You Glow Babe was established in June 2020 by entrepreneur Jizel Donna Mangilit. According to the company, it launched with approximately 1,000 skincare maintenance sets intended for all skin types. Within two months, the business reported selling around 120,000 sets, prompting the expansion of its product line to include specialized skincare treatments and food supplements. [1]

Initially operating as an online business, the company expanded through social commerce platforms, resellers, and distributors across the Philippines. In 2023, the business was incorporated as You Glow Babe Skin Care Products Trading OPC, a One Person Corporation registered in the Philippines. [2]

According to the company:

Mission

• To provide affordable yet effective skincare products that help improve skin health and boost consumers’ self-confidence.

• To create business opportunities through reseller and distributor programs for aspiring entrepreneurs.

Vision

• To become one of the Philippines’ leading skincare and supplement brands recognized for effectiveness and affordability, while expanding into international markets. [1]

You Glow Babe offers products in several categories:

• Skincare maintenance and rejuvenation sets

• Facial serums

• Sunscreens

• Soaps

• Whitening and brightening products

• Food supplements

• Glutathione-based beauty supplements

• Weight management supplements

Among its best-known product lines are:

• Beauty White

• Shepu Appu

• Beauty White Sunscreen

• Beauty White Soap

• Serume 12X Skin Perfecting Serum

Several products have been registered or notified with the Philippine Food and Drug Administration (FDA), including cosmetics and food supplements. Food supplements are registered without approved therapeutic claims, consistent with FDA regulations. [3]

The company primarily distributes its products through:

• Online marketplaces

• Social media

• Official e-commerce stores

• Authorized resellers

• Regional distributors

Its reseller program has been a significant part of its expansion strategy, allowing individuals to start online businesses by selling the brand’s products. [1]

You Glow Babe has collaborated with Filipino celebrities to promote its products. Notable endorsers include:

• Janella Salvador

• Kyline Alcantara

In 2023, Janella Salvador became the face of the company’s Shepu Appu Slimming Juice, joining Kyline Alcantara, who had previously endorsed the brand. [4]

The company has filed trademark applications in the Philippines for several branding elements, including “You Glow Babe Beauty White”, covering retail, wholesale, e-commerce, skincare, cosmetics, and nutritional supplement services. [5]

You Glow Babe has established a strong online presence through:

• Official e-commerce stores

• Social media marketing

• Influencer partnerships

• Celebrity endorsements

• Nationwide reseller and distributor networks

Its products are sold primarily in the Philippines and are also available through selected international retailers serving overseas Filipino communities. [4]

1. About Us – You Glow Babe

2. YOU GLOW BABE SKIN CARE PRODUCTS TRADING OPC | Companies House Registry Search

3. Registration Number | 4000010682520

4. Manila Bulletin – Janella Salvador is new face of You Glow Babe’s slimming juice

5. Intellectual Property Center, 28 Upper McKinley Rd.