About Shawill Cosmetics
Shawill Cosmetics is a Filipino beauty and personal care brand that offers affordable makeup, skincare, beauty tools, and personal care products. Established in 2007 and headquartered in Binondo, Manila, the brand has become known for providing budget-friendly cosmetics designed for Filipino consumers. Shawill markets itself as a local brand focused on combining quality, accessibility, and innovation while addressing the needs of various skin tones and tropical climates.
History
Shawill Cosmetics traces its origins to Shawill Corporation, which appears in more recent corporate and regulatory records as Ivy Andrea Beauty Corporation. The company was founded in September 2007 by Willy Sy and Sharon Sy.5 Initially, the business focused on importing and distributing cosmetic products throughout the Philippines. Over time, Shawill expanded its portfolio to include makeup, skincare, and beauty accessories under its own brand.1
The company’s headquarters are located in Tytana Plaza Building, Binondo, Manila, serving as the center for its operations and product distribution.
Brand Philosophy
According to the company, Shawill’s mission is to provide innovative, high-quality cosmetic products at affordable prices, build lasting relationships with customers and suppliers, and make beauty products accessible to a wider range of consumers. Its vision is to become a leading cosmetics company while maintaining a dynamic workplace and delivering products that meet international manufacturing standards. The company states that its manufacturing partners follow Good Manufacturing Practices (GMP) and that some raw materials are sourced from Italy.2
Product Range
Shawill offers products across several beauty categories, including:
Makeup
- Lipsticks
- Lip tints
- Lip liners
- Eyeshadow palettes
- Eyeliners
- Mascaras
- Foundations
- BB creams
- Concealers
- Face powders
- Blushes
- Highlighters
- Contour palettes
- Brow products
Skincare
- Facial cleansers
- Facial mists
- Whitening serums
- Sunscreens
- Body lotions
- Facial masks
- Moisturizers3
Beauty Care & Accessories
- Makeup brushes
- Cosmetic tools
- Beauty sponges
- Other beauty accessories
Many of these products are registered with the Philippine Food and Drug Administration (FDA), reflecting compliance with local cosmetic notification requirements.
Market Position
Shawill is positioned in the affordable or drugstore cosmetics segment in the Philippines. Its products are commonly found in department stores, beauty supply shops, cosmetic retailers, online marketplaces, and selected pharmacies and supermarkets. The brand primarily targets students, young professionals, and consumers looking for cost-effective beauty products.
Manufacturing and Quality
Rather than presenting itself as a manufacturer, Shawill has historically operated as an importer and distributor working with GMP-certified manufacturing partners. The company emphasizes product safety, affordability, and compliance with Philippine cosmetic regulations through FDA notifications.
Presence in the Philippines
Since its launch in 2007, Shawill has remained one of the recognizable budget-friendly local cosmetic brands in the Philippine market. Although newer local beauty brands have emerged, Shawill continues to release new makeup and skincare products and maintains an online presence through its official website and social media channels. Recent FDA registrations show continued product development through 2024–2025.
Reputation
Among Filipino beauty enthusiasts, Shawill is generally recognized as a long-standing affordable brand. Community discussions often mention products such as its BB creams, lip products, and eyeliners as accessible options for everyday makeup, though opinions on performance vary depending on individual preferences and skin type.4
Summary
| Attribute | Details |
|---|---|
| Brand Name | Shawill Cosmetics |
| Founded | September 2007 |
| Founders | Willy Sy and Sharon Sy |
| Headquarters | Binondo, Manila, Philippines |
| Parent/Operating Company | Ivy Andrea Beauty Corporation (formerly Shawill Corporation) |
| Industry | Cosmetics and Personal Care |
| Product Categories | Makeup, skincare, beauty tools, personal care |
| Market Position | Affordable Filipino cosmetics brand |
| Primary Market | Philippines |
| Official Website | Shawill Cosmetics |
