According to its official website, Symply G was founded in 2017 in Manila, Philippines.[1] The business initially focused on hair care before expanding into skin and body care categories.

One of the brand’s early product directions was keratin-based hair care, specifically shampoos and conditioners incorporating ingredients such as argan oil. Contemporary Philippine coverage from 2017 described the brand’s Gorgeous Brazilian Series as a locally produced keratin shampoo and conditioner designed to maintain and nourish chemically treated, rebonded, or colored hair.

Over time, Symply G expanded beyond its original hair care range to include perfumed hair products, hair treatments, whitening soaps, kojic and papaya products, and body lotions. A company recruitment description characterizes Symply G as one of the pioneers of keratin-based products in the local market and notes its subsequent expansion into broader hair and skin care categories.[3]

Symply G is operated by Symply G Marketing, a Manila-based business in the Philippine beauty and personal-care sector. LinkedIn describes the company as a self-owned retail business with a reported size of 51–200 employees, while business directory information identifies Vilma Tan Sy as a principal of the business.[2]

Philippine Food and Drug Administration (FDA) records identify Symply G Marketing as a licensed cosmetic trader. An FDA record lists a cosmetic trader license issued to the company in October 2024, with an expiry date in November 2026.[4]

The company is headquartered in the Malate area of Manila, with public company information listing an address on A. Linao Street.[2]

The name Symply G is closely tied to its Filipino-oriented branding concept, “Simpleng Ganda.” Rather than presenting beauty primarily as a luxury or professional salon experience, the brand emphasizes making hair and skin care part of an accessible daily routine.

The company’s official description highlights three principal ideas:[1]

• Quality: Developing hair and skin care products using functional cosmetic ingredients.
• Affordability: Offering products at relatively accessible price points.
• Accessibility: Making products available through supermarkets, pharmacies, and online marketplaces.

Fragrance is another recurring aspect of the brand identity. Symply G markets several items as perfumed hair or skin care products, combining cosmetic treatment with a longer-lasting fragrance experience.[1]

Symply G has developed a broad portfolio of personal-care products.

Hair care

Hair care remains one of the brand’s core categories. Major products and formulations include:[1]

• Keratin Shampoo
• Keratin Conditioner
• Keratin Deep Conditioning Therapy
• Keratin Extreme Hair Treatment
• Perfumed Shampoo
• Perfumed Keratin Conditioner
• Hair care products containing argan oil
• Hair care products incorporating camellia oil, aloe vera, and collagen

The brand’s keratin products are marketed to improve the appearance and manageability of dry, damaged, frizzy, chemically treated, or otherwise difficult-to-manage hair. For example, a Symply G hair treatment product sold by Watsons Philippines describes a formulation combining keratin, argan oil, and collagen.[5] The Philippine FDA has also published a cosmetic product notification for Symply G Keratin Shampoo, listing Symply G as the brand and Symply G Marketing as the company.[4]

Skin and body care

The company’s second major area is skin and body care. Products include:[6]

• Kojic soaps
• Papaya whitening soaps
• Kojic lotions
• Papaya lotions
• Lotions incorporating SPF 20
• Perfumed body care products

The Symply G Kojic Lotion SPF20 is currently listed by retailers such as Watsons Philippines.[5]

Fragrance

Fragrance is integrated into several Symply G products rather than being restricted to a separate perfume category. The portfolio includes perfumed shampoos, conditioners, hair treatments, soaps, and lotions. The official website also lists a dedicated Perfume Line among its product categories.[1]

Symply G products are distributed through a combination of physical retail and e-commerce channels. The company states that its products are available through major online marketplaces including Shopee, TikTok Shop, and Lazada.[1]

Products are also sold through established Philippine retailers. For instance, Symply G products are listed by Watsons Philippines, while online marketplace listings show a substantial selection of hair and skin care items.[6] Company materials describe the products as being available nationwide, and Philippine media coverage has previously reported distribution through major supermarkets and Mercury Drug.

Symply G has utilized Filipino entertainment personalities as part of its marketing strategy. One notable early ambassador was Kyline Alcantara, who became associated with the brand around 2019. Contemporary reporting indicated that the company viewed her endorsement as contributing to increased sales and nationwide visibility.

More recently, Julie Anne San Jose became a Symply G ambassador and was featured in the brand’s “Confidence Club” campaign. This campaign connected the brand with themes of self-confidence and everyday hair and skin care.[7] The use of recognizable Filipino entertainers reflects Symply G’s broader positioning as a mass-market Filipino beauty brand rather than an exclusively professional or luxury cosmetics company.

Symply G occupies a segment of the Philippine beauty market centered on affordable, functional personal care. Its positioning can be summarized as professional- or salon-inspired beauty products adapted for everyday Filipino consumers at accessible prices.

Keratin, argan oil, collagen, kojic acid, papaya, and fragrance are recurring themes across the portfolio. The brand offers products in various sizes, including small sachets and larger bottles, to accommodate different budgets. Current marketplace listings show both small-format and 500-mL hair care products.[6] This combination of low-to-mid price points, sachet formats, strong fragrance, and functional beauty claims aligns with established patterns in the Philippine personal-care market.

Symply G Marketing appears in Philippine government regulatory records in connection with cosmetic products. The Philippine FDA lists Symply G Marketing as the company associated with registered and notified Symply G cosmetic products.[4]

The Intellectual Property Office of the Philippines (IPOPHL) published a trademark application for “SYMPLY G” in 2021. The application identified Vilma Sy as the applicant and covered Class 3 cosmetic goods, including lotions, face and bath soaps, shampoo, conditioner, body oil, face creams, and perfume.[8]

As reflected in the brand’s current website and retail listings, the Symply G portfolio consists of the following categories:[1]

Symply G represents the growth of locally developed Filipino beauty brands competing in the country’s highly competitive hair and skin care market. The brand’s evolution from a hair care-focused business into a broader personal-care portfolio illustrates a common strategy in Philippine beauty retail: establishing recognition through a core product category before expanding into adjacent products such as body lotions, soaps, fragrances, and skin care.

Its combination of Filipino branding, affordable pricing, fragrance-oriented products, keratin hair care, and widespread retail and e-commerce distribution has helped establish Symply G as a recognizable name in the Philippine mass-market beauty sector.[1]

1. About – Symply G
2. Symply G Marketing | LinkedIn
3. Regional Sales Manager sa Symply G Marketing — Visayas | Mga Trabaho sa LinkedIn
4. License Number Name of Establishment | LTO-3000010812951 SYMPLY G MARKETING
5. SYMPLY G, Symply G Perfume D Keratin Extreme Hair Treatment With Argan Oil & Collagen | Watsons Philippines
6. Symply G
7. Julie Anne San Jose inspires confidence from within at Symply G’s ‘Confidence Club’
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