SM Stationery was established to serve as the dedicated stationery retail arm within the SM retail ecosystem. Initially operating as the stationery section of SM Department Stores, it gradually evolved into a recognizable retail brand with its own merchandising strategy, exclusive product lines, and online shopping platform.

As consumer demand expanded beyond traditional school and office supplies, SM Stationery broadened its assortment to include:

• Creative and art supplies

• Japanese stationery

• Lifestyle accessories

• Travel products

• Computer peripherals

• Mobile accessories

• Educational materials

• Gift items

In 2024, the company introduced Station by SM, its first standalone concept store designed to provide a more immersive and modern shopping experience dedicated exclusively to stationery and creative products. [1]

SM Stationery offers one of the broadest stationery assortments in the Philippine retail market.

Major product categories include:

School Supplies

• Notebooks

• Writing pads

• Ballpens

• Pencils

• Erasers

• Rulers

• Geometry sets

• Colored paper

• Folders

• Index cards

Office Supplies

• Staplers

• Punchers

• Filing systems

• Envelopes

• Labels

• Adhesives

• Correction materials

• Desk organizers

Art & Craft

• Acrylic paints

• Watercolors

• Sketchbooks

• Canvases

• Colored pencils

• Markers

• Paint brushes

• Craft kits

Writing Instruments

• Ballpoint pens

• Gel pens

• Fountain pens

• Mechanical pencils

• Highlighters

• Fine liners

• Premium writing pens

Technology

• Headphones

• Portable fans

• Mobile accessories

• Computer accessories

• Wi-Fi devices

• Calculators

Travel & Lifestyle

• Tumblers

• Tote bags

• Luggage accessories

• Neck pillows

• Organizers

• Lunch kits

Gift & Novelty

• Wrapping paper

• Gift bags

• Decorative accessories

• Seasonal merchandise

• Collectibles

Its catalog also includes Japanese stationery collections and exclusive in-house products. [1]

SM Stationery develops and sells its own private-label products aimed at providing affordable alternatives while maintaining reliable quality. These products include notebooks, writing instruments, markers, art materials, organizers, and school essentials. The retailer states that its house-brand offerings are designed to balance quality with value for students, professionals, and families. [1]

SM Stationery carries products from numerous well-known global brands, including:

• Pilot

• Crayola

• Faber-Castell

• Maped

• Elmer’s

• Kokuyo Campus

• Smiggle

• JisuLife

• AquaFlask

• Mongol

• Sterling

Availability varies by branch and online store. [1]

SM Stationery operates through several retail channels:

• Stores inside SM Department Stores nationwide

• Standalone concept stores under the Station by SM brand

• Official online store

• E-commerce marketplaces

Its nationwide presence allows the brand to reach customers in major cities and provincial shopping centers throughout the Philippines. [1]

Launched in 2024, Station by SM is SM Stationery’s standalone retail concept.

The concept store emphasizes:

• Interactive product displays

• Wider premium stationery selection

• Creative lifestyle merchandise

• Trend-focused accessories

• Hands-on product demonstrations

• Modern shopping environment

The first branch opened at SM Fairview in Quezon City. [1]

According to the company, SM Stationery aims to inspire people to “dream, create, and live their best life” by offering a wide range of quality products at competitive prices for education, work, creativity, and everyday living. [1]

SM Stationery is regarded as one of the Philippines’ leading stationery retailers. Its strengths include:

• Extensive nationwide retail network

• Broad product assortment

• Mix of affordable and premium brands

• Integration with the SM retail ecosystem

• Strong back-to-school merchandising

• Growing lifestyle and creative product offerings

The brand competes with other Philippine stationery and bookstore retailers while differentiating itself through its combination of school supplies, office products, creative materials, travel goods, and consumer electronics. [1]

Customers can purchase products through the official SM Stationery website, which features:

• Nationwide delivery

• Product collections

• Exclusive online offers

• Seasonal promotions

• Educational articles and buying guides

• Store locator and customer support [1]

• SM Stationery Official Website

• About SM Stationery

• Station by SM Concept Store

1. About Us