PROEIGHT (Korean: 프로에잇; frequently encountered online as PROEIGHT PICCASSO, PRO8, or proeightpiccasso) is a South Korean professional makeup and cosmetics brand associated with PICCASSO. It operates within the beauty company ecosystem of Sosan Pacific Co., Ltd. (주식회사 소산퍼시픽). The brand emphasises professional makeup artistry, drawing specifically on expertise from Seoul’s Cheongdam-dong beauty district, and focuses on precision-oriented eye makeup and complementary beauty tools.

The official PICCASSO website describes PROEIGHT as a professional beauty brand developed through close collaboration with working makeup artists in Cheongdam-dong, a major centre for fashion, entertainment, and celebrity styling in Seoul. This origin distinguishes it from conventional mass-market K-beauty labels by grounding its identity in professional application techniques and tool integration rather than trend-driven colour cosmetics or skincare.

PROEIGHT’s identity is intrinsically linked to PICCASSO, a Korean brand established primarily for professional makeup brushes. Rather than defining “professional” merely as the antithesis of amateur, the brand philosophy characterises a professional as an individual who possesses a distinctive approach and continually refines it. PROEIGHT is presented as a medium for achieving desired performance, translating accumulated professional experience into accessible everyday expression.

Consequently, the brand occupies a specific niche at the intersection of professional makeup artistry, Korean beauty culture, precision cosmetics, and practical daily application. Its development narrative centres on cooperation with makeup artists from the Cheongdam beauty scene, providing a foundation based on technical expertise and tool proficiency rather than celebrity endorsement alone.

A critical distinction for consumers and researchers is that PICCASSO and PROEIGHT are not unrelated entities sharing similar nomenclature. The official PICCASSO website lists PROEIGHT as one of its core brand lines, alongside PICCASSO Premium, PICCASSO Signature, PICCASSO Collezioni, Eyelash, and Cezanne.

The corporate structure can be understood as follows:

• Sosan Pacific (Parent Company)
• PICCASSO / PICCASSO Lounge (Brand Ecosystem)
• PROEIGHT (Specific Brand Line)

This hierarchical relationship explains why products frequently appear in international marketplaces under combined names such as “Korean PROEIGHT PICCASSO” or “PRO8 PICCASSO,” despite the official Korean branding being 프로에잇 / PROEIGHT. The company’s official online store categorises PROEIGHT as a distinct brand while simultaneously offering sets that pair PROEIGHT cosmetics with PICCASSO brushes.

PROEIGHT’s philosophy centres on making professional performance accessible to individual users. The brand concept follows a trajectory from professional experience to refined tools and products, culminating in individual expression. Its definition of “PRO” extends beyond technical skill to include personal satisfaction and unique artistic investigation. This positioning aligns the brand more closely with an artist’s functional toolkit than with a traditional luxury cosmetics house.

Compared to major Korean beauty conglomerates, PROEIGHT maintains a concentrated product assortment focused primarily on eye makeup.

Eye makeup

Eyeliner constitutes the brand’s most prominent category. The official store currently lists several key products:

• Stay On Gel Eyeliner
• Liquid Define Liner
• Deep Focus Pen Eyeliner
• Infinity Silver Mirror

Stay On Gel Eyeliner

The Stay On Gel Eyeliner is considered a signature item, designed for long-lasting gel application. In the domestic Korean market, it has been listed at a retail price of ₩23,000. Internationally, it is marketed through official channels such as Qoo10 under the designation [PRO8] Stay On Gel Eyeliner.

Liquid Define Liner

The Liquid Define Liner is another central product, positioned as an eyeliner designed for comfortable application without unwanted smudging. Official Korean listings have priced this item at ₩29,000.

Deep Focus Pen Eyeliner

Extending the brand’s focus beyond traditional gel and liquid formulas, the Deep Focus Pen Eyeliner offers a pen-style alternative for precision application.

Although PROEIGHT is primarily a cosmetics line, its products are deeply integrated with the PICCASSO professional tool ecosystem. The official store retails specific combinations demonstrating this synergy:

• PROEIGHT Liquid Define Liner + PICCASSO 798
• PROEIGHT Liquid Define Liner + PICCASSO 401 Mini
• PROEIGHT Liquid Define Liner + PICCASSO 300
• PROEIGHT Stay On Gel Eyeliner + PICCASSO 231

These pairings reinforce the functional relationship between the two brands: PROEIGHT provides the cosmetic performance, while PICCASSO supplies the professional instruments necessary for optimal application.

The official PICCASSO site identifies the operating company as Sosan Pacific Co., Ltd. (주식회사 소산퍼시픽), with Ahn Ik-jae (안익제) listed as CEO. The company’s registered address is located in Cheongdam-dong, Gangnam-gu, Seoul, South Korea. Trademark records confirm the association between PROEIGHT and Ahn Ik-jae, including a United States trademark filing from 2023 covering cosmetics and cosmetic preparations [1].

PROEIGHT maintains distribution channels beyond the Korean domestic market. The official PICCASSO OFFICIAL shop on Qoo10 Japan lists multiple PRO8 products, including the Stay On Gel Eyeliner, Liquid Define Eyeliner, Deep Focus Pen Eyeliner, and Infinity Silver Mirror. Additionally, third-party sellers in Taiwan and other Asian markets frequently utilise the combined name PROEIGHT PICCASSO for product listings.

Consumers researching the brand may encounter various naming forms. It is important to distinguish between official branding and marketplace conventions:

• PROEIGHT: Official English branding.
• 프로에잇: Official Korean name.
• PRO8: Shortened commercial form.
• PRO8CHEONGDAM: Name referencing the professional/Cheongdam identity.
• PROEIGHT PICCASSO: Common search and marketplace terminology.
• proeightpiccasso: Lowercase, concatenated name often used for online storefronts.

For example, Chinese marketplace listings may identify stores as “proeightpiccasso旗舰店.” Generally, “proeightpiccasso” should be understood as a marketplace naming convention or combined reference rather than the formal legal name of a separate corporation. The official brand identity remains PROEIGHT / 프로에잇.

PROEIGHT occupies a distinct segment within the broader K-beauty landscape. While many Korean brands prioritise skincare, “glass skin” aesthetics, or idol marketing, PROEIGHT emphasises the mechanics of makeup application.

Key strengths

• Professional Heritage: Collaboration with Cheongdam makeup artists provides a credible narrative rooted in industry practice.
• Tool Integration: The connection to PICCASSO allows for seamless pairing of cosmetics with professional-grade brushes.
• Specialised Identity: A focused emphasis on eye makeup and precision application distinguishes it from generalist brands.
• Technical Expertise: Products reflect specific Korean professional makeup techniques relevant to enthusiasts.
• International Availability: Official distribution via platforms like Qoo10 Japan facilitates access outside Korea.

Research considerations

Compared to major corporations like Amorepacific or LG H&H, PROEIGHT has a smaller publicly documented footprint. Information is primarily derived from official stores and marketplace listings rather than independent corporate histories. Consequently, specific claims regarding founding dates, sales figures, or global rankings should be verified against primary sources. The brand is best understood as a line within the PICCASSO/Sosan Pacific ecosystem rather than as an independent large-scale cosmetics corporation.

While the broader PICCASSO ecosystem utilises the slogan “Softness that touches me, Beauty tool only for me,” PROEIGHT’s specific positioning focuses on professional experience, individual expression, and performance. This combination creates a distinctive brand identity characterised by professional expertise, precision, and personal expression.

1. Ahn ik jae Trademarks Page 1 :: Justia Trademarks