P Philippines Brand Wiki

About Rare Food Shop

Rare Food Shop is a Philippine online food retailer and specialty grocery brand associated with Rare Global Food Trading Corp. It is best known for offering premium and imported meats—particularly beef and steaks—alongside seafood, poultry, pork, lamb, deli products, frozen foods, pantry staples, beverages, produce, and plant-based alternatives. The brand combines the positioning of a gourmet food shop with the convenience of an online grocery and delivery service.1

Overview

Details
Brand Rare Food Shop
Industry Food retail / online grocery / specialty food
Country Philippines
Primary market Metro Manila and other Philippine markets
Parent/related company Rare Global Food Trading Corp.
Business model B2C / D2C online retail, with wholesale capabilities
Core specialties Premium meat, steaks, seafood, poultry and gourmet food
Online store rarefoodshop.com
Founded/early history The wider Rare business traces its origins to 2013; Rare Global Food Trading Corp. says it began as Rare Meat Shop in 2013 and developed into the current corporate entity in 2015.2

History

Rare Food Shop is part of a broader food-distribution business that developed around the supply of premium food products in the Philippines.

According to Rare Global Food Trading Corp.’s current corporate history, the business began as Rare Meat Shop in 2013 and subsequently developed into Rare Global Food Trading Corp. in 2015. The company initially concentrated on premium imported meat and later expanded into seafood, poultry, and a much broader range of food products.2

The company’s roots are particularly connected to the hotel and restaurant supply business. Its distribution operation eventually served restaurants, hotels, commissaries, food processors, retailers, and other food establishments, creating the supply-chain infrastructure that also supports its consumer-facing retail business.

Rare Food Shop subsequently positioned itself as the consumer-facing side of this ecosystem: instead of purchasing premium meat and specialty ingredients only through restaurants or wholesale channels, individual households could order them online and have them delivered.

This gives Rare Food Shop a distinct position in the Philippine market: it is simultaneously a specialty grocery store, premium meat retailer, and extension of a larger food-distribution operation.

Brand concept

The name Rare Food Shop is strongly associated with the brand’s original emphasis on meat and, particularly, premium steaks.

Its official description emphasizes quality meats and seafood, with steaks receiving particular attention. The company describes its objective as sourcing and delivering products that emphasize taste, tenderness, and quality while expanding beyond meat into everyday groceries and pantry products.1

In practice, the brand has evolved beyond being simply a “steak shop.” Its current online catalog resembles a full-service specialty supermarket, containing both luxury ingredients and ordinary household food products.

This creates two distinct sides to the brand:

  • Premium/gourmet: Wagyu, Angus beef, specialty seafood, caviar, gourmet cheese, deli products, and other high-end ingredients.
  • Everyday grocery: Milk, sauces, canned goods, rice and pasta, snacks, frozen vegetables, ice cream, and other staples.1

Product range

Beef

Beef is arguably the brand’s signature category. Rare Food Shop carries several tiers and origins of beef, including:

  • American Angus
  • Australian Angus
  • Australian Wagyu
  • Japanese Wagyu
  • Bolzico Beef
  • Everyday beef cuts
  • Burger patties
  • Aged beef

The assortment allows the store to serve both customers looking for an affordable everyday cut and customers specifically shopping for premium steak.1

Pork

Its pork selection includes everyday pork cuts as well as Kurobuta, giving the category both mainstream and premium options.1

Poultry

The poultry category includes:

  • Chicken
  • Turkey
  • Duck

These products complement the store’s meat and seafood offering and make it possible for customers to purchase multiple protein categories in one order.1

Lamb

Rare Food Shop also offers lamb products, expanding its selection beyond the more common beef, pork, and chicken categories.1

Seafood

Seafood is another major category, encompassing:

  • Fish
  • Shrimp
  • Shellfish
  • Octopus
  • Squid
  • Processed seafood

Historically, the company has also promoted more specialty products such as lobster, soft-shell crab, smoked salmon, and other premium seafood.1

Deli and gourmet products

The shop’s broader gourmet selection includes products such as:

  • Caviar
  • Gourmet cheese
  • Olives and antipasti
  • Deli salads
  • Sliced meats

This helps position Rare Food Shop as more than a conventional frozen-meat retailer.1

Pantry and grocery

The current catalog extends considerably into conventional grocery categories, including:

  • Baking essentials
  • Canned goods
  • Condiments
  • Sauces
  • Rice, grains, and pasta
  • Spreads
  • Snacks
  • Coffee and tea
  • Milk
  • Yogurt
  • Butter and margarine
  • Ice cream
  • Juices and other beverages1

Plant-based food

Rare Food Shop also carries meat alternatives, including brands and products associated with Beyond Meat, Harvest Gourmet, OmniPork, Quorn, Unmeat, and Veega.1

Business model

Rare Food Shop operates primarily as a consumer-facing online food retailer, while its affiliated Rare Global Food business operates heavily in B2B food distribution.

The distinction is important. Rare Global Food supplies professional customers such as hotels, restaurants, food processors, and retailers, while Rare Food Shop brings a similar product ecosystem directly to households.1

The wholesale operation also offers businesses:

  • Bulk purchasing
  • Competitive wholesale pricing
  • Customized packaging and labeling
  • Product sourcing
  • Logistics support
  • Premium meat and seafood selection1

This relationship gives the retail brand access to a broader sourcing and logistics network than a small independent online grocery might typically have.

Online retail and delivery

Rare Food Shop’s principal retail channel is its own e-commerce website. Customers can also access the brand through marketplaces and delivery platforms.

The company currently identifies Lazada, Shopee, Grab, and Pickaroo among its channels, although availability varies by product and location. Grab and Pickaroo on-demand ordering is specifically noted as available in Parañaque City.1

Its official FAQ states that there is no minimum order requirement and that orders of ₱500 or more qualify for free delivery under its stated delivery policy. It also lists GCash, cards through PayMongo, PayPal, and cash on delivery among its payment options.1

The company advertises next-day delivery, with orders received after its stated 7 p.m. cutoff being scheduled for the next delivery day.1

Geographic reach

Rare Food Shop has historically had a strong concentration in Metro Manila and nearby provinces, reflecting the location of its operations and cold-chain infrastructure.

Its current service-area information includes Metro Manila as well as portions of Batangas, Bulacan, Cavite, Laguna, and Rizal, among other areas.1

The wider Rare Global Food operation, meanwhile, describes itself as having nationwide frozen and dry distribution, including logistics reaching the Visayas and Mindanao.

Relationship with Rare Global Food

The relationship between Rare Food Shop and Rare Global Food Trading Corp. is central to understanding the brand.

Rare Global Food describes itself as an omnichannel food distributor specializing in premium imported meat and seafood. Its business encompasses beef, pork, poultry, seafood, deli products, and other food essentials, serving professional food businesses throughout the Philippines.1

Rare Food Shop essentially extends this food-sourcing capability into the consumer market.

In simplified terms:

International/local suppliers → Rare Global Food distribution & cold chain → Rare Food Shop → household consumers

while another branch of the business serves:

Suppliers → Rare Global Food → hotels/restaurants/retailers/food processors

This dual B2B/B2C structure is one of the most distinctive aspects of the brand.

Sourcing and quality positioning

The company’s positioning revolves around premium sourcing, food quality, and reliable cold-chain logistics.

Rare Global Food says it works with international and local suppliers and maintains food-safety and quality systems. Its current corporate site reports more than 13 certifications and describes a nationwide cold-chain distribution network.

The company also says that its network serves more than 18,000 food establishments and that it handles millions of kilograms of meat annually. These figures describe the broader Rare Global Food operation rather than Rare Food Shop alone, so they should not be interpreted as the retail brand’s individual customer or sales figures.

Retail positioning

Rare Food Shop occupies a niche between a traditional supermarket and a high-end specialty food store.

Its competitive proposition can be summarized as:

Premium food selection + professional food-distribution expertise + online grocery convenience.

A customer can theoretically use the same store to buy a Japanese Wagyu steak, frozen seafood, vegetables, cheese, sauces, ice cream, and everyday pantry ingredients.

This breadth differentiates it from online retailers that focus exclusively on premium meat or gourmet products.

Reputation and media presence

Rare Food Shop has appeared in Philippine lifestyle and food publications as an online source for premium meat and specialty groceries.

For example, Tatler Asia highlighted its broad beef selection—including US Angus, Japanese Wagyu, Australian Wagyu, and Bolzico Beef—and noted specialty products such as smoked salmon, foie gras, and truffles.

Esquire Philippines has also included Rare Food Shop among Philippine online specialty grocery stores, describing its assortment as covering meat, seafood, beverages, ready-to-cook foods, fruits and vegetables, and other grocery categories.

Earlier Philippine coverage similarly identified the company as a supplier of meat, seafood, and poultry that also accepts bulk orders and offers specific cuts and sizes.

Brand strengths

Several characteristics define Rare Food Shop’s market identity:

1. Strong meat specialization
The brand’s roots and reputation are particularly strong in beef and premium steaks.

2. Broad international selection
Customers can find beef and other products associated with multiple countries and culinary traditions rather than being restricted to locally produced food.

3. One-stop shopping
The assortment has expanded well beyond meat into seafood, produce, dairy, deli, pantry items, and plant-based food.

4. Connection to a professional food distributor
Its relationship with Rare Global Food gives the brand a foundation in B2B food sourcing and distribution.

5. Online convenience
The brand translates a traditionally wholesale-oriented product category into an e-commerce experience for households.

6. Premium-to-everyday range
Although its branding emphasizes premium food, the current catalog also contains relatively ordinary grocery products, allowing customers to combine specialty purchases with everyday necessities.1

Brand identity

Rare Food Shop’s identity can therefore be described as premium but practical.

It does not position itself exclusively as a luxury gourmet boutique. Instead, it uses its expertise in premium meat and seafood as the foundation for a much broader online grocery proposition.

The result is a brand aimed at consumers who want access to ingredients that may be difficult to find in ordinary supermarkets—particularly imported meats, specialty steaks, and seafood—without having to shop across multiple specialty stores.

Corporate ecosystem

The broader Rare business can be understood as having several interconnected components:

Rare Global Food Trading Corp.
The larger food-distribution organization focused on B2B customers, sourcing, logistics, cold storage, and professional food supply.

Rare Food Shop
The consumer-facing online grocery and specialty food retail brand.1

Wholesale operations
Business-oriented supply of meat and seafood, including bulk orders and customization.1

Retail/supermarket distribution
Rare products are also available through various supermarket and retail partners identified by the company, including The Marketplace, Shopwise, Landmark, Landers, and Robinsons Supermarket.1

Overall assessment

Rare Food Shop is best understood as a Philippine specialty online grocery brand built on the foundations of a larger premium food-distribution company. Its historical identity is strongly tied to imported meat and steak, but the modern store has evolved into a broad grocery platform covering beef, pork, lamb, poultry, seafood, deli, dairy, produce, pantry goods, beverages, frozen food, and plant-based alternatives.1

Its key differentiator is the combination of restaurant-grade sourcing and food-distribution expertise with direct-to-consumer e-commerce. Rather than competing solely as a luxury butcher, Rare Food Shop has gradually developed into a one-stop destination for Filipino consumers seeking both premium ingredients and everyday groceries.

In that sense, the brand sits at the intersection of premium butcher shop, gourmet grocery, online supermarket, and food distributor—with Rare Global Food Trading Corp. providing the larger business and supply-chain foundation behind it.

References

This profile was compiled with AI assistance and reviewed before publishing. How we use AI

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