Meemee was introduced in 2006 by Me N Moms, a retail company founded by Naresh Khatar. The objective was to create a reliable and affordable baby care brand that offered safe, high-quality products designed specifically for the needs of Indian parents while meeting international quality standards.

The parent company initially focused on retail stores catering to expecting mothers and newborns. As demand for baby products increased, Meemee expanded into a standalone brand with nationwide distribution through physical stores, pharmacies, baby specialty retailers, supermarkets, and online platforms.

Meemee offers products across nearly every stage of early childhood and maternity care, including:

• Baby feeding bottles and accessories
• Breast pumps and nursing products
• Baby skincare and toiletries
• Diapers and baby wipes
• Baby clothing and apparel
• Toys and developmental products
• Strollers and prams
• Car seats
• Walkers and travel gear
• Nursery furniture
• Bath and grooming essentials
• Pacifiers and teething products
• Maternity care products

Its portfolio is designed to support children from birth through the toddler years while also serving the needs of mothers before and after childbirth.[2]

Meemee states that its products are developed with an emphasis on safety and functionality. According to the company, many products are tested and manufactured in compliance with recognized standards such as:

• ASTM (American Society for Testing and Materials)
• EN (European Norms)
• BIS/ISI (Bureau of Indian Standards)

The brand also states that it uses baby-safe, non-toxic materials where applicable and conducts quality testing before products reach the market.[3]

Meemee products are available throughout India via:

• Me N Moms retail stores
• Baby specialty stores
• Pharmacies
• Hypermarkets
• E-commerce marketplaces
• The official Meemee online store

According to the company, it works with hundreds of distributors and supplies thousands of retail outlets across India.[4]

In 2017, Meemee introduced a refreshed brand identity. The company explained that the name “Meemee” was inspired by one of the earliest sounds babies naturally make. The updated logo and visual design were intended to reflect modern parenting while using colorful product categories to help parents identify items more easily.

Meemee’s stated mission is to make parenting easier by providing safe, practical, and affordable products that support babies’ growth and development while giving parents greater convenience and confidence. The company emphasizes designing products that are both baby-friendly and parent-friendly.

Meemee is regarded as one of India’s established baby care brands and competes with both domestic and international manufacturers in categories such as feeding, hygiene, travel gear, nursery products, and baby skincare. Its products target families seeking a broad range of baby essentials at accessible price points.

1. About Us – Trusted Baby Care Brand in India – MeeMee.in
2. Medium
3. MeeMee – Products, Competitors, Financials, Employees, Headquarters Locations
4. MeeMee Baby Products (मीमी बेबी केयर प्रोडक्ट): Buy MeeMee Baby Care Products Online in India | Flipkart.com
5. FAQs | Answers to Your Baby Care Questions – MeeMee.in