LUSCIOUS is a prominent pet food and pet care brand widely available in the Philippines. The brand offers a diverse range of products for dogs and cats, spanning from everyday dry and wet food to specialized treats, grooming supplies, and accessories. LUSCIOUS has gained significant popularity through major online marketplaces such as Lazada, TikTok Shop, and other local pet retailers, positioning itself as a provider of affordable to mid-range pet nutrition.[1]

Key Details

• Brand Name: LUSCIOUS
• Industry: Pet food and pet care
• Products: Dog food, cat food, treats, freeze-dried snacks, wet food, grooming products, dental chews, pet wipes, and accessories
• Primary Markets: Philippines and other Asian markets
• Sales Channels: Lazada Philippines, TikTok Shop, Pet Express, and other pet retailers[2]

The LUSCIOUS trademark originates from Shandong Luscious Pet Food Co., Ltd., a Chinese pet food manufacturer established in July 1998. Initially, the company specialized in producing dried chicken pet treats for the Japanese export market before expanding its operations into broader international pet food manufacturing.

Key milestones in the company’s history include:

• 1998: Company founded.
• 1999: Obtained HACCP food safety certification.
• 2000: Established an internal pet food research institute.
• 2002: Registered the LUSCIOUS trademark for domestic branding.
• 2003: Registered with the U.S. FDA.
• 2004: Became a member of the American Pet Products Association (APPA).
• 2005: Secured European Union food export registration.
• 2006 onward: Expanded product lines to include canned food, sausages, cat food, and a wider array of pet products.[3]

LUSCIOUS has become increasingly visible in the Philippine pet market, primarily through official online stores such as Luscious Philippines on Lazada. The brand markets itself on the promise of providing premium ingredients at affordable prices, focusing on functional nutrition and everyday wellness for both dogs and cats.

Its online presence is active, frequently participating in marketplace campaigns, voucher promotions, and sales events.[4]

LUSCIOUS maintains a broad catalog catering to various pet needs:

Wet Food

• Complete meals for cats
• Complete meals for dogs
• Functional recipes, including urinary care variants

Dry Food

• Dog dry food
• Cat dry food

Freeze-Dried Products

• Chicken breast
• Duck breast
• Salmon
• Chicken liver
• Antarctic shrimp
• Meal toppers

Dog Treats

• Waggy Bites dental sticks
• Natural biscuits
• Training treats
• Cowhide chews

Cat Treats

• Freeze-dried meat treats
• Functional snacks

Grooming

• Hypoallergenic pet wipes
• Grooming wipes

Other Products

• Pet accessories
• Nutritional toppers
• Health-oriented snacks[5]

The brand emphasizes high-protein ingredients and natural meat-based treats. Its product philosophy focuses on functional nutrition that supports:

• Dental health
• Digestive support
• Skin and coat condition
• Low-calorie reward options

Many LUSCIOUS products are marketed as suitable for daily feeding, training rewards, or nutritional supplementation.

Publicly available information links the LUSCIOUS brand to Shandong Luscious Pet Food Co., Ltd. The manufacturer produces pet food under internationally recognized food safety systems, which include:

• ISO 9001
• HACCP
• FDA registration
• EU export registration

The company exports its products to multiple international markets.[6]

In the Philippines, consumers can purchase LUSCIOUS products through several channels:

• Lazada Philippines
• Pet Express
• TikTok Shop
• Independent pet stores and online retailers

Among Filipino pet owners, LUSCIOUS is regarded as a budget-friendly to mid-priced brand with a wide selection of products. Community discussions often highlight the following points:

• Many pets readily accept the brand’s wet food and treats.
• Freeze-dried products are popular as meal toppers.
• Urinary care recipes have attracted attention among cat owners.

As with any pet food, individual experiences vary. Owners generally recommend introducing new diets gradually and monitoring their pets’ response.[7]

Notable products sold under the LUSCIOUS brand include:

• Recipe Wet Food
• Freeze-Dried BARF Treats
• Freeze-Dried Meal Toppers
• Waggy Bites Dental Sticks
• Pet Biscuits
• Dry Dog Food
• Grooming Wipes
• Hypoallergenic Pet Wipes[8]

LUSCIOUS primarily targets:

• Cat owners
• Dog owners
• Multi-pet households
• Pet owners seeking affordable functional nutrition
• Online shoppers looking for a broad selection of pet food and treats

• Freeze-dried pet food
• Wet pet food
• Dog treats
• Cat treats
• Functional pet nutrition

1. Luscious Gentle Paws Hypoallergenic Pet Wipes Grooming Wipes for Dogs & Cats Alcohol free | Lazada PH
2. Buy Luscious Pet Products Online | Pet Express
3. Luscious PETPERO 56 Grams Natural Pet Treats – The Waggy Bites Sticks
4. Lusciousconcentrating onthe pets nutritionand h
5. The Waggy Bites Natural Organic Pet Biscuit Pet Treats Dog Treats – TikTok Shop Philippines
6. Thoughts po sa Petsup & Luscious Recipe na brands? Okay naman po ba pareho?
7. Buy LUSCIOUS Dog Dry Food for sale online | Lazada Philippines
8. h5.lazada.com.ph