Little Buddy is an American pet wellness company that formulates natural health and wellness products for dogs and cats. The brand specialises in hemp-derived CBD products, nutritional supplements, and natural treats designed to support anxiety relief, joint health, mobility, skin and coat condition, and overall well-being. In addition to its commercial operations, Little Buddy integrates a social mission by donating a portion of sales to animal rescue efforts through its non-profit partner, Little Buddy Rescue.1

Little Buddy was established with the objective of providing high-quality, all-natural pet wellness products at accessible price points while simultaneously supporting animals in need. The founders’ philosophy stems from the belief that pets deserve the same level of attention regarding nutrition and preventative healthcare as humans. According to the company, the brand’s development was also shaped by personal experiences with pet health, specifically involving the use of natural supplements to help dogs manage anxiety and improve their general well-being.1

The stated mission of Little Buddy encompasses four key pillars:

• Improving the quality of life for pets through natural wellness products
• Making premium pet supplements affordable
• Promoting preventive pet healthcare
• Supporting animal rescue organisations by donating a portion of every purchase1

Little Buddy specialises in natural pet wellness solutions. Its product line includes oils, chews, and supplements formulated for canine and feline health.

Pet Wellness Oil

This hemp-derived CBD oil is formulated for both dogs and cats. It is marketed to support anxiety and stress management, joint and mobility health, digestive wellness, sleep quality, appetite stimulation, and overall vitality. The company states that its CBD products contain CBD isolate with zero THC, thereby eliminating the psychoactive effects associated with THC.1

Elk Antlers

These natural chew treats are infused with salmon oil and CBD. They are intended to promote dental health, provide long-lasting chewing activity, support joint health, and offer nutritional benefits.

Natural Supplements

The company also markets wellness supplements utilising natural ingredients designed to support daily pet health. Specific product offerings may vary over time.

Little Buddy emphasises strict quality control measures across its product range. Key standards include:

• Hemp-derived CBD isolate
• THC-free formulations
• Laboratory testing
• Non-GMO ingredients
• Seed-to-sale product traceability
• Natural ingredients without harmful additives

The company works with White Buffalo Hemp Company to monitor production and maintain quality throughout the manufacturing process.1

A distinguishing feature of Little Buddy is its charitable component. The company pledges to donate a portion of every purchase to Little Buddy Rescue, a non-profit organisation dedicated to rescuing and caring for animals in need. This “Shop for a Cause” initiative is presented as a core element of the brand’s mission.1

Little Buddy publishes educational articles covering various aspects of pet care, including:

• Pet nutrition
• CBD for pets
• Salmon oil benefits
• Preventive healthcare
• General pet wellness tips

These resources aim to help pet owners better understand natural approaches to supporting their animals’ health.

Little Buddy promotes the concept that pets should receive the same level of attention to nutrition, supplementation, and preventive healthcare that people increasingly prioritise for themselves. The company advocates for natural ingredients and wellness-focused care to enhance both the quality and longevity of pets’ lives.

According to the company, its hemp-derived wellness products may help support anxiety reduction, pain and inflammation management, joint mobility, digestive health, healthy skin and coat, improved sleep, appetite support, and general wellness. These statements represent the company’s claims; such supplements are not intended to diagnose, treat, cure, or prevent disease. Pet owners are advised to consult a veterinarian before introducing new supplements, particularly if a pet is pregnant, nursing, or taking medication.1

• Industry: Pet wellness
• Products: Hemp-derived CBD pet oil, natural pet supplements, chew treats
• Target market: Dog and cat owners
• Focus: Natural ingredients, preventive care, animal welfare
• Business model: Direct-to-consumer online retail1

• Natural pet supplements
• Cannabidiol (CBD)
• Pet nutrition
• Veterinary wellness
• Animal rescue organisations

1. About Us – Little Buddy Brand