’s messaging emphasises convenience, battery maintenance, safety features, and compatibility with common vehicles. A Philippine TikTok Shop listing, for example, describes LEICESTERCN as a professional auto-accessories store and uses the tagline “power your battery, power your life.”[3]

The typical LEICESTERCN customer is likely a DIY vehicle owner or consumer looking for affordable automotive electrical equipment rather than a professional industrial buyer. Relevant user groups include:

• Private car owners
• Motorcycle owners
• RV and camper users
• Boat owners
• Garage and DIY enthusiasts
• Small automotive workshops
• Individuals storing vehicles for extended periods
• Consumers requiring additional in-car charging or power

LEICESTERCN products are available across various online commerce channels. Public product documentation refers to an LEICESTERCN Store on Amazon, while Philippine marketplace listings show LEICESTERCN products being sold through TikTok Shop.[2][3]

The availability of manuals and model-specific documentation indicates that the brand maintains a relatively broad catalogue. Documented models include the EPA1020-075, EPA1205A, DC200, and various automotive cable and terminal products.[4]

Public trademark records provide the following corporate details:

• Trademark: LEICESTERCN
• Trademark owner: Shenzhen Leicester Technology Co., Ltd.
• U.S. serial number: 87256457
• U.S. registration number: 5,344,593
• Application date: December 4, 2016
• Registration date: November 28, 2017
• Trademark class: International Class 9

The original trademark covered electrical and electronic equipment, including battery chargers and various signalling, communications, and electronic devices.[1]

It should be noted that the trademark record establishes ownership and registered goods but does not confirm that Shenzhen Leicester Technology Co., Ltd. manufactures every product currently sold under the LEICESTERCN name. Marketplace supply chains may involve manufacturers, importers, distributors, and sellers distinct from the trademark owner.

Based on documented products, LEICESTERCN’s product philosophy can be summarised as providing affordable automotive electrical equipment designed to simplify battery maintenance and vehicle power management for ordinary users.

Battery care is central to the brand’s offerings. Depending on the model, chargers are designed not only to charge batteries but also to maintain battery charge over time, making them suitable for vehicles used infrequently or stored seasonally.[2]

Third-party marketplace aggregators show LEICESTERCN products receiving generally positive consumer ratings, although these reflect marketplace-level feedback rather than independent corporate assessment. One aggregator reported an average rating of approximately 4.5/5 across a selection of LEICESTERCN products.[5]

As LEICESTERCN sells a diverse collection of relatively inexpensive automotive electrical products, quality and specifications can vary substantially by model. Evaluating specific items individually is therefore more reliable than assuming uniform engineering or manufacturing characteristics across the entire brand range.

The name LEICESTERCN combines the word “Leicester” with the country abbreviation “CN”. However, the official U.S. trademark record states that the wording has no meaning in a foreign language. The registered design features the LEICESTERCN wordmark alongside an abstract open-circle and wavy-V symbol.[1]

There is no evidence in reviewed sources suggesting the automotive brand is affiliated with Leicester City Football Club, the city of Leicester in England, or other organisations using the word “Leicester”.

LEICESTERCN is best described as an online-oriented automotive electronics and accessories brand with roots documented in China and a U.S. trademark dating to 2016. While its original trademark covered a wide selection of electronic equipment, its current public identity is strongly associated with vehicle battery chargers, maintainers, power inverters, battery terminals, charging accessories, and related automotive electrical products.[1][2]

The brand appears to compete primarily on functionality, affordability, and convenience, targeting everyday consumers rather than the high-end professional automotive equipment market.

1. LEICESTERCN Trademark of Shenzhen Leicester Technology Co., Ltd – Registration Number 5344593 – Serial Number 87256457 :: Justia Trademarks
2. Leicestercn Manuals & User Guides – Manuals+
3. LEICESTERCN 200W Car Power Inverter DC 12V/24V to AC 220V | PD30W – TikTok Shop Philippines
4. Leicestercn 101400
5. LEICESTERCN Top 7 Products from Battery Chargers Brand – FindThisBest