SKIN1004 (pronounced “Skin One-Zero-Zero-Four”) is a South Korean skincare brand best known for its minimalist formulations featuring Centella asiatica sourced from Madagascar. The brand focuses on creating gentle, hypoallergenic skincare products designed for sensitive skin, combining naturally derived ingredients with modern dermatological research. It has become one of the leading names in the global K-beauty industry, particularly known for its Madagascar Centella product line. [1]

The number 1004 has a special meaning in Korean. It is pronounced “Cheonsa” (천사), which also means “angel.” Although this cultural meaning inspired the brand identity, the company officially recommends pronouncing the name as “Skin One-Zero-Zero-Four” to avoid confusion internationally. [2]

SKIN1004 was launched in 2016 by Craver Corporation, a Korean beauty company that originally operated as a cosmetics distributor before creating its own skincare brand. The company sought to differentiate itself by focusing on:

• simple ingredient lists

• sensitive skin-friendly formulations

• high-quality botanical extracts

• affordable premium skincare

The founders selected Madagascar as the source of their signature ingredient because the island is known for its relatively untouched biodiversity and favorable growing conditions for Centella asiatica. Since its launch, the brand has expanded to more than 70 countries, becoming one of Korea’s internationally recognized skincare exports. [3]

SKIN1004’s philosophy centers on three main principles:

Pure Ingredients

The brand emphasizes naturally derived ingredients with minimal unnecessary additives. Its formulations aim to soothe and strengthen the skin rather than overwhelm it with complex ingredient lists.

Nature Meets Science

Although the brand markets itself around natural ingredients, it also incorporates dermatological research and modern cosmetic science to optimize ingredient stability and effectiveness.

Clean Beauty

SKIN1004 promotes:

• hypoallergenic formulations

• cruelty-free practices

• non-comedogenic products where applicable

• lightweight textures suitable for daily use

The company states that its products are designed to minimize irritation while remaining effective for a wide variety of skin types. [4]

The ingredient most closely associated with SKIN1004 is Centella asiatica, often called Cica or Tiger Grass.

Centella has long been used in Asian traditional medicine and is widely recognized in modern skincare for its soothing properties. It contains naturally occurring compounds such as:

• Madecassoside

• Asiaticoside

• Asiatic Acid

• Madecassic Acid

These compounds are commonly associated with:

• calming irritated skin

• supporting the skin barrier

• reducing redness

• improving hydration

• assisting skin recovery

SKIN1004 markets its Madagascar-grown Centella as one of the brand’s defining characteristics. [5]

Madagascar Centella

The brand’s flagship collection.

Designed primarily for:

• sensitive skin

• irritated skin

• damaged skin barrier

• everyday hydration

Popular products include:

• Madagascar Centella Ampoule

• Light Cleansing Oil

• Soothing Cream

• Ampoule Foam

Hyalu-Cica

Combines:

• Hyaluronic Acid

• Centella asiatica

Focus:

• deep hydration

• skin barrier support

• dehydration relief

Popular product:

• Hyalu-Cica Water-Fit Sun Serum SPF50+

Tone Brightening

Formulated to help improve:

• uneven skin tone

• dullness

• post-acne marks

Often includes ingredients such as niacinamide alongside Centella.

Tea-Trica

Targets:

• oily skin

• acne-prone skin

Combines tea tree-derived ingredients with Centella for balancing excess oil while soothing irritation.

Poremizing

Designed for:

• enlarged pores

• excess sebum

• combination skin

Uses mineral-rich ingredients and Centella to refine skin texture.

Probio-Cica

Developed for:

• weakened skin barriers

• dry skin

• mature skin

Combines fermented Centella with probiotics and ceramides for intensive barrier care.

TECA Series

A more concentrated skincare line using purified Centella actives (TECA) aimed at strengthening stressed or compromised skin. [6]

Among SKIN1004’s most recognized products are:

• Madagascar Centella Ampoule

• Madagascar Centella Light Cleansing Oil

• Hyalu-Cica Water-Fit Sun Serum

• Madagascar Centella Ampoule Foam

• Madagascar Centella Soothing Cream

• Madagascar Centella Toning Toner

Several of these products have gained significant popularity on social media platforms such as TikTok and YouTube, contributing to the brand’s international growth. [7]

SKIN1004 primarily markets toward people with:

• sensitive skin

• acne-prone skin

• redness

• compromised skin barriers

• dehydrated skin

Its lightweight formulations are generally intended for daily use and are suitable across multiple skin types.

The company highlights several ethical practices, including:

• cruelty-free product development

• clean beauty standards

• environmentally conscious sourcing initiatives

• careful ingredient selection

• hypoallergenic testing for many formulations

Specific certifications and product claims may vary by product and market. [8]

Since its launch, SKIN1004 has expanded into markets across:

• South Korea

• Southeast Asia

• Japan

• Europe

• North America

• Australia

• the Middle East

Its products are sold through official distributors, major online beauty retailers, and the brand’s own international website. [9]

SKIN1004 is widely regarded as one of the prominent “clean K-beauty” brands. It has built a reputation for:

• gentle formulations

• elegant minimalist packaging

• affordable pricing relative to premium skincare

• strong emphasis on Centella-based products

• products that appeal to beginners as well as skincare enthusiasts

The brand has also received multiple beauty awards and industry recognition for its Centella-based skincare lines. [10]

• Beauty of Joseon

• COSRX

• Anua

• Centella asiatica

• Madagascar

1. BRAND – SKIN1004

2. SKIN1004 | LinkedIn

3. SKIN1004 – Since today is Hangeul Day in Korea, we’d like… | Facebook

4. Craver Corporation : Brand Exhibition | KOREA EXPO

5. SKIN1004 | Pure Skincare from Madagascar

6. About Page

7. Collection Series – SKIN1004

8. Hudson Williams’s Favorite K-Beauty Brand Is on Sale at Amazon

9. CRAVER CORPORATION : Brand Exhibition | KOREA EXPO

10. backup_About SKIN1004