Public records do not provide sufficient reliable information to establish a conventional founder story, headquarters for the consumer-facing brand, annual revenue, employee count, or detailed corporate history. Such details are not presented here as established facts without additional primary sources.

The earliest readily identifiable public trademark record for MILOCHIC dates to 2018. On 24 May of that year, Shenzhen Vakind Technology Co., Ltd. filed two US trademark applications.[1]

The first application covered clothing, footwear, and headgear, whilst the second addressed commercial and marketing activities. This combination suggests that MILOCHIC was conceived not merely as a product label but as a brand intended to operate within an online retail or e-commerce environment.[1]

The clothing-related US trademark received registration number 5,835,818, while the business-services mark received registration number 5,835,819. Both registrations list Shenzhen Vakind Technology Co., Ltd. as the original registrant.[1]

A 2018 Hong Kong intellectual property publication also records a “milochic” mark associated with a Shenzhen company, covering Classes 25 and 35, which correspond broadly to clothing and business or retail services.

Additional Russian trademark records show MILOCHIC registrations associated with Shenzhen Vakind Technology Co., Ltd., including one made in 2019 and another registered in 2024. The latter covers a much broader range of goods extending beyond the fashion category traditionally associated with earlier MILOCHIC registrations.[2]

The original US MILOCHIC trademark registration covers a relatively broad range of apparel. Documented categories include:

• Tops and shirts
• T-shirts
• Sweaters
• Skirts
• Trousers
• Coats
• Outer jackets
• Sports shirts
• Swimsuits
• Pyjamas
• Underwear
• Underpants
• Scarves
• Hats
• Neckties
• Shoes
• Girdles
• Children’s one-piece garments

These categories are derived directly from the trademark specification rather than from assumptions about the brand’s current product catalogue.[1] Consequently, MILOCHIC is most reliably described as a fashion and apparel-oriented trademark rather than narrowly as a particular type of fashion label.

The second US trademark registration provides insight into the intended commercial model. MILOCHIC was registered in connection with services including:

• Advertising and publicity
• Marketing
• Business management
• Commercial administration
• Import-export activities
• Online marketplaces
• Electronic presentation of goods
• Sales promotion
• Telemarketing
• Negotiation of commercial transactions
• Providing business information through a website[1]

This indicates that the trademark strategy contemplated digital commerce and broader retail or marketing activities rather than solely the physical manufacture of garments. It is therefore reasonable to describe MILOCHIC as a brand associated with an e-commerce-oriented consumer goods business model. However, trademark records alone do not establish exactly which online stores, marketplaces, manufacturers, or distribution channels the brand has utilised.

Public US trademark records identify Shenzhen Vakind Technology Co., Ltd. as the owner of the MILOCHIC trademarks.[1]

Shenzhen Vakind appears to maintain a portfolio of different trademarks. Its publicly recorded marks include MILOCHIC as well as brands such as UEB, GLORYART, ANGELBEE, and SHUWND.[1] This suggests that MILOCHIC is part of a broader portfolio of intellectual property assets held by the company rather than necessarily being its only consumer brand.

The MILOCHIC name has been protected through multiple trademark registrations across various jurisdictions.

United States

The US clothing trademark details are as follows:

• Application: 24 May 2018
• Registration: 13 August 2019
• Registration number: 5,835,818
• Owner: Shenzhen Vakind Technology Co., Ltd.
• Class: 25 — clothing, footwear and headgear[1]

A separate registration covers business, advertising, marketing, and online marketplace services under Class 35.[1]

Hong Kong

A Hong Kong Intellectual Property Department publication records milochic under trademark application 304539178, associated with a Shenzhen company. The mark covered Classes 25 and 35, corresponding to apparel and business or retail services.

Russia

Russian trademark databases record MILOCHIC registrations associated with Shenzhen Vakind Technology Co., Ltd. One registration was filed in 2018 and registered on 11 February 2019, with protection stated through May 2028.[2]

A later application filed in September 2023 was registered on 2 September 2024, with protection extending to 2033. This later registration covers a considerably broader range of goods, including household products, electronics-related items, textiles, sporting goods, and toys.[2]

According to US trademark records, “milochic” has no stated meaning in a foreign language.[1] The name appears to combine the elements “Milo” and “chic”, with chic commonly associated with fashion and stylishness. However, this is an interpretation of the word construction rather than an officially documented explanation from the trademark owner.

Based on trademark classifications, MILOCHIC’s original positioning can be understood as a broad fashion and apparel brand designed for commercial and online retail distribution. Its trademark portfolio is notable for combining:

1. Fashion products — apparel, footwear, and accessories.
2. Digital commerce — online marketplace and electronic presentation of products.
3. Marketing services — advertising, promotion, and marketing.
4. International commerce — import-export and commercial transaction services.

This combination is consistent with the structure of many digitally oriented consumer brands, particularly those designed to sell products through online channels. However, there is insufficient public evidence to confidently describe MILOCHIC as a luxury, fast-fashion, sustainable-fashion, or premium brand. Such labels would require additional evidence from the company’s marketing materials, product catalogue, pricing, distribution strategy, or independent industry sources.

The strongest documented corporate connection is between MILOCHIC and Shenzhen Vakind Technology Co., Ltd. The company is explicitly listed as the original registrant of both the apparel and business-services MILOCHIC trademarks in the United States.[1]

Trademark records also show that Shenzhen Vakind has registered numerous other brands across different product categories.[1] Available public evidence suggests that MILOCHIC should not automatically be treated as an independent fashion house in the traditional sense. Instead, the documented evidence points towards a trademark or consumer-brand structure operated or owned by a larger technology or trading company.

Unlike globally established fashion companies such as major luxury houses or publicly traded apparel corporations, MILOCHIC has a relatively limited publicly documented corporate history. Available trademark records do not independently establish:

• A specific founder
• A creative director
• A confirmed founding date for the operating brand
• Annual revenue
• Number of employees
• Manufacturing facilities
• Official retail store network
• Current headquarters of the consumer-facing brand
• Celebrity endorsements
• Verified sustainability policies
• Detailed product design history

Accordingly, a reliable encyclopaedic profile distinguishes between documented trademark information and claims found on third-party shopping pages or social media accounts.

• 24 May 2018 — MILOCHIC trademark applications filed in the United States by Shenzhen Vakind Technology Co., Ltd.[1]
• June 2018 — The trademark appears in Hong Kong intellectual property records under the name milochic.
• 11 February 2019 — A Russian MILOCHIC trademark associated with Shenzhen Vakind is registered.[2]
• 13 August 2019 — US MILOCHIC apparel trademark registered.[1]
• 13 August 2019 — Separate US registration covering marketing and commercial services registered.[1]
• 29 September 2023 — A later Russian MILOCHIC application is filed.[2]
• 2 September 2024 — The later Russian registration is granted, covering additional consumer product categories.[2]

1. MILOCHIC Trademark of SHENZHEN VAKIND TECHNOLOGY CO., LTD. – Registration Number 5835818 – Serial Number 87934343 :: Justia Trademarks
2. Торговая марка №697307 — MILOCHIC: владелец торгового знака и другие данные | РБК Компании