The Shieldgard trademark was filed in the Philippines by AMN Shield, Inc. on 12 April 2019 for pet grooming products, including dog shampoo, dog soap, dog powder, and pet cologne. The trademark registration established Shieldgard as a dedicated pet care brand rather than a single product. 1

In subsequent years, the brand expanded into medicated flea and tick control products. Several Shieldgard veterinary products received registration from the Philippine Food and Drug Administration (FDA), allowing them to be marketed as OTC veterinary products in the country. Current registrations remain valid through December 2028. 234

Shieldgard positions itself as an accessible and budget-friendly preventive care brand for dog owners. Rather than competing in the premium oral parasite medication segment, the brand focuses on topical hygiene products that combine grooming with external parasite management.

Its products are intended for:

• Routine dog bathing
• Flea and tick prevention
• Reduction of external parasites
• Coat cleaning and deodorizing
• Basic skin hygiene

Most Shieldgard products are available without prescription (OTC), making them popular among pet owners looking for economical parasite-control solutions. 567

Shieldgard currently markets several core products.

Shieldgard Permethrin Dog Soap

A medicated dog soap containing permethrin, an insecticide commonly used in veterinary medicine to help control fleas and ticks. The soap is intended for bathing dogs and assisting in the removal of external parasites.

FDA Registration: VR-3503
Classification: Over-the-Counter veterinary product
Manufacturer: CARE ASIA HEALTH PRODUCTS INC.
Trader: AMN Shield, Inc. 2

Shieldgard 3-in-1 Shampoo

A medicated shampoo formulated with permethrin that combines:

• Cleansing
• Grooming
• Flea and tick control

The product is marketed as a multipurpose dog shampoo suitable for routine bathing.

FDA Registration: VR-3504
Manufacturer: S.A. Brand Expert, Inc.
Trader: AMN Shield, Inc. 3

Shieldgard Flea & Tick Powder

A dusting powder containing carbaryl, formulated to help eliminate fleas and ticks on dogs.

FDA Registration: VR-3505
Classification: OTC veterinary insecticide
Manufacturer: S.A. Brand Expert, Inc. 4

Other Grooming Products

Based on the trademark registration, the Shieldgard brand also covers:

• Dog shampoo
• Dog soap
• Dog powder
• Pet cologne

Some of these are sold in cosmetic or grooming variants rather than medicated formulations. 1

Shieldgard products use established veterinary active ingredients depending on the formulation.

Permethrin

Permethrin is a synthetic pyrethroid insecticide widely used in veterinary topical products for controlling:

• Fleas
• Ticks
• Lice

It works by disrupting the nervous systems of parasites, leading to paralysis and death. Products containing permethrin are intended for dogs only, as permethrin can be toxic to cats. 23

Carbaryl

Carbaryl is an insecticide used in certain veterinary powders for external parasite control. In Shieldgard’s flea and tick powder, it functions as the primary active ingredient against ectoparasites. 4

Shieldgard products are manufactured by different Philippine contract manufacturers depending on the product:

• CARE ASIA HEALTH PRODUCTS INC. – Permethrin Dog Soap
• S.A. Brand Expert, Inc. – 3-in-1 Shampoo and Flea & Tick Powder

The products are traded and marketed by AMN Shield, Inc. 234

Shieldgard products are distributed throughout the Philippines via:

• Veterinary clinics
• Pet supply stores
• Agricultural supply retailers
• Online marketplaces such as Lazada and Shopee

The brand maintains an official online presence through marketplace stores where customers can purchase individual products and bundled grooming kits. 567

Shieldgard primarily serves:

• Dog owners seeking affordable flea and tick prevention
• Pet owners performing routine home grooming
• Budget-conscious households
• Small pet shops and veterinary retailers

Its products are generally positioned below the price range of premium oral parasite preventives, making them a common choice for routine external parasite management.

Several Shieldgard veterinary products are officially registered with the Philippine Food and Drug Administration (FDA) as over-the-counter veterinary products. These registrations include approved formulations for medicated soaps, shampoos, and flea-and-tick powders. 234

• Flea and tick control
• Dog grooming
• Veterinary ectoparasiticides
• Permethrin
• Carbaryl

1. Intellectual Property Center, 28 Upper McKinley Rd.
2. Product Information |
3. Product Information |
4. Product Information Registration Number | VR-3505
5. Get Shieldgard Official Store at the Best Prices Online | Lazada Philippines
6. Shieldgard, Online Shop | Shopee Philippines
7. Get Shieldgard at the Best Prices Online | Lazada Philippines