About Raw Bites
Raw Bites is a Philippine health and wellness brand specializing in wholesome snacks, natural pantry staples, and better-for-you grocery products. Founded in 2017, the company aims to make healthy eating more accessible to Filipinos by curating high-quality local and imported food products. Rather than manufacturing all of its own products, Raw Bites primarily operates as a healthy food retailer, distributor, and e-commerce platform, offering a wide range of nutritious snacks and wellness essentials.1
History
Raw Bites was established by longtime friends Gail Go and Jane Dee, who left their corporate careers in 2017 to pursue their passion for healthy living. Inspired by their travels abroad, they discovered that nutritious snacks could be both delicious and convenient. Recognizing the limited availability of such products in the Philippines, they launched Raw Bites to bridge the gap between healthy eating and everyday convenience.2
The business initially gained attention through curated healthy snack subscription boxes, allowing customers to discover new wellness products each month. As consumer demand evolved, Raw Bites transitioned into a full-scale online healthy grocery store, expanding its catalog to hundreds of products from numerous local and international brands.3
Business Model
Raw Bites functions as a health-focused e-commerce retailer and distributor. The company sources products from carefully selected suppliers and offers them through:
- Its official online store
- Major Philippine e-commerce marketplaces
- Modern retail stores
- Community retailers and stockists across the country
In addition to selling directly to consumers, Raw Bites serves as the exclusive distributor for several wellness food brands in the Philippine market.4
Products
Raw Bites offers a diverse selection of health-conscious food products, including:
- Nuts, seeds, and dried fruits
- Granola and breakfast cereals
- Superfoods
- Grains and gluten-free flour alternatives
- Nut butters
- Honey and fruit jams
- Herbs, spices, and seasonings
- Coffee and tea
- Plant-based foods
- Baking ingredients
- Healthy beverages
- Protein and wellness supplements
The company regularly introduces new products from both local artisans and international health food brands.5
Philosophy
Raw Bites promotes a holistic approach to wellness centered on three key pillars:
- Nutrition – encouraging balanced, wholesome eating through minimally processed foods.
- Lifestyle – supporting healthy daily habits such as exercise, mindfulness, and work-life balance.
- Wellness – fostering community engagement and long-term healthy living rather than quick-fix diets.
The company emphasizes that its products are intended to support healthier food choices and does not claim to provide medical treatments or guaranteed weight loss.6
Distribution
Raw Bites distributes its products through multiple channels, including:
- Its official e-commerce website
- Marketplace platforms such as Lazada and Shopee
- Modern supermarkets and retail partners
- Community grocery stores and specialty health food shops
The company also offers nationwide delivery across the Philippines.7
Headquarters
Raw Bites operates from Quezon City, Metro Manila, Philippines, under Heather & Gail Corp.8
Mission
The company’s mission is to make healthy eating more convenient, enjoyable, and accessible for Filipinos by providing carefully selected, high-quality food products that support healthier lifestyles without compromising on taste or convenience.9
Overview
Since its founding, Raw Bites has evolved from a niche subscription snack service into one of the Philippines’ established online healthy grocery platforms. By combining curated product selection with educational wellness content, the brand positions itself as both a retailer and a promoter of holistic, sustainable living.10
