Records from the Intellectual Property Office of the Philippines (IPOPHIL) are particularly useful for establishing the brand’s legal history. A 2023 publication records an application for “LEV3 RACING SPORTS HELMETS”, filed on July 19, 2022, by Jorjones Chua, with motorcycle helmets listed under Class 9 [1]. Earlier IPOPHIL records also show a “LEV3 RACING SPORTS HELMETS & DEVICE” trademark associated with Jorjones C. Chua, with a filing date of June 28, 2010.

Lev3 appears to be a distinctly Philippine-market motorcycle helmet brand rather than one of the large Japanese or European helmet manufacturers. A Philippine motorsports-business directory describes Lev3 Helmets Philippines as established in 1995 and notes that the brand is DOT- and ICC-certified and used by professional riders. However, because this claim originates from a business-directory listing rather than a corporate historical publication, the 1995 date is best treated as reported brand history rather than independently verified corporate founding data.

Historical evidence confirms that Lev3 was part of the Philippine helmet-certification and distribution ecosystem during the 2000s and early 2010s. For example, historical listings of DTI-certified motorcycle helmets include LEV3 among approved brands and associate it with Philippine distributors such as Yohingco Trading and Pyrakam Corporation. This demonstrates a relatively long presence in the local motorcycle-accessories market, despite having considerably less international visibility than brands such as Shoei, Arai, HJC, AGV, KYT, or LS2.

Lev3’s market identity centers on providing motorcycle riders with feature-rich helmets at comparatively accessible prices. Current retail listings show numerous helmets in roughly the ₱2,800–₱3,800 range, depending on the model and configuration. Examples include the BJ-9950, BJ-9955, BJ-9960, and BJ-5730 families.

Rather than concentrating exclusively on premium racing helmets, Lev3 covers several riding categories:

• Full-face helmets
• Full-face dual-visor helmets
• Modular helmets
• Dual-sport / motard helmets
• Replacement visors and helmet components
• Additional motorcycle protective equipment

Consequently, the brand is more accurately described as a motorcycle protective-gear brand with a racing/sport-oriented identity than as a specialist professional racing-helmet manufacturer.

Full-face helmets

Full-face helmets constitute a significant portion of the Lev3 product portfolio. The BJ-9930, BJ-9950, BJ-9955, and BJ-9960 families are among the most visible current models. They are offered in various graphics and finishes, including designs such as Battle Cruiser, Sleek, Crypton, Shift, Saga, Blade, and Fast & Furious-inspired graphics. The BJ-9950, for example, is marketed as a full-face dual-visor helmet, while the BJ-9960 is another full-face dual-visor platform with multiple graphic variants.

Modular helmets

Lev3 also produces modular helmets, including the BJ-5700 and BJ-5730 families. The BJ-5700 is currently offered in variants such as Plain, Arrow, and Ninja, while the BJ-5730 appears in designs such as REV and Sleek. These modular designs target everyday riders who seek the practicality of a convertible configuration while retaining much of the coverage of a full-face helmet.

Dual-sport / motard helmets

The brand maintains a dual-sport segment with product listings that include the BJ-5700 DualSport Motard and BJ-8810 Dual Sport Motard. These helmets cater to riders whose use extends beyond conventional street riding into adventure, touring, or motard-style riding.

Visors and replacement parts

An essential part of the Lev3 ecosystem is the availability of replacement components. Current listings include replacement shields for models such as the BJ-9930, BJ-9950, BJ-9955, BJ-9960, BJ-5700, and BJ-8910, available in clear, smoke, iridium, silver, blue, red, and rainbow-style lenses. This availability is significant for owners, as helmet longevity depends not only on the shell but also on the ability to replace visors, liners, cheek pads, and related components.

Specific specifications vary by model, so Lev3 should not be treated as having one universal construction standard. For example, a BJ-9950 Blade listing describes an advanced hybrid ABS shell, dual-density EPS, multi-path ventilation channels, dual visors, a quick-release chin-retention system, and removable/washable interior components.

Additionally, a Philippine government procurement document describing a Lev3 BJ-9955 specifies features including full-face dual-visor construction, ICC and U.S. DOT certification claims, ventilation, rear aerodynamic features, rain-sealing shield technology, and reflective rear paneling. Because specifications can change between production batches and models, riders should always verify the actual certification label and documentation on the particular helmet rather than assuming that every Lev3 model carries identical certifications.

Certification is a critical aspect of the Lev3 story in the Philippine market. Historical government and DTI-related records show LEV3 among motorcycle-helmet brands certified in the Philippines. Some individual product listings additionally advertise ICC, DOT, and ECE 22.05 certification; for instance, the BJ-9950 Blade is advertised with all three standards.

However, it is important to distinguish between brand-level history and individual-model certification. A certification associated with one model does not automatically establish that every helmet sold under the Lev3 name carries the same approval. Buyers should verify the certification marking, approval number, date/version, and documentation on the specific helmet they are considering.

Lev3’s strongest identity is its value-for-money positioning. Current Philippine retail listings place many mainstream helmets around the ₱2,750–₱3,100 range, with some models above or below that level. This places the brand in a segment attractive to daily motorcycle commuters, students, scooter and underbone riders, weekend riders, budget-conscious sport riders, and those seeking inexpensive replacement parts or multiple helmet graphics.

The product strategy focuses less on ultra-premium materials and more on combining sporty styling, ventilation, dual visors, graphics, and practical features with accessible pricing.

Lev3 has an established online retail presence in the Philippines. Its Shopee storefront, Lev3 Helmets, lists dozens of products and maintains a substantial follower base and customer ratings. The catalogue extends beyond helmets to accessories and protective equipment such as knee/shin protectors and replacement components, suggesting that Lev3 has evolved from a simple helmet name into a broader motorcycle protective-equipment brand.

The brand has also appeared in local motorcycle and rider-related promotions. For example, a 2021 Foodpanda promotional campaign offered Lev3 helmets as prizes for participating riders, illustrating the brand’s recognition within the wider Philippine rider and delivery-rider ecosystem.

The brand is generally styled as LEV3, with the number 3 forming part of its distinctive name. Older Philippine trademark material depicts an oval-style Lev3 logo accompanied by the words “RACING SPORTS HELMETS.” The phrase “Racing Sports Helmets” functions as part of the brand’s identity, emphasizing speed, sport riding, and motorsport aesthetics.

Some of the Lev3 model families that appear repeatedly in Philippine listings include:

• BJ-9930 — full-face dual-visor family
• BJ-9940 — full-face models such as Saw and Monster
• BJ-9950 — full-face dual-visor family including Blade, Saga, and other graphics
• BJ-9955 — full-face dual-visor family including Crypton and Solid
• BJ-9960 — newer full-face dual-visor family including Crypton, Shift, and Sleek V2
• BJ-5700 — modular/dual-sport family
• BJ-5730 — modular helmet family
• BJ-8810 — dual-sport/motard family

These model names and variants are based on currently visible Philippine retail listings and are subject to change as new generations are introduced.

Lev3 occupies a distinct position in the Philippine helmet landscape. It possesses more historical presence than a newly established marketplace label, with trademark and certification records spanning many years. Simultaneously, it remains primarily associated with the affordable-to-midrange motorcycle helmet market rather than the high-end international racing segment.

The brand’s appeal is largely built around the combination of affordable pricing, aggressive styling, modern helmet features, and broad local availability. While riders prioritizing premium racing pedigree or advanced composite shells may prefer specialized international brands, Lev3 serves a practical niche for everyday Philippine riders seeking relatively inexpensive full-face or modular helmets with features such as dual visors and modern graphics.

A comprehensive corporate history of Lev3 is difficult to establish because the company has relatively little publicly documented corporate history online compared to major international manufacturers. While there is strong documentary evidence for the LEV3 trademark, Philippine helmet certification history, product catalogue, and current retail presence, there is limited independently published information concerning the exact corporate founding structure, original manufacturing company, factory locations, ownership changes, annual production volume, international sales, professional racing sponsorship history, or detailed financial information.

Consequently, claims such as “founded in 1995” should be attributed to available brand and business listings rather than presented as independently established corporate facts.

1. Intellectual Property Center, 28 Upper McKinley Rd.