About Prifood
Prifood is a Philippine food manufacturing company best known for producing a wide range of snack foods, bakery products, confectionery, and beverages. Established in 1990, the company has grown into one of the country’s major snack food manufacturers, supplying products to supermarkets, convenience stores, wholesalers, and export markets. Prifood is headquartered in Mandaue City, Cebu, with multiple manufacturing facilities across the Philippines. Its corporate slogan is “A Taste for Life.” [1]
History
Prifood Corporation was founded in 1990 with the goal of manufacturing affordable, high-quality snack foods for Filipino consumers. The company’s first production facility was established in Mandaue City, Cebu, where it initially focused on corn chips.
As demand increased, Prifood expanded both geographically and across product categories:
- 1990 – Company established.
- 1991 – First manufacturing plant began operations in Mandaue City, Cebu.
- 2005 – Opened a second manufacturing facility in Calamba City, Laguna to serve Luzon.
- 2012 – Expanded into bakery products with its first cookie production line.
- 2017 – Opened a manufacturing plant in Davao City for Mindanao.
- 2017 – Added another production facility in Tingub, Mandaue City, Cebu to strengthen Visayas operations. [1]
Business
Prifood manufactures a broad portfolio of packaged food products, including:
- Corn chips
- Extruded snacks
- Potato snacks
- Nacho chips
- Coated peanuts
- Roasted pellets
- Wafer products
- Cookies
- Brownies
- Butterscotch products
- Biscuits
- Bread snacks
- Confectionery
- Beverage products
The company emphasizes product quality, affordability, and continuous product innovation through its research and development programs. [1]
Major Brands
Prifood markets products under several flagship brands, including:
Super Crunch
Prifood’s largest snack brand, featuring corn chips, nacho chips, corn sticks, and other savory snack products in various flavors.
Super Delights
A bakery and sweet snack brand offering brownies, cookies, chocolate rolls, butterscotch products, and other baked goods.
Snackers
An institutional and food-service product line serving commercial customers and larger packaging requirements.
In addition to its flagship brands, Prifood also produces several specialty brands and product lines such as Yipyap, Tagay, Popzy, and others registered under the company. [2]
Manufacturing Facilities
Prifood operates manufacturing facilities in strategic locations throughout the Philippines:
- Mandaue City, Cebu (main production facilities)
- Calamba City, Laguna
- Davao City
These facilities enable nationwide distribution across Luzon, Visayas, and Mindanao while supporting export operations. [1]
Distribution
Prifood products are distributed through:
- Supermarkets
- Grocery stores
- Convenience stores
- Wholesale distributors
- Food-service partners
- Online marketplaces
The company also exports selected products to international markets and aims to strengthen its presence across ASEAN and other overseas regions. [1]
Vision and Mission
Vision
To become the leading food manufacturer in the Philippines while establishing a strong presence in ASEAN and international markets.
Mission
To provide high-quality, innovative, affordable, and value-for-money food and beverage products while maintaining sustainable business growth. [1]
Quality and Compliance
Prifood operates licensed food manufacturing facilities recognized by the Philippine Food and Drug Administration (FDA). The company manufactures products under food safety and quality management systems and maintains FDA registrations for numerous snack and bakery products.
Corporate Profile
| Attribute | Details |
|---|---|
| Company Name | Prifood Corporation |
| Founded | 1990 |
| Industry | Food and Beverage Manufacturing |
| Headquarters | Mandaue City, Cebu, Philippines |
| Products | Snack foods, bakery products, confectionery, beverages |
| Primary Brands | Super Crunch, Super Delights, Snackers |
| Operations | Manufacturing, distribution, exports |
| Tagline | “A Taste for Life.” |
