Records from the Intellectual Property Office of the Philippines show a SWEET MINT trademark application filed by Kelly Chua in 2022 under Class 3, which encompasses cosmetics and personal-care preparations. A later publication records another SWEET MINT application dated July 27, 2023, also associated with Kelly Chua.[1]

Sweet Mint PH appears in Philippine intellectual-property records as a locally associated beauty brand operating under the name SWEET MINT.

The earliest publicly indexed trademark information for the brand is a Philippine trademark application filed in June 2022. The applicant is listed as CHUA, KELLY, with an address at 20G Mandarin Square, 777 Ongpin Street, Binondo, Manila.[1]

A further trademark record published in September 2023 lists SWEET MINT, application number 4/2023/00518685, with a filing date of July 27, 2023. The listed goods encompass a particularly broad range of beauty products.[1]

Because publicly indexed records do not provide a detailed corporate history, founding story, ownership structure, or launch chronology, these aspects are not stated as established facts without additional primary sources.

The trademark specification for Sweet Mint suggests that the brand’s intended product portfolio is centred on beauty, cosmetics, and personal care.

Skincare

The trademark description includes the following skincare preparations:

• Skin-lightening preparations
• Hand and body moisturisers
• Skin antioxidants
• Face and neck moisturisers
• Rejuvenating preparations
• Lotions
• Gels
• Serums
• Creams
• Liquid concentrates and solutions
• Bar and powder soaps

These products position Sweet Mint within the large Philippine market for affordable and accessible skincare and personal-care items.[1]

Makeup

The recorded trademark specification also covers decorative cosmetics such as:

• Face powder
• Liquid makeup
• Eyeshadow
• Blush
• Cosmetic pencils
• Foundation
• Makeup sets
• Lipstick
• Mascara
• Cake foundation

This indicates that Sweet Mint is not limited to skincare but maintains a potentially broad beauty and cosmetics identity.[1]

Haircare

Hair-related products listed under the trademark include:

• Hair colourants
• Hair dyes
• Hair lotions
• Hair-waving preparations
• Shampoos
• Conditioners
• Hair sprays
• Hair powder
• Hair dressings
• Hair lacquers
• Hair mousse
• Hair gels
• Hair moisturisers
• Hair oils
• Hair tonics
• Hair creams[1]

Bath and personal care

The trademark coverage additionally includes preparations for bath and shower, as well as deodorants and antiperspirants. This broadens the brand’s potential positioning from cosmetics into everyday personal care.[1]

Based on the trademarked product range, Sweet Mint PH can be described as a broad-spectrum Philippine beauty and personal-care brand rather than a narrowly specialised skincare company.

Its registered product categories span three major areas:

Skincare → Makeup → Hair & body care

This scope gives the brand the potential to function as a one-stop beauty label, with products addressing different stages of a consumer’s personal-care routine.

The name “Sweet Mint” creates a branding association with freshness, cleanliness, and a pleasant sensory experience. However, there is insufficient reliable public material to conclude that mint is a principal ingredient across the company’s products.

Philippine trademark records serve as among the strongest publicly available sources for establishing information about Sweet Mint PH.

The 2023 publication identifies:

Mark: SWEET MINT
Applicant: CHUA, KELLY [PH]
Application No.: 4/2023/00518685
Filing date: July 27, 2023
Class: 3

The record specifically covers cosmetic and personal-care goods.[1]

A separate Philippine trademark-gazette entry from 2022 also records SWEET MINT under CHUA, KELLY [PH], again in Class 3.[1]

The brand is commonly styled as Sweet Mint PH, while intellectual-property records use SWEET MINT.

“PH” functions as a Philippine-market identifier when used in the brand’s online identity, although the trademark records themselves identify the mark simply as SWEET MINT.

Sweet Mint PH appears positioned towards consumers interested in accessible beauty and personal-care products in the Philippines.

Its trademark portfolio suggests an audience interested in:

• Everyday skincare
• Makeup and cosmetics
• Hair maintenance and styling
• Bath and body care
• Personal hygiene
• Beauty routines

The unusually broad Class 3 specification means that the brand’s intellectual-property footprint is considerably wider than that of a single-product beauty label.[1]

A notable aspect of Sweet Mint PH is that its publicly documented identity is currently easier to establish through intellectual-property records than through conventional corporate or media coverage.

While there is evidence that the SWEET MINT name has been formally associated with a Philippine applicant and a substantial range of beauty products, there is comparatively little independently indexed information describing the company’s:

• Founding story
• Management
• Number of employees
• Manufacturing facilities
• Annual sales
• Physical retail network
• Export markets
• Corporate structure

These details should therefore be treated as unknown unless confirmed through Sweet Mint’s own official channels or government/company records.

Sweet Mint PH is representative of the growing landscape of locally oriented Philippine beauty brands, where businesses build portfolios spanning skincare, cosmetics, haircare, and personal care rather than concentrating on a single category.

Its trademark filings are particularly notable because they encompass a very wide range of Class 3 goods. This gives the SWEET MINT name considerable breadth as a potential beauty brand identity.[1]

1. Intellectual Property Center, 28 Upper McKinley Rd.