The Philippine Intellectual Property Office records an ORAZZA trademark application filed by Chantal Venezuela on 30 October 2019, covering watches under Class 14 [2].

Founding

ORAZZA was established in late 2019 by Cebu-born entrepreneur Chantal Venezuela. Venezuela’s entry into the watch business was influenced by her family and personal connections to the industry. Her father was involved in supplying watch dials, while a family friend in Hong Kong was already involved in watchmaking. These connections provided her with early exposure to the watch industry and its manufacturing ecosystem [1].

The idea behind ORAZZA was to address a gap Venezuela perceived in the Philippine market: consumers wanted watches with the appearance and quality associated with more established luxury brands but without the corresponding price levels.

The brand therefore adopted an accessible-luxury model, emphasizing premium materials, clean design and reliable movements while keeping retail prices comparatively attainable [1].

The company’s Philippine trademark filing in October 2019 provides an official documentary marker for the brand’s establishment period [2].

The name ORAZZA is one of the brand’s strongest connections to Cebuano culture.

Venezuela explained that the word comes from “orasa,” the Visayan word for time. The expression “Unsang orasa na?” is commonly used when asking what time it is. The brand effectively turns this everyday Cebuano expression into a distinctive watch-brand name [1].

This gives ORAZZA a somewhat unusual identity within the watch market: although its products use internationally sourced watchmaking components, its brand story is explicitly rooted in Cebu and Filipino culture.

ORAZZA describes its philosophy around three interconnected ideas:

• Timeless elegance
• Inclusivity
• Premium quality at an accessible price

Founder Chantal Venezuela has described the company’s objective as providing premium-quality timepieces suitable for everyday use without the pricing associated with established luxury watch brands [1].

This makes ORAZZA different from traditional Swiss luxury-watch houses. Rather than positioning itself around exclusivity, heritage spanning generations, complications or high horology, the brand focuses more heavily on design, wearability, affordability and lifestyle appeal.

In positioning terms, ORAZZA can therefore be understood as sitting between:

fashion watches → affordable premium watches → accessible luxury

rather than competing directly with traditional high-luxury manufacturers.

ORAZZA’s aesthetic is generally characterized by minimalist and contemporary styling.

The brand’s designs frequently use:

• Clean dial layouts
• Stainless-steel cases
• Mesh or leather straps
• Simple geometric forms
• Metallic finishes
• Classic color combinations
• Feminine and unisex proportions
• Contemporary interpretations of traditional watch shapes

An example is ORAZZA’s square watch designs. A 2021 Hong Kong Watch & Clock Fair product listing described an ORAZZA model as a modern interpretation of a square classic, featuring a metallic blue dial, stainless-steel construction, sapphire glass, Japanese movement and 3 ATM water resistance.

Another contemporary listing for an ORAZZA couple-watch set describes a blue patterned dial, stainless-steel mesh bands, Japanese quartz movement, mineral crystal and 30-meter water resistance.

The result is a design language that attempts to make ORAZZA watches appropriate for both casual everyday wear and more formal occasions.

Despite its accessible price positioning, ORAZZA has emphasized the use of recognizable watchmaking materials and movements.

The brand has stated that its minimum material standards can include:

• Stainless steel
• Sapphire crystal
• Japanese movements

Some models may also use Swiss movements [1].

However, the exact specifications vary by collection and model. Some ORAZZA products use mineral crystal rather than sapphire, for example.

This distinction is important: ORAZZA should not be described as exclusively sapphire-crystal or exclusively Swiss-made, because publicly documented models show variation in specifications.

ORAZZA’s manufacturing story is somewhat international rather than being entirely Philippine-based.

A 2021 Hong Kong Watch & Clock Fair catalogue identified ORAZZA as an in-house brand of Empire Watch Manufacturing Ltd., a Hong Kong watch manufacturer. The catalogue described ORAZZA as a brand centered on minimalist, clean-design stainless-steel watches.

This provides evidence that ORAZZA’s production ecosystem includes Hong Kong watch manufacturing, while the brand itself has a strong Philippine/Cebu identity.

Consequently, it would be more accurate to characterize ORAZZA as a Filipino-founded/Philippine brand using an international watchmaking supply chain, rather than simply calling every ORAZZA watch “Made in the Philippines.”

Watches

Watches remain the core of ORAZZA’s business.

Its collections have included designs aimed at both women and men, as well as couple-oriented sets. The brand’s catalog has historically included:

• Women’s watches
• Men’s watches
• Unisex designs
• Couple watches
• Dress watches
• Minimalist watches
• Stainless-steel watches
• Leather-strap watches
• Mesh-strap watches

ORAZZA has also produced models with different case shapes and dial treatments, allowing it to appeal to customers with different fashion preferences.

Jewelry

ORAZZA later expanded beyond watches into jewelry and accessories.

The expansion was partly intended to allow customers to coordinate jewelry with their ORAZZA timepieces—essentially creating matching “arm candy” combinations. Founder Chantal Venezuela has described diversification as important for adapting to changing consumer tastes, particularly among younger consumers [1].

Public retail listings have included ORAZZA bracelets, including products such as the Alexis Black Stone Tennis Bracelet.

This expansion gradually shifted ORAZZA’s identity from being purely a watch company toward a broader fashion-accessories brand.

Shiloh

The Shiloh collection is among the ORAZZA designs identified by the brand as particularly popular.

The rose-gold Shiloh was specifically mentioned as one of the designs that gained strong customer interest through the brand’s online and physical selling channels [1].

Its appeal reflects ORAZZA’s preference for relatively understated designs with a polished, feminine aesthetic.

Kassi

The Kassi collection is another notable ORAZZA line.

The leather version of the Kassi collection reportedly became a particular favorite at physical bazaars [1].

The collection demonstrates the brand’s use of leather alongside its more common stainless-steel and mesh constructions.

Araw

The Araw collection is particularly significant from a cultural perspective.

“Araw” is a Filipino word associated with day/sun, and ORAZZA released the Araw watch as an Independence Day special edition.

The collection incorporated traditionally sourced fabric through collaboration with weavers from Benguet and Isabela, combining the textile with the watch’s metal construction [1].

The Araw therefore represents one of ORAZZA’s clearest attempts to integrate Filipino material culture into contemporary watch design.

ORAZZA’s historical pricing has generally been positioned below traditional luxury-watch brands.

A profile of the company reported ORAZZA watches selling at approximately ₱2,000 to ₱6,000, with jewelry generally falling around or below that range depending on the piece [1].

For example, a 2026 Philippine buying guide listed an ORAZZA Slim Steel Azul Silver Couple Watch Bundle at a reference price of ₱4,599.

The precise prices naturally vary by model, collection, promotions and retailer, so these figures should be regarded as indicative rather than a fixed official price range.

Positioning

ORAZZA’s proposition can be summarized as:

Luxury-inspired design and premium materials without traditional luxury-watch pricing.

That puts it closer to accessible luxury / affordable premium than to haute horlogerie.

ORAZZA primarily appeals to consumers who want the visual language of a premium watch without spending the amount associated with major international luxury brands.

Its likely target customers include:

• Young professionals
• Fashion-conscious consumers
• Filipino millennials and Gen Z consumers
• First-time premium-watch buyers
• Customers looking for gifts
• Couples purchasing matching watches
• Consumers interested in locally rooted Filipino brands
• Customers who prioritize appearance and everyday versatility

The brand’s diversification into jewelry has also been explicitly connected to changing consumer behavior and younger generations, particularly Gen Z [1].

One of ORAZZA’s distinguishing characteristics is its attempt to combine international watchmaking with Filipino cultural identity.

The brand was founded in Cebu, and its name itself comes from the Cebuano/Visayan word orasa. Founder Chantal Venezuela was born and raised in Cebu, and she has described ORAZZA’s designs as combining modern aesthetics with elements of Cebu’s cultural heritage [1].

This identity is particularly evident in the Araw collection, which incorporated textiles associated with Filipino weaving communities [1].

As a result, ORAZZA can be viewed not merely as a Philippine retailer of watches, but as an example of a Filipino lifestyle brand using watches as a vehicle for local cultural storytelling.

ORAZZA was launched only a few months before the COVID-19 pandemic dramatically disrupted retail and consumer behavior.

For a young watch company, the timing was particularly difficult because watches are generally discretionary rather than essential purchases.

According to Venezuela, ORAZZA responded by increasing its focus on online marketing, adapting designs to changing trends and becoming more flexible in responding to customer behavior [1].

This period appears to have accelerated the company’s reliance on e-commerce and digital marketing.

ORAZZA has historically operated through a mixture of online commerce and physical events.

Its products have been available through Philippine e-commerce platforms including:

• Lazada
• Zalora
• The brand’s own online channels
• Social-media channels

The company has also participated in physical bazaars and events in Cebu and Manila, allowing customers to see and purchase the watches in person [1].

ORAZZA was also listed as a Philippine exhibitor at the Singapore International Jewellery Expo, demonstrating activity beyond its domestic retail market.

ORAZZA’s development can broadly be divided into several phases:

2019 — Establishment

ORAZZA is founded in Cebu by Chantal Venezuela, with watches as its primary product category. The Philippine trademark application is filed in October 2019 [2].

2020–2021 — Survival and expansion

The company navigates the COVID-19 pandemic by emphasizing digital marketing and adapting its product and marketing strategies. ORAZZA also appears in international watch-industry material, including the Hong Kong Watch & Clock Fair.

2021 onward — Broader lifestyle positioning

The brand develops beyond watches, adding jewelry and coordinated accessories while continuing to emphasize accessible luxury and contemporary design [1].

2022 onward — International industry exposure

ORAZZA appears among exhibitors at international jewelry/watch events, including the Singapore International Jewellery Expo.

2026 — Established Philippine niche brand

Recent Philippine lifestyle coverage continues to describe ORAZZA as a Cebu-based brand focused on everyday luxury, watches and accessories [1].

If ORAZZA were summarized in a traditional brand-positioning framework, it would look roughly like this:

ORAZZA’s strongest differentiator isn’t necessarily the technical complexity of its watches. Instead, its differentiation comes from the combination of price, design and cultural identity.

A traditional luxury watchmaker might compete on:

heritage + craftsmanship + exclusivity + mechanical complexity

A fashion-watch company might compete on:

trend + branding + affordability

ORAZZA occupies an interesting middle position:

premium appearance + everyday functionality + accessible pricing + Filipino identity

That is arguably the central idea behind the brand.

It is important not to confuse ORAZZA’s use of the word “luxury” in its marketing positioning with traditional Swiss haute horlogerie.

ORAZZA does not appear to compete directly with brands such as Rolex, Patek Philippe or Audemars Piguet. Its products are dramatically more affordable, and its business model is centered on fashion, accessibility and everyday use.

The more appropriate comparison set would be affordable-premium and fashion-oriented watch brands, particularly brands targeting consumers who want a polished aesthetic without entering the high-end luxury price bracket.

The Philippine Intellectual Property Office’s records are particularly useful because they provide official documentation of the brand.

A Philippine trademark publication records:

Mark: ORAZZA
Application: 4/2019/00018993
Filing date: 30 October 2019
Applicant: Chantal Venezuela
Class: 14
Goods/services: Watches
Applicant location: Cebu City, Cebu, Philippines [2]

Separately, Hong Kong intellectual-property records list ORAZZA under Class 14 in connection with Empire Watch Manufacturing Limited, while Hong Kong Watch & Clock Fair materials identify ORAZZA as an in-house brand of that company.

This suggests that the brand has had different corporate/IP relationships across markets, so it would be premature to describe ORAZZA as a conventional standalone Philippine watch manufacturer.

ORAZZA is best understood as a Cebu-founded Philippine accessible-luxury watch and accessories brand.

Its story is distinctive because it combines three layers:

1. Filipino entrepreneurship
Founded by Cebuano entrepreneur Chantal Venezuela.

2. International watchmaking
The brand’s watches utilize international manufacturing and components, including Japanese movements and manufacturing connections in Hong Kong.

3. Local cultural storytelling
Its name comes from the Cebuano/Visayan word for time, while collections such as Araw incorporate Filipino cultural elements [1].

In short, ORAZZA’s core proposition is “everyday luxury with Filipino roots.” It seeks to make a sophisticated-looking watch accessible to a much broader audience than traditional luxury watchmakers, while increasingly using jewelry, local design references and lifestyle positioning to build a broader brand around the concept of time.

1. What Makes Orazza Watches the Perfect Everyday Luxury? | Keeta
2. Intellectual Property Center, 28 Upper McKinley Rd.