Musion is a British technology company specializing in 3D holographic projection, holographic telepresence, and immersive visual experiences. The brand is best known for popularizing the modern “Pepper’s Ghost” illusion through its patented Musion Eyeliner™ technology, enabling life-sized, seemingly three-dimensional performances and presentations without requiring viewers to wear special glasses. [1]

The company has delivered holographic experiences for concerts, corporate events, product launches, education, museums, political campaigns, and live broadcasts. Musion gained worldwide recognition through several high-profile projects, including the holographic performance of rapper Tupac Shakur at the 2012 Coachella Festival. [1]

• Company: Musion
• Industry: Holographic projection and immersive technology
• Founded: 2002 (company incorporation)
• Headquarters: London, United Kingdom
• Specialization: 3D holographic projection, holographic telepresence, virtual presentations, live event technology
• Core Technology: Musion Eyeliner™ holographic projection system
• Website: musion.com [1]

The origins of Musion date back to the work of German inventor Uwe Maass, who began developing advanced 3D projection technologies during the early 1990s. His research eventually led to the creation of the Musion Eyeliner™ projection system, which adapted the classic Pepper’s Ghost illusion into a large-scale commercial solution suitable for concerts, conferences, television, and exhibitions. [2]

Musion Systems Ltd. was incorporated in 2002, after which the company filed numerous international patents covering its holographic projection technologies. The company’s breakthrough came in 2005, when Madonna and the virtual band Gorillaz appeared together at the Grammy Awards using Musion’s projection system, introducing the technology to a global audience. [2]

Musion Eyeliner™

The company’s flagship technology is the Musion Eyeliner™, a modern implementation of the Pepper’s Ghost optical illusion.

Rather than producing a true volumetric hologram, the system projects high-definition video onto a specially engineered transparent foil positioned at an angle. To the audience, the projected subject appears as a floating, life-sized three-dimensional figure on stage.

The system is widely used because it:
– Creates realistic life-sized virtual performers
– Requires no VR headset or 3D glasses
– Supports live or pre-recorded performances
– Integrates with theatrical lighting and stage effects
– Scales from small venues to stadium-sized productions [1]

Musion also developed TelePresence, a holographic communication platform that enables speakers to appear live in multiple remote locations simultaneously.

Applications include:
– Corporate conferences
– Product launches
– Executive presentations
– Educational lectures
– Government communication
– Political campaigns

The system streams high-quality video to create the illusion that the presenter is physically standing on stage at each remote venue. [1]

Musion provides a range of services, including:
– Holographic stage performances
– Corporate presentations
– Virtual keynote speakers
– Product launches
– Museum installations
– Educational demonstrations
– Live television effects
– Digital human experiences
– Creative content production
– Holographic telepresence systems [1]

Tupac Shakur – Coachella (2012)

Perhaps Musion’s most famous project was the digital recreation of rapper Tupac Shakur at the 2012 Coachella Valley Music and Arts Festival.

The virtual performance attracted worldwide media attention and demonstrated the potential of holographic entertainment, leading many people to associate Musion with “hologram concerts.” [2]

Madonna and Gorillaz (2005 Grammy Awards)

One of Musion’s earliest high-profile productions featured Madonna performing alongside the virtual animated band Gorillaz at the Grammy Awards, showcasing the commercial potential of the technology. [2]

Narendra Modi Election Campaign (2014)

During India’s 2014 general election campaign, Musion’s TelePresence technology enabled Narendra Modi to address audiences simultaneously across numerous locations through holographic projection, significantly expanding the reach of campaign events. [1]

Over the years, Musion has worked with organizations and brands across entertainment, technology, retail, education, and government. According to the company, clients and collaborators have included:
– Sony
– Toyota
– BBC
– Disney
– Universal Studios
– Aston Martin
– Christian Louboutin
– Medtronic

The technology has also been used by celebrities, political leaders, museums, and multinational corporations for immersive presentations and marketing campaigns. [1]

Musion’s solutions are used in:
– Entertainment
– Live concerts
– Corporate events
– Education
– Museums
– Retail
– Television production
– Marketing
– Politics
– Trade shows
– Product launches [1]

Musion played a significant role in bringing holographic projection into mainstream entertainment and business. Although its technology is based on advanced projection rather than true laser-generated holography, it has become one of the most recognizable commercial systems for creating convincing three-dimensional visual illusions on stage.

The company’s work influenced the adoption of holographic presentations worldwide and helped establish virtual performances as a viable medium for concerts, conferences, and public events. [2]

• Pepper’s Ghost illusion
• Holographic projection
• Telepresence
• Mixed reality
• Digital human technology

1. Hologram technology | 3D holographic projection technology by Musion
2. Musion Celebrates 10 Years of Creating Magical Experiences