Penshoppe was established in Cebu, Philippines, in 1986 by entrepreneur Bernie Liu. The brand initially focused on providing stylish and affordable casual clothing for young Filipinos, particularly in the Visayas and Mindanao regions. Due to its growing popularity, Penshoppe expanded to Metro Manila in 1991, opening its first boutique at SM City North EDSA. This expansion marked the beginning of its nationwide growth. [1]

As consumer demand increased, Penshoppe broadened its product range beyond T-shirts to include jeans, jackets, dresses, activewear, footwear, accessories, underwear, fragrances, and personal care items. The brand also embraced franchising and international expansion, opening stores in countries such as the United Arab Emirates, Indonesia, Vietnam, Cambodia, Thailand, and Bahrain, among others. [2]

Penshoppe is owned by Golden ABC, Inc. (GABC), a Philippine fashion company headquartered in Quezon City. Founded in 1986, Golden ABC has grown into a major fashion retailer with more than 1,000 retail locations across various channels. Besides Penshoppe, the company manages several other fashion brands, including:

• OXGN

• Regatta

• Memo

• ForMe

• BOCU

Golden ABC’s mission is to build globally competitive fashion brands while making stylish, high-quality apparel accessible to a broad market. [3]

Penshoppe offers a wide variety of lifestyle and fashion products for men and women, including:

• Casual wear

• Denim collections

• Jackets and outerwear

• Dresses and skirts

• Activewear

• Footwear

• Bags and accessories

• Underwear

• Fragrances

• Beauty and personal care products

The brand emphasizes fashionable designs inspired by international trends while maintaining affordable prices for everyday consumers. [4]

Penshoppe positions itself as an everyday fashion brand that encourages self-expression through accessible, modern clothing. Its marketing focuses primarily on teenagers, young adults, and young professionals seeking contemporary styles at reasonable prices.

The brand is recognized for combining global fashion influences with local preferences, making it one of the leading casual wear retailers in the Philippines. [3]

Penshoppe has built a strong brand image through high-profile advertising campaigns featuring both international and Filipino celebrities. Over the years, its ambassadors have included:

• Kendall Jenner

• Cara Delevingne

• Gigi Hadid

• Zac Efron

• Liam Hemsworth

• Mario Maurer

• Sandara Park

• Kaia Gerber

• BINI (current ambassadors)

These endorsements have helped strengthen Penshoppe’s image as a youthful, fashion-forward brand with global appeal. [1]

Although Penshoppe remains strongest in the Philippine market, the company has expanded internationally through company-owned and franchise stores. Its products are also available through its online shopping platforms, serving customers across multiple countries. [5]

Penshoppe aims to deliver:

• Affordable fashion

• Quality craftsmanship

• Trend-driven collections

• Comfortable everyday wear

• Inclusive styles for diverse lifestyles

The brand continuously updates its collections to reflect changing fashion trends while maintaining accessibility for mainstream consumers. [3]

• 1986 – Penshoppe founded in Cebu, Philippines.

• 1991 – Opened its first Metro Manila store at SM City North EDSA.

• 2000s – Expanded through franchising and international markets.

• 2010s – Collaborated with globally recognized models and actors in marketing campaigns.

• 2020s – Continued strengthening its e-commerce business and introduced newer lifestyle and beauty product lines while maintaining a strong retail presence. [2]

Today, Penshoppe is regarded as one of the Philippines’ leading casual fashion brands. Backed by Golden ABC, it operates an extensive retail network and continues to evolve through digital commerce, international expansion, and collaborations with popular celebrities and influencers. Its combination of affordability, contemporary style, and strong brand recognition has made it a longstanding name in Philippine fashion. [3]

1. Penshoppe

2. Penshoppe Franchise Success Story | Francorp Philippines

3. ABOUT US — GOLDEN ABC INC.

4. Penshoppe Online Store | On Trend Shopping at Your Convenience – PENSHOPPE

5. Penshoppe | Philippine Franchise