The registered company is Leisure Time B.V., with its headquarters at De Roterij 13 in Burgh-Haamstede. Public company-registration information identifies the company under KVK number 77112598.[2]

Leisure Time grew out of experience in the holiday-home rental and property-management sector. According to the company’s own account, the idea behind the platform came from more than 20 years of experience managing and renting vacation homes. This experience led to the development of a dedicated booking platform intended to simplify the fragmented process of finding and comparing holiday accommodations.[1]

The company was established as Leisure Time B.V. and subsequently developed its online platform around the idea of providing travelers with a centralized place to discover accommodations from multiple rental partners. The company’s registered headquarters is in Zeeland, an area strongly associated with Dutch coastal tourism.[2][1]

Rather than operating exclusively as a traditional accommodation owner or rental agency, Leisure Time presents itself as a facilitator between travelers and accommodation providers. Its business-facing material describes the company as an innovative vacation-rental facilitator designed to serve both travelers and rental companies.[1]

Leisure Time operates primarily as an online booking and distribution platform.

The platform brings together holiday accommodations supplied by different professional rental partners. These partners can advertise their properties through Leisure Time, while travelers can search across different types of accommodations through a single platform. The company says its partner accommodations are checked so that it can maintain a consistent level of quality for users.[1]

The company’s stated philosophy differs somewhat from the high-commission model associated with some large online travel marketplaces. Leisure Time promotes what it describes as an “honest” alternative, with an emphasis on transparent terms, fair pricing, and sustainable relationships with accommodation providers.[1]

Its business-facing proposition includes:

• Transparent communication
• Fair pricing
• Reduced emphasis on restrictive conditions
• International reach
• Support for accommodation providers
• A simplified booking process
• Long-term relationships with property owners and rental partners[1]

A major component of Leisure Time’s business is the promotion and booking of holiday homes and vacation rentals.

Its inventory includes different types of accommodations, ranging from apartments and cottages to larger holiday homes, villas, and properties suitable for groups and families. The platform also organizes accommodation by destination, allowing users to search for properties in Dutch coastal destinations and elsewhere in Europe.[1]

One of its important regional markets is Zeeland, where the company is headquartered. Leisure Time promotes destinations such as Burgh-Haamstede and other areas along the Zeeland coast, highlighting beaches, dunes, cycling, hiking, water sports, and local culture as part of the travel experience.[1]

Leisure Time works with professional holiday-rental companies that provide accommodation inventory to the platform.

One documented partner is BHVK Leisure, a holiday-home rental company established in 2004 and headquartered in Burgh-Haamstede. BHVK Leisure’s portfolio has historically focused strongly on Zeeland while also extending to other destinations.[1]

Through such partnerships, Leisure Time functions as a broader marketplace rather than relying solely on properties directly owned or operated by the company.

The central idea behind the Leisure Time brand is that the holiday experience should begin before the traveler arrives at the destination.

The company describes itself as an “honest vacation boutique,” with the goal of making the discovery and booking process enjoyable rather than frustrating. It specifically emphasizes clarity, convenience, fair prices, verified accommodations, and personal assistance.[1]

Its philosophy can broadly be summarized as: Search → Discover → Book → Enjoy your leisure time.

The brand therefore combines the functional role of a travel marketplace with a broader lifestyle identity centered on relaxation, travel, nature, and free time.

In addition to its travel platform, Leisure Time has developed a consumer lifestyle collection sold through a dedicated webshop.[3]

The collection includes:

• T-shirts
• Sweaters
• Hoodies
• Caps
• Beanies
• Beach towels
• Accessories
• Outdoor-oriented products
• Leisure and holiday items[3][1]

The apparel follows a casual, minimalist, and unisex aesthetic. For example, the brand’s Zip Hoodie is made from 100% heavy cotton at 350 GSM and features a PVC chest badge and distinctive LT Pattern graphic on the back.[3]

The Burgloo Sweater similarly uses 100% cotton and combines a relaxed fit with a minimalist appearance, PVC branding, and the LT pattern.[3]

This merchandise strategy extends Leisure Time’s identity beyond accommodation booking: instead of simply being a travel website, the company is building a physical lifestyle brand around the concept of enjoying free time.

Leisure Time’s visual and product identity appears to center on several characteristics:

Minimalism

The clothing uses relatively restrained branding, including small PVC badges and recurring LT graphics rather than large traditional logos.[3][1]

Comfort

The brand emphasizes relaxed fits, cotton fabrics, and products designed for travel, outdoor activities, and downtime.[3][1]

Outdoor leisure

Its products are positioned for situations such as holidays, hiking, camping, beach trips, and relaxed outdoor activities. The company’s own product descriptions explicitly connect its merchandise with different styles of vacation, from hiking trips to relaxing holidays.[3][1]

Unisex positioning

Several of the apparel products are explicitly designed with unisex fits, allowing the brand to appeal to a broad lifestyle audience.[3][1]

Leisure Time’s corporate identity is built around the idea of free time without unnecessary complications. Its positioning is therefore less about luxury travel in the traditional sense and more about accessibility, comfort, discovery, and uncomplicated leisure.

The company describes its mission as creating an online booking environment in which sustainable relationships between travelers, property owners, and rental companies play an important role.[1]

This gives the brand two interconnected dimensions:

1. Travel technology and accommodation marketplace — helping people discover and book vacation properties.
2. Lifestyle brand — representing the clothing, accessories, and culture associated with enjoying holidays and free time.

Leisure Time is headquartered in Zeeland in the Netherlands, with its main office located in Burgh-Haamstede. Its accommodation marketplace is not limited to the immediate region, however, and the company describes its ambitions in terms of serving destinations across the Netherlands, Europe, and eventually a wider international market.[4][1]

The company’s location is strategically relevant to its identity because Zeeland is a major Dutch leisure and coastal-tourism region. Leisure Time consequently has a natural connection to beach holidays, nature, cycling, water activities, and short breaks.

The Leisure Time website functions as the company’s primary customer-facing platform. Users can browse destinations, accommodation listings, travel information, and editorial content.

The company also publishes “Stories” covering travel ideas, holiday trends, and lifestyle topics. Recent editorial content, for example, has focused on wellness weekends and shorter local trips, reflecting a broader shift toward experiences centered on relaxation and mindful travel.[1]

Leisure Time’s customer proposition can be summarized around five principles:

• Choice: access to different types of vacation accommodation.
• Transparency: clearer information and pricing.
• Convenience: search and booking through one platform.
• Trust: partnerships with screened accommodation providers.
• Experience: inspiration and assistance before and during the vacation.[1]

The company therefore attempts to compete not merely on the number of available properties but on the quality and simplicity of the overall booking experience.

The name Leisure Time is particularly central to the company’s branding. Rather than treating the name merely as a corporate label, the company uses “leisure time” as the underlying concept connecting its different activities.

The vacation-rental business helps consumers find time away from everyday life, while its apparel and accessories are intended to accompany people during those moments.

The resulting brand concept is essentially:

Leisure Time is not only the place you book your holiday; it represents the lifestyle you experience during it.

That positioning allows the company to bridge travel, hospitality, fashion, outdoor recreation, and lifestyle commerce.

The Leisure Time ecosystem currently includes:

• Vacation accommodation booking
• Holiday-home discovery
• Accommodation partner services
• Travel inspiration and editorial content
• Lifestyle clothing
• Casual apparel
• Outdoor and holiday accessories
• Beach and leisure products

Its webshop currently lists products such as T-shirts, sweaters, hoodies, caps, beanies, beach towels, and plastic wine glasses designed for outdoor and holiday use.[3][1]

From a branding perspective, Leisure Time occupies an interesting position between a travel marketplace and a lifestyle label.

It is not simply a traditional travel agency, because much of its operation is based on digital accommodation discovery and third-party rental partnerships. At the same time, it is more than a booking website because it has developed its own visual identity, merchandise, and editorial content.

Its positioning could therefore be described as: “A contemporary leisure brand combining vacation accommodation, travel discovery, and casual lifestyle products.”

Leisure Time is a Dutch leisure and travel brand headquartered in Burgh-Haamstede, Zeeland. Its core business is an online platform connecting travelers with holiday accommodations, supported by a network of rental partners. The company promotes itself as an “honest vacation boutique,” emphasizing transparent pricing, verified accommodations, personal service, and an uncomplicated booking experience.[1]

Beyond accommodation, Leisure Time has expanded into lifestyle merchandise, selling casual clothing and accessories built around travel, outdoor recreation, and relaxation. Its apparel uses minimalist branding and recurring LT design elements, reinforcing the idea that the brand represents not simply a holiday booking service but a broader leisure-oriented lifestyle.[3][1]

In short, Leisure Time can be understood as a Dutch travel-and-lifestyle brand whose central idea is to make leisure easier to discover, book, experience, and express.

1. https://leisuretime.com
2. Leisure Time B.V. – Bedrijvenregister bedrijfsinformatie
3. Leisure Time – Webshop
4. Leisure Time B.V.