Revlon Professional is the professional haircare and salon-focused division of Revlon. It develops products and technical solutions intended primarily for professional hairstylists, salons, colourists and their clients, covering hair colour, haircare, treatments, styling and technical salon services. The brand positions itself around the combination of professional performance, innovation, hair artistry, education and salon business development.[1]

Revlon itself was founded in 1932, while Revlon Professional represents the company’s professional haircare orientation rather than the mass-market cosmetics side of the Revlon name.

Revlon Professional operates as a B2B2C professional hair-beauty brand, functioning on two interconnected levels:

• B2B: Supplies professional products, technologies, education and tools to hairdressers and salons.
• B2C: Products are used by consumers, particularly those recommended or sold by salons for at-home maintenance.

The brand describes itself as a leading professional beauty brand offering haircare, hair colour and styling products for salon professionals and their clients.[1] Its portfolio is significantly broader than a conventional shampoo or styling brand, encompassing permanent and demi-permanent hair colour, colour correction and toning, lightening and technical services, hair repair, hydration, scalp care, curl care, detangling, styling and finishing, volume and texture, straightening and shaping, and at-home maintenance. This scope makes Revlon Professional a complete professional hair-beauty ecosystem rather than simply a haircare product line.

The philosophy of Revlon Professional centres on providing hair professionals with the products and knowledge needed to translate technical expertise into creative results. Current communication emphasises three broad areas:

Learn

The company provides professional education, tutorials and courses designed to develop both technical and artistic skills, explicitly connecting education with salon business development.[1]

Discover

The brand maintains a broad product portfolio covering Colour, Care & Styling, and Technics. Products are developed with professional applications and salon needs in mind.[1]

Create

Creativity is central to the Revlon Professional identity. Products such as Style Masters are positioned as tools that allow hairstylists to experiment with shapes, textures, finishes and different looks.[1]

The brand’s proposition can be summarised as giving hair professionals the technology, products and education to create professional-quality hair results.

Colour is one of the most significant areas of the Revlon Professional portfolio. The company’s colour range includes brands such as Revlonissimo Colorsmetique™, Revlonissimo Color Sublime™, Color Excel, Nutri Color Filters™ and Magnet™.

Revlon Professional describes its colour philosophy as “care-first” technology, where products are designed not only to produce pigmentation but also to consider hair integrity, porosity, pigment anchoring and result durability.[1] This approach addresses the modern professional need to balance colour results, hair condition, longevity and client experience, positioning the colour business around the intersection of colour and care.

Revlonissimo

Revlonissimo is one of the most recognisable colour families within the professional portfolio. It covers professional colouring needs and includes products such as Revlonissimo Colorsmetique and Revlonissimo Color Sublime.

Color Excel

Color Excel is a colour-focused line that includes gloss and toning applications.

Nutri Color Filters

Nutri Color Filters focuses on colour-refreshing and conditioning applications, allowing users to maintain or experiment with colour while caring for the hair.

Magnet

Magnet is positioned around technical mastery, particularly professional colour and hair-lightening services. Revlon Professional currently highlights Magnet Blondes as a solution for technical blonding and hair-damage concerns.[1]

The second major pillar of the portfolio is Care & Styling, which includes several specialised brands: Eksperience™, RE/START™, Orofluido™, UniqOne™, Revlon Professional Equave™, Style Masters™, Pro You™ and Revlon Professional 45 Days™.[1] Each sub-brand carries a distinct proposition.

Eksperience™

Eksperience™ is a premium concept based on the relationship between sea, science, senses and sustainability. Described as a professional thalassotherapy haircare brand, it combines marine ingredients with scientific research and has a history spanning more than 20 years.[1] A key ingredient concept is the Aquamaris Complex, a blend involving marine water from Noirmoutier, France, and red algae from the Baltic Sea.[1] Eksperience is designed to make salon haircare feel like a wellness ritual, with current concepts including Thalassotherapy, Longevity Repair, Boost, Treatments and Conscious Curls.

RE/START™

RE/START™ applies ideas traditionally associated with skincare to the scalp and hair, a concept known as the “skinification” of haircare. Its proprietary Kerabiotic™ System combines skincare-oriented ingredients with haircare technologies to address hydration, colour protection, hair recovery, volume, density, scalp balance, curls and bond repair.[1] This positions RE/START as a science-led, scalp-conscious and modern haircare proposition.

UniqOne™

UniqOne™ is one of the best-known consumer-facing professional products from Revlon Professional. Its most recognisable proposition is the 10-in-1 Hair Treatment, a leave-in product designed to provide multiple benefits in a single application. The brand states that UniqOne helped revolutionise the salon market with its multi-benefit leave-in treatment and has since expanded the concept into additional products.[1] Its positioning suits the intersection between professional salon recommendation and consumer at-home use.

Orofluido™

Orofluido™ is built around argan oil and a luxurious sensory experience. Described as a wellness journey centred on golden argan oil, its identity emphasises nourishment, smoothness, shine and premium positioning.[1] Compared with the science and scalp orientation of RE/START, Orofluido is more strongly associated with luxury, sensory pleasure and hair beauty.

Revlon Professional Equave™

Equave™ is associated with detangling and conditioning. Described as an original bi-phase detangling conditioner, it provides immediate detangling and protection while functioning similarly to a hair primer.[1] The portfolio includes products for different hair needs and textures, including children’s products.

Style Masters™

Style Masters™ is the dedicated styling portfolio, designed around professional hairstyling with products for hold, volume, curl definition, texture, smoothing, finishing and hair shaping. Described as a versatile range, it allows hairstylists to create different hairstyles while helping preserve colour and provide a professional finish.[1] The portfolio is organised around creative requirements such as Must-Haves, Curly, Volume and Creator, treating the hairstylist as an artist.

Pro You™

Pro You™ is positioned as a broad professional toolkit combining professional performance with creative freedom. The range includes both care and styling products using different families for specific purposes such as moisturising, fixing, taming, amplifying and texturising.[1] It functions as an everyday professional salon toolkit compared to the specialised positioning of brands like Eksperience.

Revlon Professional maintains a dedicated Technics category for services beyond retail shampoo and conditioner. Technical services include hair lightening, blonding, perming, straightening, reshaping, colour preparation and hair protection during chemical services. The Technics portfolio is designed to help professionals handle demanding technical challenges.[1] Examples include Magnet™ and Lasting Shape™. Lasting Shape uses the company’s KERA-Q SYSTEM and is designed for hair-shaping services including smooth and curly results.[1]

Revlon Professional operates across the professional salon and consumer home-care relationship. The professional side focuses on salon services, technical performance, hairdresser expertise, education, professional products and colour services. The consumer side focuses on maintaining salon results, at-home treatments, daily haircare, styling and colour maintenance.

The brand explicitly offers an “At Home” portfolio intended to allow salons to sell products to clients so they can extend the salon experience into their home routines.[1] This business model enables the salon to become the starting point for an ongoing product relationship.

Education is a major component of the brand. Beyond selling products, Revlon Professional provides tutorials, courses, technical education, hair-colour education, product knowledge, creative inspiration and business-oriented learning. The education platform allows professionals to explore new techniques while supporting both artistic and business development.[1]

The brand also offers Revlon Pro Color World, a digital colour tool designed to help hair professionals navigate colour technologies and identify suitable options for clients.[1]

Innovation is central to the positioning of Revlon Professional, with an R&D-driven approach developed around professional needs.[1] Different product families utilise distinct technological narratives:

• RE/START: Scalp microbiome and skincare-inspired haircare
• Eksperience: Marine science and thalassotherapy
• Magnet: Technical colour and lightening
• Revlonissimo: Professional colour technology
• Style Masters: Styling performance
• Lasting Shape: Hair reshaping technology
• UniqOne: Multi-benefit leave-in care

This structure allows the portfolio to cover multiple technological and consumer trends without relying on a single ingredient or concept.

Sustainability has become increasingly visible in Revlon Professional’s communication. Eksperience emphasises sustainable sourcing of certain marine ingredients and the use of recycled materials in packaging.[1] UniqOne has been relaunched with an emphasis on recycled materials and vegan formulas for certain products. However, Revlon Professional states that not all products are vegan, so vegan status must be checked product by product.[1] The broader Revlon corporate positioning also includes environmental stewardship, diversity, equity and inclusion.

Revlon Professional functions as a master professional brand with numerous specialist sub-brands. A simplified architecture includes:

• COLOUR: Revlonissimo Colorsmetique, Revlonissimo Color Sublime, Color Excel, Nutri Color Filters, Magnet
• CARE & STYLING: Eksperience, RE/START, Orofluido, UniqOne, Equave, Style Masters, Pro You, 45 Days
• TECHNICS: Magnet, Lasting Shape

This architecture allows the company to target different hair problems, salon services, price points and consumer mindsets while maintaining the Revlon Professional umbrella.

Revlon Professional serves several overlapping customer groups:

Primary Professional Customers

• Hairstylists
• Hair colourists
• Salon owners
• Salon managers
• Beauty professionals
• Professional distributors

Secondary Consumers

• Salon clients
• At-home haircare consumers
• People maintaining professionally coloured hair
• Consumers seeking professional-grade products

Salon owners are particularly significant as they act as service providers, retailers, educators and brand advocates, making the salon a vital part of the Revlon Professional business ecosystem.

Revlon Professional products are distributed through professional channels including hair salons, professional beauty supply stores, authorised distributors, authorised online retailers and the brand’s own online or pro-shop ecosystem in applicable markets. The company directs consumers toward authorised salons, professional beauty supply stores and authorised online retailers.[1] Availability varies by country, and product assortments may differ between markets.

From a branding perspective, Revlon Professional is characterised as professional, creative, scientific, performance-driven, international, educational and trend-aware. Its communications frequently combine technical credibility with fashion, creativity and beauty culture.

Revlon Professional operates in the competitive professional haircare market alongside brands such as L’Oréal Professionnel, Wella Professionals, Schwarzkopf Professional, Kérastase, Goldwell, Redken, Matrix, Davines, Alfaparf Milano and Keune.

Unlike competitors that may rely on a single hero category, Revlon Professional competes across a full salon journey encompassing consultation, colour and service, treatment, styling, retail, at-home maintenance and education. This breadth is a key strategic characteristic.

Several elements distinguish Revlon Professional in the marketplace:

1. Broad Portfolio: Covers colour, care, styling and technical services rather than concentrating on a single niche.[1]
2. Strong Colour Heritage: Professional hair colour is a major component with multiple dedicated systems and technologies.[1]
3. Multiple Specialist Brands: Uses distinct sub-brands such as Eksperience, RE/START, UniqOne and Style Masters rather than a uniform identity.
4. Salon Education: Treats education as a fundamental part of the professional relationship.
5. Professional-to-Consumer Bridge: Enables salons to recommend and sell products for home routines, extending professional service beyond the salon.[1]
6. Combination of Science and Creativity: Simultaneously emphasises technology and ingredients alongside artistry and creativity.

1. Frequently asked questions – Revlon Professional