Love My Bags was launched in 2009 with the aim of encouraging handbag owners to take better care of their possessions.[1] Rather than positioning itself primarily as a handbag manufacturer, the company developed a niche around the maintenance and preservation of existing bags. Early products evolved from homemade prototypes into systematically produced accessories designed for individual bag models and styles. The range subsequently expanded beyond basic storage into solutions for structural support, moisture control, organization, surface protection, and shoe care.

The company later introduced Privé, a premium product line intended for higher-end handbags. This collection began with the Privé Bag Cushion, which performs a similar function to the standard Bag Stuffer but utilizes more premium materials. Although Love My Bags has been associated with bag restoration services, its broader philosophy emphasizes preventive care, arguing that proper maintenance helps reduce the need for costly restoration and preserves an item’s appearance and condition over time.

The Love My Bags portfolio covers several aspects of handbag and shoe preservation. The current catalogue includes:[1][2]

• Bag Stuffers and Bag Cushions: Inserts designed to help handbags retain their shape during storage.
• Base Shapers: Inserts intended to provide support to the bottom of a handbag.
• Bag Organizers: Felt organizers that add internal compartments and help protect and organize contents.
• Dust Bags and Premium Dust Bags: Protective storage covers intended to keep bags free from dust and environmental exposure.
• Bag Coats: Protective covers for handbags.
• Dehumidifiers: Moisture-control products designed to reduce buildup that contributes to mould and musty odours.
• Odor Absorbers: Products intended to address persistent cabinet or storage odours.
• Handle Wraps and Chain Wraps: Accessories designed to protect or cover handles and chains.
• Chain Shorteners: Accessories for adjusting chain length.
• Cosmetic Slots and organizers: Products intended to improve internal organization.
• Shoe Stuffers and Shoe Bags: Products designed for shoe storage and shape preservation.
• Sole Protectors: Protective accessories for shoe soles.[2]

A notable feature of the brand is its customization capability. Certain products, including Bag Stuffers, Base Shapers, Dust Bags, and Bag Organizers, can be customized according to customer requirements. Bag Stuffers may also be embroidered with initials or logos for an additional fee.

Focus on luxury handbags

While Love My Bags serves general handbag and shoe owners, its selection particularly reflects the needs of luxury-bag collectors and enthusiasts. The catalogue includes Bag Stuffers and Base Shapers designed for products associated with brands such as Hermès, Chanel, Louis Vuitton, Goyard, Loewe, Dior, Givenchy, Prada, Balenciaga, Celine, Saint Laurent, Gucci, Fendi, and Fauré Le Page. This specialization addresses the requirement for careful storage to maintain the shape and condition of high-value items, placing the brand in a niche between fashion accessories and product-care solutions.

Product philosophy

A central principle of Love My Bags is “Prevention is better than cure.” In this context, the brand focuses on preventing deformation, moisture buildup, dust accumulation, scratches, and other forms of deterioration before they become serious problems. The company contrasts preventive care with restoration, arguing that appropriate storage and maintenance help protect both the financial and sentimental value of cherished bags. Products are tested for colour bleeding and transfer before materials are purchased to address concerns regarding potential damage to delicate interiors or leather surfaces.

Love My Bags emphasizes made-to-order production. Customized Bag Stuffers, Base Shapers, Bag Organizers, and Dust Bags can be produced according to customer-provided dimensions. Custom Bag Stuffers and cushions are made to order, with stated lead times of approximately 7–10 days within Metro Manila and 10–14 days for provincial orders. This approach allows the company to serve owners of specific handbag models rather than relying exclusively on generic, one-size-fits-all accessories.

Love My Bags operates its own online store and maintains a retail presence through Rustan’s, a major Philippine department-store retailer.[2] Rustan’s offers dozens of the brand’s products, including Bag Stuffers, Base Shapers, Dust Bags, Chain Wraps, and Shoe Stuffers.[2] The official site states that products have also been available through Rustan’s Alabang, Makati, and Shangri-La branches, as well as selected Bag RX locations. The company also maintains an online presence under the @lovemybagsPH identity across Facebook, Instagram, and TikTok. Its headquarters are located at 48 Sto. Domingo Ave., Quezon City, Philippines.

Love My Bags is characterized as a specialist handbag-care and preservation brand rather than a conventional fashion label. Its business model is built on the premise that handbags are investments or treasured possessions requiring accessories to extend their usable life. The brand occupies a distinctive position in the Philippine accessories market by selling products and services that help consumers protect items they already own, combining the markets of luxury handbag care, fashion accessories, storage and organization, leather-goods preservation, shoe care, customization, and bag maintenance.

The name “Love My Bags” reflects the founding concept of expressing appreciation for handbags through proper care. The brand identity is structured around the progression of “Love → Care → Preservation,” treating the handbag not merely as an accessory but as an object worth maintaining. This perspective is particularly relevant to collectors and owners of luxury bags for whom these items hold substantial monetary, aesthetic, and sentimental value.

1. About Us – Love My Bags
2. Rustan’s | Love My Bags in the Philippines | Rustan’s