QUAFF was introduced as a flagship brand of PHOTOLOCK INC., which distributes digital printing machines, materials, and related equipment in the Philippines. It was developed alongside its sister brand CUYI, which focuses on printing machinery, to provide consumables that complement professional printing systems. The company’s strategy involves offering a complete printing ecosystem where printers, inks, media, and accessories are designed to work together to improve productivity and print quality.1

QUAFF offers a range of products for digital printing applications:2

• Sublimation inks
• DTF (Direct-to-Film) printing supplies
• UV printing inks
• Eco-solvent inks
• Pigment inks
• Heat transfer papers
• Sublimation papers
• PET films
• Printable vinyl
• Printing media
• Laminating materials
• Other printing consumables and accessories

These products serve various sectors, including textile and garment printing, promotional merchandise, signage and advertising, packaging, personalised gifts, and commercial and industrial printing solutions.2

According to PHOTOLOCK INC., QUAFF is built around several core principles:3

• Consistent print quality
• Reliable colour reproduction
• Compatibility with professional printing equipment
• Cost-effective production
• Durable printing materials
• Support for high-volume commercial printing operations

The brand aims to provide supplies that maximise machine performance while producing vibrant, long-lasting prints.3

QUAFF functions alongside the CUYI brand within the PHOTOLOCK product portfolio. While CUYI focuses on digital printing machines and equipment, QUAFF provides inks, papers, films, and other consumable materials. Together, the two brands are positioned as an integrated solution for businesses in the digital printing industry.4

QUAFF products are utilised across multiple sectors, including:5

• Digital printing businesses
• Textile and apparel manufacturing
• Advertising agencies
• Sign-making companies
• Packaging producers
• Photo printing laboratories
• Promotional product manufacturers
• Small and medium-sized print shops

Through the QUAFF brand, PHOTOLOCK INC. states its mission is to provide innovative, high-quality printing consumables that improve efficiency, reliability, and print output for businesses ranging from small print shops to large-scale commercial operations.6

QUAFF products are primarily distributed through PHOTOLOCK INC.’s sales channels, authorised dealers, and its official online store, serving customers in the Philippines and other markets where the company operates.

The QUAFF name has been registered as a trademark in multiple jurisdictions for various categories of printing equipment and supplies. Registrations covering printing machinery, printing paper, and related goods have been associated with companies connected to the brand’s manufacturing and distribution network.

1. QUAFF Trademark of Zhejiang Shangtu Technology CO., LTD – Registration Number 6261238 – Serial Number 90034380 :: Justia Trademarks
2. QUAFF Trademark of Zhejiang Shangtu Technology CO., LTD – Registration Number 6261237 – Serial Number 90034375 :: Justia Trademarks
3. QUAFF Trademark of Zhejiang Shangtu Technology CO., LTD – Registration Number 6261239 – Serial Number 90034381 :: Justia Trademarks
4. QUAFF Trademark Application of Fuqing Jinfei Enterprise Management Co., Ltd – Serial Number 79433686 :: Justia Trademarks
5. QUAFF Trademark Application of CUYI (HK) LIMITED – Serial Number 99013126 :: Justia Trademarks
6. QUAFF Trademark Application of CUYI (HK) LIMITED – Serial Number 98964282 :: Justia Trademarks