Licealiz is a prominent Philippine brand of anti-head-lice treatment shampoo, manufactured by Lamoiyan Corporation. The product line is specifically formulated to combat head lice (Pediculus humanus capitis) and their eggs (nits) using pyrethrin, an insecticidal compound derived from chrysanthemum flowers. Positioned as an accessible solution for Filipino families and school-age children, Licealiz integrates medical treatment with the convenience of a standard shampoo routine.

The brand’s primary offering contains 2 mg/mL of pyrethrin. According to current retail listings and regulatory records, it is classified as a household remedy designed for both the treatment and prevention of infestations. Key variants include Licealiz Regular and Licealiz Soothing Coolness, available in various package sizes such as bottles and sachets to suit different consumer needs.1

Licealiz was introduced in the Philippines around 2008 as a direct response to the widespread prevalence of pediculosis capitis, locally known as kuto. Contemporary reports from that period identify Lamoiyan Corporation as the developer, presenting Licealiz as a new, clinically tested pyrethrin-based shampoo aimed at addressing lice infestations effectively.

By 2010, the brand had solidified its market position as an affordable alternative for Filipino households. Marketing efforts highlighted two distinct variants—Regular and Soothing Coolness—emphasizing not only the therapeutic elimination of lice but also conditioning benefits to improve user experience. A significant aspect of the brand’s early strategy was accessibility; Licealiz was sold in inexpensive 10 mL sachets alongside standard bottles, allowing consumers to purchase smaller quantities without committing to full-size products.

The brand is owned and manufactured by Lamoiyan Corporation, a well-known Philippine consumer-products company famous for other household brands such as Hapee toothpaste. The connection between Lamoiyan and Licealiz dates back to the brand’s inception, with company leadership, including President and CEO Cecilio Pedro, involved in its development and launch. Current regulatory records continue to list Lamoiyan Corporation as the manufacturer of Licealiz products.

Licealiz Regular

The Regular formulation serves as the standard treatment option. Retail listings confirm it contains pyrethrin intended for killing head lice and nits. It is commonly available in 60 mL bottles, though smaller sachet formats have historically been part of the distribution model.3

Licealiz Soothing Coolness

The Soothing Coolness variant is designed to provide a cooling sensation on the scalp during and after application, in addition to its anti-lice properties. Like the Regular version, it contains 2 mg/mL of pyrethrin and is marketed for both treatment and prevention. This variant has been a staple in the brand’s lineup since its early promotional phases, appealing to users seeking a more comfortable washing experience.1

The core pharmaceutical component of Licealiz is pyrethrin, present at a concentration of 2 mg/mL. Pyrethrins are natural insecticides extracted from chrysanthemum flowers that act on the nervous system of insects, effectively killing lice and their eggs. While derived from natural sources, pyrethrin is a potent medicinal ingredient. Users must adhere strictly to label directions, as “natural” does not equate to harmless when used improperly.

According to current product information, the recommended procedure for using Licealiz is as follows:

1. Apply sufficient shampoo to wet hair and scalp.
2. Massage thoroughly into the scalp and hair strands.
3. Leave the product on for approximately 10 minutes.
4. Rinse completely with water.
5. Use a fine-toothed comb to physically remove dead lice and nits.
6. For active treatment, use the product twice a week for two weeks.
7. For prevention of recurrence, apply once a week following the initial treatment course.

Note: Always prioritize the specific directions and warnings printed on the actual package, as formulations and regulatory guidelines may be updated.

Licealiz is widely distributed across the Philippines through major pharmacy chains, supermarkets, department stores, and online retailers. The brand maintains a presence in key outlets such as Watsons Philippines and independent drugstores like St. Joseph Drug.13 Historically, the availability of 10 mL sachets played a crucial role in making the treatment affordable for lower-income families, a strategy that distinguished it from more expensive clinical alternatives.

The primary demographic for Licealiz includes Filipino parents and school-age children dealing with head lice. The brand positions itself at the intersection of healthcare and personal care, offering a therapeutic solution that fits seamlessly into daily hygiene routines. Unlike purely clinical treatments, Licealiz emphasizes ease of use, pleasant fragrance, and hair conditioning properties.

Key marketing pillars include:
* Affordability and accessibility.
* Ease of application via standard shampooing.
* Prevention of re-infestation.
* Comfortable usage experience (particularly with the Soothing Coolness variant).

The Philippine Food and Drug Administration (FDA) classifies Licealiz Soothing Coolness as a Household Remedy (HR). Official registration details include:

• Registration Number: DRHR-1339
• Generic Name: Pyrethrin
• Strength: 2 mg/mL
• Dosage Form: Liquid
• Pharmacologic Category: Pyrethrines
• Manufacturer: Lamoiyan Corporation
• Issuance Date: July 15, 2022
• Expiry Date: July 1, 2027

This regulatory status confirms the product’s compliance with national health standards for over-the-counter antiparasitic remedies.

Licealiz is intended for external use only. Due to the presence of insecticidal agents, users should avoid excessive or frequent application beyond recommended guidelines. The inclusion of a fine-toothed comb step is critical for removing residual nits that may survive chemical treatment.

Individuals who are pregnant, breastfeeding, have open wounds on the scalp, or have a history of allergic reactions to insecticides should consult a pharmacist or healthcare professional before use. If significant irritation occurs, discontinue use immediately.

Licealiz remains a recognizable name in the Philippine anti-lice market, frequently cited in consumer guides and online reviews. Its cultural relevance stems from addressing kuto, a common social concern among Filipino families. By framing lice treatment as a manageable, everyday task rather than a severe medical crisis, the brand has maintained steady demand through practicality and wide availability.

While online marketplace reviews reflect individual experiences, they serve as anecdotal evidence of ongoing consumer trust in the brand’s efficacy and value proposition. Independent resources continue to list Licealiz among the top available options for head-lice treatment in the country.2

1. LICEALIZ, Soothing Coolness 60mL | Watsons Philippines
2. https://www.mims.com
3. LICEALIZ Products – St. Joseph Drug – Online Store