The official Korean website identifies Olive International Inc. as the operator of the brand, while international materials describe Sungboon Editor as one of the company’s principal global brands.

The name Sungboon Editor is derived from the Korean word “성분” (seongbun), meaning “ingredient.” The term “editor” refers to the brand’s role in selecting, arranging, and combining ingredients rather than simply incorporating as many trending components as possible. In international trademark documentation, Olive International explicitly defines “SUNGBOON” as meaning “ingredient.”[2] Consequently, the brand name carries a literal meaning of “Ingredient Editor.” This nomenclature reflects the concept that skincare formulation should be treated similarly to editing: identifying essential ingredients, determining their specific roles and proportions, combining them appropriately, and removing unnecessary elements.

Sungboon Editor’s official brand philosophy is anchored in three core concepts:

Fine Ingredient

The brand emphasizes selecting ingredients based on specific skin concerns rather than following transient cosmetic trends. Its international positioning outlines five guiding principles: Selected Ingredient, Balanced Formulation, Effective Results, Daily Habit of Comfort, and Trust in Science. This aligns with the Korean market positioning of “성분제일주의” (ingredient-first philosophy), describing the brand as one concentrated on the essence of cosmetics: good ingredients and definite effects.[3]

Definite Effect

Rather than positioning itself around luxury or lifestyle aesthetics, Sungboon Editor presents its products as functional skincare designed for specific concerns. Product categories address issues including pores, pigmentation and dark spots, wrinkles and lifting, hydration, soothing for problem skin, and sun protection.

Daily Usage

The third pillar of the philosophy focuses on making active skincare practical for regular use. Formulations are described as balancing efficacy with comfort and everyday usability.[4] This creates a broader value proposition where good ingredients lead to carefully balanced formulas, visible targeted results, and products suitable for daily routines.

Sungboon Editor is not an independent corporation but a brand under Olive International Inc. (올리브인터내셔널). The parent company was founded in 2018 by Lee Jin-ho (이진호) and has developed into a multi-brand consumer beauty company.[5] It is important to distinguish that 2018 marks the founding year of Olive International rather than the confirmed launch date of Sungboon Editor itself; U.S. trademark records indicate the Sungboon Editor name was being registered for cosmetics by 2021.

Product development at Sungboon Editor is organized around specific ingredients and skin concerns rather than a single universal formula. Prominent product families include:

Green Tomato

The Green Tomato range is among the brand’s most recognized lines, specifically associated with pore care and skin texture refinement. Products in this line include the Green Tomato Pore Lifting Ampoule, Pore Lifting Cream, and exfoliating toner pads.[6] The Green Tomato Ampoule is considered a flagship product; Olive International reported in its 2025 brand showcase that global sales had surpassed 5 million units.[7]

Deep Collagen

The Deep Collagen line targets firmness, elasticity, hydration, and anti-aging. The range includes collagen masks, creams, and treatment products such as the Deep Collagen Silk Peptide EGF Intensive Ampoule and Deep Collagen Cream In Serum.[8]

Silk Peptide EGF

This platform combines peptide and EGF-oriented positioning with moisturizing and firming benefits. The lineup includes the Silk Peptide EGF Intensive Ampoule, Intensive Eye Cream, toner, and lifting products.[9]

Meoru and Apple Peel

The Meoru line utilizes Korean wild grape-derived ingredients as part of the brand’s ingredient-focused strategy.[10] The Apple Peel range is oriented toward exfoliation, radiance, and skin texture, featuring pads and ampoule-cream combinations.[11]

Active-ingredient formulations

The brand has expanded into formulations featuring kojic acid, niacinamide, PDRN, vitamin derivatives, retinol, peptides, collagen, NMN-related compounds, and botanical extracts.[12]

Sungboon Editor has evolved beyond a single-product focus to offer a comprehensive portfolio. Third-party Korean beauty database Hwahae lists more than 100 products under the brand.[13]

Facial skincare
* Cleansers
* Toners and toner pads
* Ampoules and serums
* Creams and moisturizers
* Masks and patches
* Eye treatments
* Sunscreen

Body and other beauty products
* Body wash and lotion
* Scrubs and multi-balms
* Hair products
* Fragrance-related items

Several products have become synonymous with the brand’s identity:

• Green Tomato Pore Lifting Ampoule: Historically significant for establishing the brand’s reputation in Korea, this product targets pore appearance, elasticity, and texture. Olive International cites sales of over 5 million units.[13]
• Deep Collagen Mask: A key driver of growth, this mask targets hydration and firmness. Multiple versions are currently marketed internationally.[13]
• Silk Peptide EGF products: These represent the brand’s expansion into advanced active-ingredient formulations involving peptides and collagen.[13]

A central aspect of Sungboon Editor’s identity is science-backed formulation. The brand states that ingredients are selected through clinical testing and that formulations seek an optimal balance between efficacy and safety, emphasizing transparent ingredient information over exaggerated claims.[13] Olive International similarly notes that product effectiveness is supported by clinical testing.[13] However, within the context of K-beauty, “clinically tested” indicates functional verification rather than pharmaceutical-grade therapeutic proof, as cosmetic testing methodologies and endpoints can vary.

Sungboon Editor is positioned as accessible functional skincare rather than ultra-luxury or minimalist clean beauty. Marketing typically centers on ingredient storytelling (e.g., Green Tomato for pores, Collagen for firmness) rather than abstract lifestyle concepts.[13] The brand embraces K-beauty innovation by adapting familiar ingredients into formats such as pads, ampoules, patches, and capsule-style creams. This combination of ingredient transparency, novel formats, and accessible pricing distinguishes it within the mid-market K-beauty sector.[15]

As of the 2025 brand showcase, Sungboon Editor products were available in more than 40 countries.[15] Key markets include the United States, Japan, Malaysia, Singapore, Hong Kong, and the Philippines.[15]

Distribution follows a multi-channel strategy encompassing Korean e-commerce, Olive Young, international K-beauty retailers, Amazon US, and Southeast Asian platforms like Shopee.[15] In the Philippines and wider region, the brand maintains presence through major health and beauty retailers and specialized K-beauty distributors.[19][20] The brand also operates dedicated online stores for specific markets.[18][21]

Relationship with Olive Young

Olive Young has been instrumental to the brand’s visibility. The Green Tomato Ampoule achieved substantial sales through Olive Young stores, cementing Sungboon Editor’s status as part of the “Olive Young generation” of K-beauty brands that leverage the retailer’s discovery ecosystem to create recognizable hits.[15][17]

Olive International Inc. holds international trademark registrations for Sungboon Editor covering cosmetics and related beauty products.[16] In the United States, trademark registrations have been recorded for both cosmetics and online retail services.[14] These protections reflect the brand’s transition from a domestic label to a formalized global consumer brand.

The development of Sungboon Editor can be categorized into three stages:

1. Early stage: Establishment of the “good ingredients, definite effect” identity and recognition through the Green Tomato line.
2. Expansion stage: Diversification into multiple ingredient families (Meoru, Apple Peel, Deep Collagen, Silk Peptide) and completion of the skincare portfolio.
3. Global stage: Expansion of distribution to over 40 countries and adaptation of marketing to international e-commerce and social media trends.[15]

As of 2026, the brand is characterized as a rapidly internationalizing functional skincare label. While communication has evolved to include advanced delivery technologies and viral product formats, the underlying philosophy of careful ingredient selection and practical daily usage remains consistent.[15]

1. About us
2. 1
3. SUNGBOON EDITOR – Olive International Inc. Trademark Registration
4. SUNGBOON EDITOR: Effective Pore Care Skincare Solutions
5. SUNGBOON EDITOR Official
6. All SUNGBOONeditor Products Ranked by User Reviews
7. SUNGBOONeditor | Hwahae Search
8. @sungbooneditor_official | Linktree
9. SUNGBOONEDITOR Official: TikTok, Instagram, X | Linktree
10. Shop SUNGBOON EDITOR | OLIVE YOUNG GLOBAL
11. Sungboon Editor
12. SUNGBOON EDITOR Trademark (USPTO Serial 97759458) | USPTO Record | TrademarkElite
13. Sungboon Editor Review: K-Beauty’s Fine-Ingredient Cult Brand
14. SUNGBOON EDITOR – Olive International Inc. Trademark Registration
15. Sungboon Editor: K-Beauty’s Affordable Skincare Revolution – Korean Fashion Magazine
16. SUNGBOON EDITOR, A World Intellectual Property Organization Trademark of Olive International Inc.. Application Number: 1678325 :: Trademark Elite Trademarks
17. SUNGBOON EDITOR Archives – Korea Beauty For You
18. SUNGBOON EDITOR
19. K-beauty Wholesale Access | Source K-beauty brand
20. Wholesale Sungboon Editor | Qogita
21. SUNGBOON EDITOR