[2]

The brand began after its founder struggled to find diapers that balanced performance, affordability, and skin safety for her child, who had sensitive, eczema-prone skin. After testing hundreds of diaper designs, Rascal + Friends launched with a focus on premium materials without premium pricing.

As the brand expanded internationally, many consumers naturally referred to it simply as “Rascals.” To reflect this broader identity, the company rebranded in May 2024, officially adopting the shorter name while confirming that the products themselves remained unchanged. [3]

Rascals’ product lineup includes:

• Premium Tape Diapers

• Premium Diaper Pants

• CoComelon Premium Diaper Pants

• Premium Sensitive Wipes

• 99% Water Premium Wipes

The company’s diapers are marketed with features including:

• Up to 12 hours of leak protection

• Hydrolock Core™ absorbent technology

• Fast-Dry Layer

• Triple leak guards

• Stretchy high-back waistband

• AirSpun™ soft materials

• Wetness indicator

• Dermatologically tested

• Hypoallergenic materials

• 0% lotions, latex, or added fragrance

These features are intended to reduce leaks while remaining gentle on sensitive skin. [4]

Rascals positions itself around the slogan:

“When life gets real, get Rascals.”

The company emphasizes creating products that make parenting easier by combining premium-quality performance with pricing intended to be accessible to more families. According to the brand, its focus is on:

• Comfort

• Leak protection

• Skin safety

• Practical everyday value

[5]

Rascals is officially available in the Philippines through:

• Lazada

• Robinsons Supermarket

• Shopwise

• Baby Company

• The Marketplace

• Other participating retailers

The Philippine product range includes diapers, diaper pants, and wipes. [6]

Rascals markets itself as an award-winning baby care brand and states that it has received numerous parenting and baby product awards internationally. The company also reports hundreds of thousands of five-star reviews across its global product range, though those figures include reviews from multiple markets and platforms. [7]

Among online parenting communities, especially in the Philippines, many parents describe Rascals as particularly effective for overnight use because of its absorbency and leak protection. At the same time, experiences vary by child: while many users report no leaks or skin irritation, some parents report that the brand did not suit their baby’s skin or fit, highlighting that diaper performance can differ between children. [8]

Rascals competes in the premium diaper segment against brands such as Pampers, Huggies, Millie Moon, and others. Its primary differentiator is offering premium-style features while aiming to keep prices more accessible than many traditional premium diaper brands. [9]

Rascals is a New Zealand-born baby care brand that has grown into an international presence since its launch in 2016. Originally known as Rascal + Friends, it rebranded to Rascals in 2024 while maintaining the same core products. The brand focuses on diapers and wipes designed for leak protection, sensitive skin, and affordability, and it is widely available in the Philippines through Lazada and major retail chains. [10]

1. Brand Refresh | Rascals

2. About Us | Rascals

3. Premium Tape Diapers | Rascals

4. Rascals Premium Tape Diapers, Diaper Pants and Wipes

5. Rascals

6. Mommies, anong diaper gamit ni baby niyo? And why that brand? Curious lang ako what works best for others 🙂

7. May gumagamit din ba ng Budget at Premium Diaper Combo?

8. Rascals diapers?

9. Award-Winning Tape Diapers, Diaper Pants & Wipes | Rascals

10. Premium Diapers | Rascals