Saferich emerged as part of the international expansion strategy of Shandong Fengyuan Tire Manufacturing Co., Ltd. The manufacturing operation was established to produce radial tyres for both domestic Chinese and international markets, with production expansion beginning in the early 2010s. Industry sources identify 2013 as the launch year for the Saferich brand.2

The underlying manufacturer is central to the brand’s identity. Shandong Fengyuan operates as a large-scale tyre manufacturer in Zaozhuang, Shandong, and is affiliated with Shandong Energy Group, a major Chinese state-owned enterprise.3 The U.S. National Highway Traffic Safety Administration (NHTSA) manufacturer database lists SAFERICH and FARROAD among Shandong Fengyuan’s registered trade names.4

Shandong Fengyuan Tire Manufacturing Co., Ltd.

Shandong Fengyuan is the direct manufacturer of Saferich tyres. Its factory is located in the Yicheng Economic Development Zone of Zaozhuang City, Shandong Province. The facility includes a large semi-steel radial tyre manufacturing operation, R&D centres, testing laboratories, and export logistics infrastructure.5

Production plans have included a capacity of approximately 20 million semi-steel radial tyres annually, following an earlier 10-million-unit production line. Manufacturing equipment is sourced from international suppliers including VMI, TROESTER, and other specialised tyre-industry machinery providers.6

The manufacturer exports to numerous countries and regions. Current corporate information states that products reach 100 countries and regions, an increase from older materials citing 67 destinations, indicating an expanded export footprint over time.7

Saferich is associated with Shandong Fengyuan Tire Manufacturing, which is affiliated with Shandong Energy Group. The manufacturer’s website describes this affiliation, while its LinkedIn profile states that the tyre manufacturer is 100% owned by Shandong Energy Group.8

It is important to note that Saferich is not an independent multinational tyre corporation comparable to Michelin or Goodyear. Rather, it is a tyre brand operated within a larger Chinese industrial and manufacturing group.

Saferich and Farroad are closely connected brands, both associated with Shandong Fengyuan Tire Manufacturing. The NHTSA manufacturer database lists both FARROAD and SAFERICH as trade names of the same entity.9

Retailers and industry observers commonly describe Saferich as a sister or partner brand to Farroad, with Saferich generally occupying a more value-oriented market position.10 The relationship can be understood as:

Shandong Energy → Shandong Fengyuan Tire → Farroad / Saferich and other tyre brands

While brand architecture may vary across different markets and websites, Farroad and Saferich are best described as closely related brands from the same manufacturer rather than identical products under different names.

Saferich maintains a broad product catalogue catering to various vehicle types and driving conditions. The official website lists categories including:11

• PCR tyres — passenger-car tyres
• SUV tyres
• Commercial tyres
• Run-flat tyres
• Drifting tyres
• Taxi tyres
• All-season tyres
• Winter tyres
• Truck tyres
• OTR tyres — off-the-road applications

Product lines

Current models in the Saferich catalogue include:

• FRC17 — HP
• FRC26 — UHP
• FRC66 — HT / highway terrain
• FRC86 — AT / all-terrain
• FRC868 — UHP
• FRC88 — UHP
• FRC888 — UHP
• FRC866 RFT — run-flat
• FRC96 — light-truck
• ECO PLUS
• MUD HUNTER
• CROSS MAX
• X-ARROW
• AC-1 — all-climate
• ARCTIC STU99 — winter
• GP606 / GP601 / GP608 — commercial/OTR-oriented products12

This range demonstrates that the brand extends beyond basic passenger car tyres to include specialised and performance-oriented options.

Saferich marketing highlights the manufacturer’s engineering and testing infrastructure. Shandong Fengyuan operates a dedicated R&D centre and a 3,000-square-metre laboratory staffed by a professional technical team.13

Manufacturing equipment includes European and Asian tyre-production machinery from suppliers such as:

• VMI
• TROESTER
• Italian calendering equipment
• South Korean vulcanization equipment14

The brand’s value proposition combines large-scale manufacturing capabilities and established tyre engineering with lower retail pricing compared to premium competitors.

Saferich and Shandong Fengyuan products carry various international regulatory certifications. The manufacturer highlights compliance with:

• China CCC
• DOT
• ECE
• ISO 9001

Additional certifications referenced in industry materials include GCC and INMETRO, depending on the specific market and product line.15

Independent records confirm the brand’s international trademark presence. For example, the Philippine Intellectual Property Office has published international trademark records identifying SAFERICH and Shandong Fengyuan Tire Manufacturing Co., Ltd. as the holder for Class 12 vehicle-related goods.10

FRC26 UHP

The FRC26 is a performance-oriented model intended for ultra-high-performance applications. It is offered for 15–20 inch wheels with speed ratings extending through H, V, W, and Y depending on size.16

Manufacturer specifications highlight:

• Directional tread design
• Water evacuation grooves
• High-speed cornering stability
• Variable-pitch tread arrangement for reduced road noise
• High-rigidity tread structure
• Dry and wet braking performance
• Nitrogen vulcanization technology17

These features represent manufacturer claims; independent comparative testing for Saferich is less prevalent than for major premium brands.

FRC66 Highway Terrain

The FRC66 is designed for highway-terrain use. Specifications describe four wide longitudinal grooves for water drainage, a central rib for improved rigidity and high-speed performance, and shoulder construction balancing handling and noise. It is available in sizes ranging from approximately 15 to 20 inches with multiple speed ratings.18

This model illustrates the brand’s strategy of offering distinct designs for specific vehicle types and driving conditions rather than relying on generic budget tyres.

Saferich is categorised as an economy or value tyre brand. Retailers and comparison sites typically position it as a budget-friendly alternative to established premium manufacturers.19

While individual model performance varies, the brand strategy focuses on delivering acceptable and practical performance at a lower purchase price point.

Based on manufacturer information and market sources, key strengths include:

Affordability

The primary competitive advantage is price, allowing drivers to purchase new tyres without the premium associated with top-tier global brands.20

International availability

The manufacturer maintains an established export operation, with distribution claimed across numerous countries and regions.21

Broad application range

The catalogue covers passenger cars, SUVs, light trucks, commercial vehicles, heavy trucks, and OTR applications.22

Product variety

Offerings span summer, high-performance, highway, all-terrain, winter, all-season, and run-flat categories.

Manufacturing backing

Saferich is supported by a substantial industrial manufacturing base rather than functioning solely as a trading label.

The most significant limitation concerns independent reputation and testing. There are fewer widely recognised independent tyre tests involving Saferich compared to brands like Michelin, Continental, or Bridgestone. Some comparison sources note a lack of available independent test data for the brand.23

Consequently, blanket statements regarding safety or performance equivalence to premium brands are difficult to substantiate. Saferich is an established value-oriented brand backed by a large-scale manufacturer, but its products generally lack the extensive independent validation and market track record of industry leaders.

The term “Safe” in the brand name does not constitute an independent safety certification. Tyre safety is dependent on correct sizing, load index, speed rating, inflation pressure, tread condition, manufacturing date, road conditions, vehicle maintenance, installation quality, and driving style.

While Saferich tyres hold certifications such as CCC, DOT, and ECE, these indicate compliance with regulatory standards rather than identical performance to premium tyres in all independent tests.24

Saferich is distinctly export-oriented. Government and trademark records confirm registration in multiple jurisdictions. In addition to Philippine IP records,10 a 2025 Uruguayan industrial-property bulletin recorded a Saferich trademark registration belonging to Shandong Fengyuan.25

These registrations indicate that Saferich has been developed specifically as an international export brand rather than solely for the domestic Chinese market.

The brand identity encompasses three core concepts:

Safety

The name combines “safe” and “rich,” reflecting an emphasis on braking, wet performance, and durability.

Value

The brand competes primarily by providing cost-effective alternatives to premium tyres.

Globalization

Products, certifications, trademarks, and distribution networks are designed for international markets.

Corporate branding utilises the slogan “Driving is all about safety.”26

Is Saferich a Chinese brand?

Yes. Saferich is a Chinese tyre brand manufactured by Shandong Fengyuan Tire Manufacturing Co., Ltd. in Shandong Province, China. Official manufacturer information and government trademark records identify Shandong Fengyuan as the brand holder.27

Is Saferich a premium brand?

No. Saferich is a value/economy-oriented brand, although the catalogue includes higher-performance products such as UHP tyres. A specific Saferich model may be suitable for everyday use without the brand itself being classified as premium.

Is Saferich a “no-name” tyre?

While less recognised than global giants like Michelin or Goodyear, Saferich is not a generic unbranded product. It possesses an identifiable manufacturer, substantial production facilities, international certifications, trademark registrations, a broad catalogue, and established export operations.28 “Less famous” is a more accurate descriptor than “no-name.”

Saferich is a Chinese value-oriented tyre brand backed by Shandong Fengyuan Tire Manufacturing and affiliated with Shandong Energy Group. Its principal competitive advantage is cost-to-performance value, supported by a portfolio ranging from standard passenger car tyres to SUV, commercial, UHP, winter, all-terrain, run-flat, truck, and OTR products.29

The primary disadvantage is that brand recognition and independent performance testing are significantly weaker than those of major premium manufacturers. Selection should therefore be made on a model-by-model basis rather than assuming uniform performance across the entire range.

Saferich is an established Chinese, export-oriented value tyre brand manufactured by Shandong Fengyuan Tire Manufacturing Co., offering a broad range of affordable tyres while sitting below premium global brands in market positioning and independent testing coverage.

Note: Third-party descriptions of ownership can vary. Authoritative sources include Shandong Fengyuan’s official website, NHTSA manufacturer records, and government intellectual-property registries, all of which identify Shandong Fengyuan Tire Manufacturing as the manufacturer and brand holder.30

1. Saferich Tyre,Farroad tyre, Acron Tyre, Wonderland Tyre
2. Saferich Tyres | Buy Now at Low Prices & Local Fitting
3. Shop Saferich Tires Online For Your Vehicle | SimpleTire
4. Saferich tyre: price, reviews and buying advice
5. FARROAD & SAFERICH TYRE-Shandong Fengyuan Tire Manufacturing Co.,Ltd. | LinkedIn
6. Wonderland Tyre
7. Farroad Saferich | Tire model | Liqui Pneus
8. Pneus saferich, pneus farroad, pneus Acron, pneus Wonderland
9. SAFERICH – מ.י.ח. בע”מ
10. Intellectual Property Center, 28 Upper McKinley Rd.
11. Saferich FRC26 UHP Tires — Designed for High-Performance Driving – What’s new – Wonderland Tyre
12. HT FRC66 – PRODUCTS – Wonderland Tyre
13. SAFERICH ONLINE MARKETING PRIVATE LIMITED | ZaubaCorp
14. SAFERICH FRD78 235/70 R16 106T – buy winter tyre: prices, reviews, specifications > price in stores USA: Washington, New York, Las Vegas, San Francisco, Los Angeles, Chicago
15. Saferich pneumatico, Farroad pneumatico, Acron pneumatico, Wonderland pneumatico
16. Pneu Saferich, pneu Farroad, pneu Acron, pneu do País das Maravilhas
17. What is the saferich tire brand? – ok.com
18. Saferich Tires – Chinese Trucktire
19. SAFERICH Trademark Application of Shandong Fengyuan Tire Manufacturing Co., Ltd. – Serial Number 79422281 :: Justia Trademarks
20. SAFERICH CHEMICALS PVT. LTD. | ZaubaCorp
21. SAFERICH ONLINE MARKETING PRIVATE | Fincrif
22. SafeRich (SAFERICH): Early Gem Signals, Chart & Community Momentum | Coinvote
23. SAFERICH Trademark – Registration Number 4641122 – Serial Number 86254813 :: Justia Trademarks
24. What brand is saferich tires? – ok.com
25. Saferich FRC26 UHP Reifen — Entworfen fuer hoehle Leistungsfuhrung – NACHRICHT – Wonderland Reifen
26. PRODUCTS – Wonderland Tyre
27. Saferich Reifen, Farroad Reifen, Acron Reifen, Wonderland Reifen
28. Saferich Reifen, Farroad Reifen, Acron Reifen, Wonderland Reifen
29. saferichtyres.com
30. UHP FRC26 – PRODUCTS – Wonderland Tyre