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About Rebisco

Overview

Rebisco (short for Republic Biscuit Corporation) is a privately owned Philippine multinational food company specializing in biscuits, crackers, cookies, wafers, cakes, confectionery, snack foods, and other packaged food products. The company is headquartered in Ortigas Center, Pasig City, Metro Manila. [1]

  • Trade name: Rebisco

  • Legal name: Rebisco Group of Companies (formerly Republic Biscuit Corporation)

  • Founded: August 15, 1963

  • Founder: Jacinto L. Ng Sr.

  • Headquarters: Pasig City, Metro Manila, Philippines

  • Industry: Food manufacturing

  • Products: Biscuits, crackers, cookies, wafers, cakes, breads, candies, chocolates, chips, nuts, beverages, baking products, and other snack foods

  • Area served: Philippines and international markets

  • Ownership: Privately held

  • Website: Rebisco Official Website [1]

History

Rebisco traces its origins to England Biscuit Factory, established on August 15, 1963 by Jacinto L. Ng Sr. in a small rented bakery in San Juan, Metro Manila. The business started with only 15 employees, a single rotary oven, and one delivery truck.

The company’s first products were:

  • Krema – cream-filled crackers

  • Sodatine – plain crackers

These affordable snacks quickly gained popularity among Filipino consumers. As demand increased, the company relocated production to a larger manufacturing facility in Novaliches, Quezon City. [2]

In 1972, England Biscuit Factory was officially renamed Republic Biscuit Corporation (Rebisco), giving rise to the brand name still recognized today.

During the following decades, Rebisco expanded its manufacturing capabilities and diversified beyond biscuits into numerous snack categories. The original Krema product was relaunched in 1983 as the Rebisco Cream Sandwich, which became one of the company’s flagship products. [1]

Growth and Expansion

Beginning in the late 1980s, Rebisco established several subsidiaries to enter new food categories, including baked goods, confectionery, snacks, beverages, and food ingredients.

Major subsidiaries include:

  • Suncrest Foods Inc.

  • Multirich Foods Corporation

  • SPI Corporation

  • Agripacific Corporation

  • SFI Multimix Corporation

  • SFI Fresh Bakers Corporation

  • RBC Best Baker Foods Inc.

  • Rebisco Vietnam Ltd.

  • Omnipack Industrial Corporation

The company also created the Rebisco Foundation Inc. in 2009, supporting education, community development, hunger relief, sports, and disaster response across the Philippines. [1]

Products

Rebisco manufactures a broad range of food products, including:

  • Biscuits

  • Crackers

  • Cookies

  • Wafers

  • Cakes

  • Sandwich biscuits

  • Bread products

  • Donuts

  • Candies

  • Chocolate snacks

  • Potato and corn chips

  • Nuts and seeds

  • Jelly products

  • Ice cream

  • Energy drinks

  • Beverages

  • Cooking oils

  • Flour

  • Baking mixes

Some of its best-known brands include:

  • Rebisco Crackers

  • Rebisco Cream Sandwich

  • Hansel Premium Sandwich

  • Choco Mucho

  • Bravo

  • Frootees

  • Hi-Ho

  • Superstix

  • Combi

  • Doowee Donut

  • Extreme

  • Curly Tops (through affiliated businesses)

Many of these brands have become household names in the Philippines and are exported internationally. [1]

International Presence

Although Rebisco remains strongly associated with the Philippine market, the company has expanded globally through its International Business Group (IBG). Today, Rebisco products are distributed in Asia, North America, Europe, the Middle East, and Oceania, serving Filipino communities overseas as well as local consumers in international markets. [2]

Manufacturing

Rebisco operates multiple manufacturing facilities in the Philippines that produce millions of snack products annually. The company invests in modern production technology and quality assurance systems to maintain food safety and product consistency. Over the decades, it has evolved from a single bakery into one of the country’s largest snack food manufacturers. [2]

Corporate Social Responsibility

Through the Rebisco Foundation Inc., the company supports initiatives such as:

  • Scholarship programs

  • Classroom construction and renovation

  • Educational assistance

  • Community development

  • Disaster relief

  • Hunger alleviation

  • Youth and sports programs

Rebisco has also partnered with the Philippine Department of Education on projects supporting students and schools, particularly during the COVID-19 pandemic. [2]

Brand Identity

Rebisco is widely recognized in the Philippines for producing affordable, family-oriented snack foods. Its marketing emphasizes shared family moments, Filipino heritage, and everyday enjoyment. Over more than six decades, the brand has become one of the country’s most recognizable names in the packaged snack industry. [2]

Legacy

From its beginnings as a small neighborhood bakery in 1963, Rebisco has developed into a diversified multinational food company with a broad portfolio of snack brands. Its long history, extensive product range, and strong presence in Philippine households have made it one of the country’s leading food manufacturers and an important exporter of Filipino snack products. [1]

References

This profile was compiled with AI assistance and reviewed before publishing. How we use AI

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