Shawill Cosmetics traces its origins to Shawill Corporation, which appears in more recent corporate and regulatory records as Ivy Andrea Beauty Corporation. The company was founded in September 2007 by Willy Sy and Sharon Sy.5 Initially, the business focused on importing and distributing cosmetic products throughout the Philippines. Over time, Shawill expanded its portfolio to include makeup, skincare, and beauty accessories under its own brand.1

The company’s headquarters are located in Tytana Plaza Building, Binondo, Manila, serving as the center for its operations and product distribution.

According to the company, Shawill’s mission is to provide innovative, high-quality cosmetic products at affordable prices, build lasting relationships with customers and suppliers, and make beauty products accessible to a wider range of consumers. Its vision is to become a leading cosmetics company while maintaining a dynamic workplace and delivering products that meet international manufacturing standards. The company states that its manufacturing partners follow Good Manufacturing Practices (GMP) and that some raw materials are sourced from Italy.2

Shawill offers products across several beauty categories, including:

Makeup

• Lipsticks
• Lip tints
• Lip liners
• Eyeshadow palettes
• Eyeliners
• Mascaras
• Foundations
• BB creams
• Concealers
• Face powders
• Blushes
• Highlighters
• Contour palettes
• Brow products

Skincare

• Facial cleansers
• Facial mists
• Whitening serums
• Sunscreens
• Body lotions
• Facial masks
• Moisturizers3

Beauty Care & Accessories

• Makeup brushes
• Cosmetic tools
• Beauty sponges
• Other beauty accessories

Many of these products are registered with the Philippine Food and Drug Administration (FDA), reflecting compliance with local cosmetic notification requirements.

Shawill is positioned in the affordable or drugstore cosmetics segment in the Philippines. Its products are commonly found in department stores, beauty supply shops, cosmetic retailers, online marketplaces, and selected pharmacies and supermarkets. The brand primarily targets students, young professionals, and consumers looking for cost-effective beauty products.

Rather than presenting itself as a manufacturer, Shawill has historically operated as an importer and distributor working with GMP-certified manufacturing partners. The company emphasizes product safety, affordability, and compliance with Philippine cosmetic regulations through FDA notifications.

Since its launch in 2007, Shawill has remained one of the recognizable budget-friendly local cosmetic brands in the Philippine market. Although newer local beauty brands have emerged, Shawill continues to release new makeup and skincare products and maintains an online presence through its official website and social media channels. Recent FDA registrations show continued product development through 2024–2025.

Among Filipino beauty enthusiasts, Shawill is generally recognized as a long-standing affordable brand. Community discussions often mention products such as its BB creams, lip products, and eyeliners as accessible options for everyday makeup, though opinions on performance vary depending on individual preferences and skin type.4

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