MOYYI (Chinese: 墨一, commonly styled MOYYI) is a Chinese luggage and bags brand associated with Guangzhou, Guangdong, China. The brand specializes primarily in backpacks, shoulder bags, crossbody bags, travel bags, laptop bags, camera bags, wallets and other functional fashion-oriented luggage and accessories. Public trademark records identify Guangzhou Shunjing Luggage Co., Ltd. as the owner of a MOYYI trademark covering a broad range of bags and travel goods.1

The available public information suggests that MOYYI is positioned between urban fashion and functional luggage, with an emphasis on youthful styling, everyday commuting, travel, outdoor use and carrying electronic devices. Chinese brand directories describe it as a youthful, fashionable bag brand, while current retail listings show a particularly broad range of backpacks, messenger bags, camera bags and laptop-oriented products.2

Note: MOYYI does not appear to have the extensive publicly documented corporate history of a major global luggage company. Some commonly repeated information online comes from retailers and brand-directory websites rather than from MOYYI itself. Where the historical record cannot be independently verified, it is better to treat those details as unconfirmed.

The precise founding date of MOYYI is difficult to establish from reliable public sources.

There is evidence that the MOYYI name has been used in the international luggage/bag market for several years. A U.S. trademark record, for example, shows a MOYYI trademark application filed in 2019, associated at that time with an individual named Shujing Li and covering backpacks, sports bags, bum bags, wallets and handbags.3

More recent trademark documentation gives a clearer corporate connection. Guangzhou Shunjing Luggage Co., Ltd. filed a MOYYI trademark on 22 January 2024, and the mark was subsequently registered in Canada in September 2025. The registration covers Class 18 products including backpacks, canvas suitcases, briefcases, card cases, sports bags, travel trunks, wallets, handbags, school bags and travel bags.

Hong Kong intellectual-property records likewise identify Guangzhou Shunjing Luggage Co., Ltd. as the applicant/owner connected with a MOYYI mark, with the company’s address in Huadu District, Guangzhou.

This means that, while the brand’s earlier history and corporate evolution are not fully documented online, Guangzhou Shunjing Luggage Co., Ltd. is a particularly important company to associate with the contemporary MOYYI trademark.

MOYYI’s product range is considerably broader than a single type of backpack.

Public brand listings describe products including:

• Backpacks

• Laptop backpacks

• School backpacks

• Travel backpacks

• Outdoor backpacks

• Crossbody bags

• Messenger bags

• Shoulder bags

• Camera bags

• Computer bags

• Travel bags

• Tote bags

• Handbags

• Waist bags

• Briefcases

• Wallets

• Card holders

• Cosmetic bags

• Luggage and suitcases

• Sports bags

A Chinese brand directory lists an especially extensive assortment, including camera bags, climbing bags, computer bags, rolling luggage, travel backpacks, men’s wallets, women’s bags and outdoor bags.4

Backpacks

Backpacks appear to be one of MOYYI’s strongest categories. Current listings include models designed for:

• Laptops

• School and university use

• Travel

• Hiking

• Sports

• Everyday commuting

Some models emphasize large capacity, waterproof construction and dedicated laptop compartments.1011

Crossbody and messenger bags

Another prominent category is the urban crossbody/messenger bag. These products tend to combine compact dimensions with multiple compartments and a more fashion-oriented appearance.

For example, the MOYYI MY3582 sold by a Vietnamese retailer is described as a modern crossbody design intended to combine everyday storage with laptop/tablet carrying, targeting office workers, students and people who travel.5 Other listed models include the MOYYI MY20318 and the multi-functional MOYYI MY0208 travel/laptop backpack.9

Camera bags

MOYYI also sells dedicated camera bags, including shoulder/crossbody designs intended for outdoor photography equipment. These products indicate that the brand is not limited to purely fashion-oriented luggage but also targets specialized everyday-carry requirements.6

MOYYI’s apparent design philosophy can be summarized as fashion + utility.

Rather than competing exclusively as a traditional suitcase manufacturer, the brand’s product assortment places considerable emphasis on bags that can be used in everyday urban life.

Typical characteristics include:

Functional storage. Many models feature multiple compartments for laptops, cameras, tablets and everyday accessories.

Large capacity. Several backpack and travel models emphasize the ability to carry relatively large quantities of belongings.

Water resistance. Waterproof or water-resistant materials are frequently highlighted in product listings, particularly Oxford-fabric models.7

Youth-oriented styling. Chinese descriptions position MOYYI as a youthful and fashionable bag brand rather than a purely technical luggage manufacturer.

Urban/outdoor crossover. Products are marketed for commuting, school, travel, cycling, hiking, photography and general outdoor activities.

In other words, MOYYI’s typical product is intended to work as both a practical carrying tool and a fashion accessory.

MOYYI products use a variety of materials depending on the model. Public listings particularly mention:

• Oxford fabric

• Canvas

• Synthetic/fashion materials

• Waterproof or water-resistant fabrics

• Leather and leather-like materials in some accessories

The trademark itself does not restrict MOYYI to one material: its Class 18 specification encompasses backpacks, canvas suitcases, briefcases, sports bags, wallets, handbags and travel bags.

Because MOYYI has a large number of models and manufacturers/supply arrangements may vary, it would be inaccurate to claim that every MOYYI product uses the same material or manufacturing standard.

MOYYI appears to occupy the accessible fashion/lifestyle luggage segment rather than the premium luxury or professional expedition-luggage segment.

Its products generally emphasize a combination of:

Contemporary appearance + practical storage + everyday versatility + relatively accessible pricing

This is particularly visible in Southeast Asian e-commerce listings, where MOYYI products are marketed toward students, commuters, travelers, photographers and young consumers.

The brand therefore sits conceptually closer to urban lifestyle bags than to luxury leather houses or specialist technical-outdoor brands.

MOYYI has evidence of international trademark activity.

One of the clearest current records is the Canadian Intellectual Property Office registration:

• Trademark: MOYYI

• Application: 2318335

• Registration: TMA1350239

• International Registration: 1783000

• Filed: 22 January 2024

• Registered: 22 September 2025

• Owner: Guangzhou Shunjing Luggage Co., Ltd.

• Class: 18

• Status: Registered / active

• Expiry: 22 January 2034

The registered goods include backpacks, canvas suitcases, briefcases, name-card cases, sports bags, travelling trunks, wallets, handbags, school bags and travel bags.

There is also evidence of MOYYI trademark activity in other jurisdictions, although ownership information is not necessarily identical across every historical filing. For example, an earlier U.S. filing from 2019 lists Shujing Li as the owner.3

This suggests that MOYYI has been used as a commercial brand internationally for several years, while its more recent trademark documentation establishes Guangzhou Shunjing Luggage Co., Ltd. as a current corporate rights holder.

MOYYI products are also sold by Vietnamese bag retailers. For example, Vietnamese retailer Balotot lists multiple MOYYI models, including the MY3582 crossbody bag and MY1731 women’s backpack.7

The presence of individually numbered models such as MY3582 and MY1731 suggests that MOYYI operates with a relatively extensive product-development/model system rather than selling only generic bags under a single name.

The strongest current public corporate link is:

Guangzhou Shunjing Luggage Co., Ltd.

The company is listed as the registered owner of the contemporary Canadian MOYYI trademark and is associated with an address in Huadu District, Guangzhou, Guangdong Province, China.

Huadu—particularly the Shiling area—is well known as an important Chinese luggage and leather-goods manufacturing cluster. The broader Guangzhou luggage ecosystem is therefore consistent with MOYYI’s product category and corporate location.

However, publicly available evidence does not establish that every MOYYI product is manufactured in a single factory. As with many Chinese luggage brands, design, brand ownership, sourcing, manufacturing and retail distribution can involve different companies.

The brand is generally written:

MOYYI

Chinese-language sources associate it with 墨一.

The English brand name is distinctive, but there is no sufficiently authoritative public source establishing an official expansion or meaning for the individual letters in “MOYYI.” Therefore, claims that the name is an acronym or has a particular English-language meaning should be treated cautiously.

Based on its public retail footprint, MOYYI appears to follow a predominantly e-commerce-oriented model, with products distributed through online marketplaces and specialist luggage retailers.

The existence of an official-looking store and historical references to online flagship stores supports this interpretation.

Rather than relying solely on a large network of traditional luxury boutiques, the brand appears to reach customers through:

1. Online marketplaces

2. Regional e-commerce stores

3. Luggage/bag retailers

4. Cross-border e-commerce

5. International trademark registrations

This model allows a relatively broad product assortment to reach multiple Asian markets.

MOYYI’s products appear to target several overlapping customer groups:

• Students — school and university backpacks

• Office workers — laptop and commuter bags

• Travelers — travel backpacks and luggage

• Photographers — camera bags

• Outdoor users — hiking and sports bags

• Young urban consumers — fashionable crossbody and shoulder bags

• Everyday commuters — compact messenger and sling bags

This relatively broad target audience is one reason MOYYI’s catalog contains both fashion-oriented bags and highly functional travel equipment.

There is an important caveat when researching MOYYI: MOYYI should not automatically be assumed to be the same company as every other business or trademark using a similar name.

There are multiple MOYYI trademark records internationally with different historical owners. For example, the 2019 U.S. filing lists Shujing Li, while the more recent Canadian registration identifies Guangzhou Shunjing Luggage Co., Ltd.

Consequently, a proper corporate history should distinguish between:

• the MOYYI brand name,

• historical trademark owners,

• current trademark ownership,

• distributors and retailers,

• and companies using similar names.

MOYYI is a Guangzhou-associated Chinese bag and luggage brand focused on fashionable, functional everyday carrying products. Its catalog spans backpacks, laptop bags, crossbody bags, messenger bags, camera bags, travel bags, wallets and other luggage accessories. Chinese brand sources characterize it as a youthful fashion-bag brand, while current international trademark documentation identifies Guangzhou Shunjing Luggage Co., Ltd. as a contemporary owner of the MOYYI trademark.

The brand appears to have developed primarily around the urban lifestyle and functional-bag market, rather than luxury fashion or specialist expedition equipment. Its products emphasize capacity, organization, portability and contemporary styling, with many models aimed at laptops, cameras, travel and everyday commuting.

MOYYI also has evidence of international commercialization, including trademark registrations and e-commerce activity in markets such as Thailand and Vietnam.

In one sentence

MOYYI (墨一) is a Guangzhou-based Chinese lifestyle luggage brand specializing in youthful, urban and functional bags—particularly backpacks, crossbody bags, laptop bags, travel bags and camera bags—with an increasingly visible international e-commerce presence.

What is not firmly established

A few pieces of information frequently expected in a Wikipedia-style company profile cannot currently be confirmed from strong primary sources:

• Exact founding year

• Founder/founding team

• Original headquarters and subsequent corporate history

• Official annual revenue

• Number of employees

• Global sales figures

• Exact factory locations

• Definitive corporate relationship between every historical MOYYI trademark and the present-day company

• An official explanation of what the name MOYYI means

So a rigorous encyclopedia-style article should not invent those details. The strongest documented facts currently concern the brand’s product category, Guangzhou connection, trademark activity and e-commerce presence.

1. Canadian Trademarks Details: MOYYI — 2318335 — Canadian Trademarks Database – Intellectual property and copyright…
2. MOYYI
3. Shujing Li Trademarks Page 1 :: Justia Trademarks
4. January 7, 2019 Leather goods Trademarks :: Trademark Resources :: Justia Trademarks
5. Túi đeo chéo thời trang Moyyi MY3582 – BALOTOT.COM
6. MOYYI品牌」MOYYI是哪个国家的品牌-什么档次，怎么样-排行榜123网
7. Balo nữ thời trang Moyyi MY1731 – BALOTOT.COM
8. TÚi Đeo Chéo Nam Vài Dù Thời Trang MOYYI MY2031 – Balo Hà Nội
9. Balo du lịch – laptop thời trang đa năng MOYYI MY0208 – Balo Hà Nội
10. MOYYI New Fashion Men’s Backpack School Bag Men’s travel Bags Large Capacity Travel Waterproof 14 15.6 inch Laptop…
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