About Organic Baby Wipes
Organic Baby Wipes is a Philippine baby care brand that specializes in biodegradable, plant-based wet wipes designed for infants and young children. The brand markets itself as the first organic baby wipes brand in the Philippine market, focusing on gentle formulations made without harsh chemicals while emphasizing environmental sustainability. Its products are widely available through baby specialty retailers, department stores, and online marketplaces in the Philippines [1].
History
Organic Baby Wipes was founded in 2012 by a Filipino couple who were searching for safer baby wipes for their own child. According to the company’s origin story, they were dissatisfied with the ingredients commonly found in conventional baby wipes. Drawing on their background in chemistry, they developed a formula intended to be gentler on babies’ sensitive skin while reducing environmental impact.
The brand later introduced biodegradable wipes made from plant-based materials and expanded distribution through major Philippine baby retailers [2].
Products
The company’s primary product line consists of baby wet wipes available in various pack sizes, including:
- 20-sheet travel packs
- 80-sheet regular packs
- Multi-pack bundles
The wipes are formulated with:
- Organic aloe vera
- Plant-based biodegradable wipe material
- Alcohol-free formula
- Paraben-free formula
- Chlorine-free formulation
- No harsh chemicals
The wipes are intended for diaper changes, hand and face cleaning, and general baby hygiene [1].
Ingredients and Formulation
Organic Baby Wipes highlights ingredients selected for sensitive skin, particularly organic aloe vera, which is commonly used in skincare products for its moisturizing and soothing properties. The company states that its wipes are:
- Free from alcohol
- Free from parabens
- Free from chlorine
- Manufactured using plant-based fibers that are biodegradable
The brand positions these features as suitable for newborns and babies with delicate skin [1].
Sustainability
Environmental responsibility is a central aspect of the brand’s marketing. Organic Baby Wipes states that its wipes are made from 100% biodegradable plant-based materials, offering an alternative to many conventional synthetic-fiber baby wipes.
This focus aligns with growing consumer demand for disposable baby products that reduce long-term plastic waste [1].
Availability
Organic Baby Wipes products are sold throughout the Philippines via:
- Baby specialty stores
- Department store baby sections
- Online retailers
- E-commerce platforms
Retailers carrying the brand include Baby Company, Edamama, and Tots & Moms, among others [1].
Brand Positioning
Organic Baby Wipes markets itself around several key values:
- Gentle care for babies’ sensitive skin
- Organic-inspired ingredients
- Chemical-free formulation
- Environmentally conscious manufacturing
- Everyday convenience for parents
Its slogan and promotional materials emphasize that the brand was “born out of a mother’s love,” reflecting its family-oriented origin story [1].
Target Market
The brand primarily targets:
- Parents of newborns and infants
- Families seeking gentler baby care products
- Consumers interested in biodegradable household products
- Parents looking for wipes free from alcohol, parabens, and chlorine
Recognition
Organic Baby Wipes is promoted as the first organic baby wipes brand introduced in the Philippine market. While this is a marketing claim made by the company and its retailers, it has been repeated across multiple retail listings and media coverage [1][2].
See Also
- Baby wipes
- Infant skin care
- Biodegradable consumer products
- Sustainable personal care products
