PSPH Beauty (Blooming Blossoms 4 in 1 Illuminating Kit)

About PSPH Beauty (Blooming Blossoms 4 in 1 Illuminating Kit)

Brand Overview

PSPH Beauty is a Philippine beauty and personal-care brand established by entrepreneur Pauline Jizelle Hernandez Deyparine. Officially launched in November 2020, the company emerged from Deyparine’s prior experience as an online reseller of skincare and beauty products sourced from Asian markets. Early reports from 2021 characterized PSPH Beauty as a rapidly expanding business, noting over 50,000 customers and more than 100,000 units sold within its first nine months of operation.

A cornerstone of the brand’s early portfolio is the Blooming Blossoms 4 in 1 Illuminating Kit, a four-step facial care system designed to address cleansing, toning, moisturizing, and sun protection. Reseller listings identify the kit’s components as Bubble Swish Facial Foam, Blooming Secret Toner, Spell Voila Serum/Moisturizer, and Souffle Shield SPF 50 Sunblock.

Brand Profile

Category	Information
Brand	PSPH Beauty
Country	Philippines
Founder / CEO	Pauline Jizelle Hernandez Deyparine
Launch	November 2020
Industry	Beauty, skincare, personal care
Notable Product	Blooming Blossoms 4 in 1 Illuminating Kit
Product Category	Facial skincare
Positioning	Affordable, multi-step skincare and beauty
Target Market	Consumers seeking brightening, everyday skincare, and complete facial routines

History and Corporate Background

Prior to founding PSPH Beauty, Pauline Deyparine spent approximately seven years as an online reseller specializing in skincare and beauty products from markets such as Japan and Thailand. She subsequently transitioned from reselling to developing her own proprietary line, launching PSPH Beauty in November 2020.

The brand has since expanded beyond its initial skincare focus into broader beauty and personal-care categories. Records from the Philippine Food and Drug Administration (FDA) list PSPH BEAUTY OPC as a cosmetic business entity. A 2025 FDA record identifies the company as a cosmetic importer, exporter, and wholesaler, with a License to Operate (LTO) issued in June 2025 and valid through August 2031.

Intellectual property records further link the brand to its founder. A publication from the Intellectual Property Office of the Philippines lists the trademark PSPH BEAUTY WIZ under Deyparine’s name, covering retail and wholesale distribution services for cosmetics, beauty care, hair care, and skincare products 1.

Blooming Blossoms 4 in 1 Illuminating Kit

The Blooming Blossoms 4 in 1 Illuminating Kit is marketed as an integrated facial skincare routine rather than a standalone product. Historical listings describe it as a four-product set intended for both day and night use. The system comprises the following components:

Bubble Swish – Facial cleanser/foam
Blooming Secret – Toner
Spell Voila – Serum/moisturizer
Souffle Shield – SPF 50 sunblock

Reseller descriptions frequently cite niacinamide as a notable ingredient in the kit’s formulation.

Bubble Swish Facial Foam

Bubble Swish serves as the cleansing step, designed to remove surface impurities such as dirt, oil, and sweat. Marketing materials emphasize a lightweight and refreshing user experience, particularly targeting those with oily skin types.

Blooming Secret Toner

Blooming Secret functions as the second step in the regimen. In standard skincare practice, toners are used to provide hydration and prepare the skin for subsequent treatments, though specific effects vary by formulation and individual skin type.

Spell Voila Serum/Moisturizer

Spell Voila acts as the treatment and hydration component, bridging the gap between toning and sun protection. Promotional materials associate this product with niacinamide, an ingredient commonly used to support skin barrier function and address uneven tone. While reseller descriptions highlight niacinamide as a “star ingredient,” consumers should refer to current product packaging or official documentation for verified ingredient lists.

Souffle Shield SPF 50 Sunblock

Souffle Shield provides the sun protection step and is advertised with an SPF 50 / PA++++ rating. It distinguishes the Blooming Blossoms system from basic three-step kits by incorporating daily UV protection as an integral part of the routine.

Usage and Application

The designation “4-in-1” refers to the inclusion of four separate products in a single package rather than a multi-function formula. The intended application sequence is:

Cleanse → Tone → Serum/Moisturize → Protect

For daytime use, the full sequence is recommended:

Bubble Swish → Blooming Secret → Spell Voila → Souffle Shield

For nighttime routines, the sunscreen step is typically omitted, concluding the regimen after the serum/moisturizer application.

Market Positioning and Distribution

PSPH Beauty positions itself as an accessible local brand emphasizing comprehensive beauty systems over individual product sales. The Blooming Blossoms kit exemplifies this strategy by bundling multiple stages of a facial routine, eliminating the need for consumers to source products from different brands. Historical promotional materials have also claimed an “exclusive formulation,” distinguishing the product from generic rebranded cosmetics, although such claims represent marketing assertions rather than independent manufacturing verification.

Distribution has extended beyond the domestic Philippine market through reseller channels. Listings in Malaysia have promoted the product as a PSPH Beauty skincare kit, and Australian beauty retailers have also carried the PSPH Blooming Blossoms 4 in 1 Illuminating Kit. This indicates international reach via specialty retailers and cross-border e-commerce platforms.

Regulatory Status

It is important to distinguish between FDA registration and efficacy validation. FDA notification confirms that a business operates within the regulatory framework but does not constitute proof of advertised benefits. PSPH BEAUTY OPC appears in Philippine FDA records as a registered cosmetics business, and specific products have received notifications. For instance, the FDA database lists a White Label Advanced Hair & Scalp Tonic with notification number NN-1000011731161, issued in January 2025 and expiring in January 2027 2.

While these records confirm PSPH’s compliance with Philippine cosmetic regulations, available sources do not verify current FDA notifications for every component of the Blooming Blossoms kit. Claims of “FDA approval” should therefore be evaluated against specific, verifiable product notifications.

Reception and Marketing

PSPH Beauty’s early growth was closely tied to social media commerce and online selling. The brand’s marketing frequently employs concepts such as “illuminating” or “glowing” skin, “glass-skin” appearance, and affordable, inclusive beauty. Promotional materials present the products as suitable for various genders and age groups, though these are marketing statements rather than clinical conclusions 3 4.

The Blooming Blossoms 4 in 1 Illuminating Kit remains significant in the brand’s history as a representative of the simplified, routine-based skincare trend popularized through Philippine social commerce in the early 2020s. Rather than positioning skincare as a singular treatment, the kit promotes a holistic regimen combining cleansing, toning, treatment, and sun protection 5 6.

Note: Reliable public information regarding PSPH Beauty focuses primarily on the founder, business history, and product components. Details concerning complete formulations, manufacturing processes, audited sales figures, or independent clinical performance remain limited and should not be inferred from unverified reseller claims.

References

This profile was compiled with AI assistance and reviewed before publishing. How we use AI

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