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About Supremacy

Supremacy is a Filipino pet care brand that develops and markets dog and cat products, including dry pet food, nutritional supplements, oral care products, treats, and cat litter. The brand primarily serves the Philippine market and has gained visibility through major e-commerce platforms such as Lazada, where it operates an official store in the Pet Supplies category. [1]

Founded with the goal of providing affordable yet premium-quality pet nutrition, Supremacy positions itself as a homegrown alternative to imported pet food brands. Its products emphasize balanced nutrition, high protein formulations, digestive health, immune support, and coat and skin wellness while remaining competitively priced for Filipino pet owners. [2]

History

Supremacy was established in the Philippines by Gaddiel Rafols, an entrepreneur and pet owner who created the brand to improve access to quality pet nutrition for local consumers. According to the company, the brand was born from the founder’s experience caring for pets with dietary sensitivities and the desire to produce reliable, affordable pet products for the Philippine market. [3]

The company also states that it aims to expand local manufacturing and promote Filipino-made pet products while maintaining quality standards comparable to international brands. [4]

Philosophy

Supremacy promotes a philosophy centered on three principles:

  • Premium-quality pet nutrition at accessible prices.

  • Science-based formulations that support long-term pet health.

  • Continuous development of locally focused pet care solutions. [5]

The company highlights responsible nutrition, ingredient quality, and practical affordability as key parts of its brand identity. [6]

Products

Supremacy offers a broad portfolio of pet care products.

Dog Food

Its dog food line includes formulas for puppies and adult dogs in several package sizes and flavors, including Chicken & Salmon and Beef. The recipes are marketed as high-protein diets formulated to support:

  • Muscle development

  • Brain development

  • Healthy digestion

  • Strong immune system

  • Healthy skin and coat

  • Dental health

The company advertises protein levels of up to 33% in selected formulas and includes ingredients such as chicken, beef, fish meal, chicken oil, vegetables, goat milk powder, egg yolk powder, spirulina, yeast, vitamins, minerals, and amino acids. [7]

Cat Food

Supremacy also manufactures dry cat food designed for all life stages. Product descriptions emphasize:

  • High-protein nutrition

  • Low-sodium formulations

  • Digestive support

  • Bone and dental health

  • Complete and balanced daily nutrition

Available package sizes range from small 1 kg bags to larger multi-kilogram packs.

Pet Supplements

The brand’s supplement lineup includes products intended for specific health functions, such as:

  • Puppy growth support

  • Hip and joint health

  • Skin and coat improvement

  • Post-breeding recovery

  • Senior dog nutrition

  • Cat wellness vitamins

These supplements are marketed as complementary nutritional products rather than medications.

Oral Care

Supremacy sells oral hygiene products for dogs, including gels formulated to reduce plaque and tartar buildup while improving breath freshness. [8]

Cat Litter

The company also offers tofu and bentonite blend cat litter designed for odor control, clumping performance, and flushability.

Ingredients and Nutrition

Supremacy states that many of its pet food formulas contain:

  • Animal proteins from chicken, beef, duck, and fish

  • Chicken oil

  • Rice and potatoes

  • Carrots

  • Goat milk powder

  • Egg yolk powder

  • Yeast

  • Spirulina

  • Yucca extract

  • Essential amino acids

  • Vitamins A, D3, E, and B-complex

  • Chelated minerals

The brand promotes these formulations as supporting digestion, immunity, coat quality, and overall wellness. [9]

Distribution

Supremacy products are sold primarily through online marketplaces in the Philippines, particularly Lazada, where the brand maintains an official storefront in the Pet Supplies category. Products are also available through selected pet shops and online retailers. [10]

Market Position

Supremacy positions itself in the mid-range segment of the Philippine pet food market. Rather than competing solely on low cost, the company markets its products as offering premium-style formulations at prices intended to be accessible to a broad range of pet owners. [11]

Its catalog has expanded beyond dry food to include health supplements, wet food, oral care, and grooming-related products, reflecting a broader focus on companion animal wellness.

Reputation

Among Filipino pet owners, Supremacy has become known as an affordable local alternative to more established imported brands. Discussions within Philippine pet communities frequently mention the brand as a budget-conscious option, though individual experiences and recommendations vary. As with any pet food, veterinarians generally recommend introducing new diets gradually and monitoring pets for individual tolerance and nutritional suitability. [12]

Mission

According to the company, Supremacy’s mission is to provide honest, effective, and affordable pet care products while contributing to the growth of Philippine-made pet nutrition and improving the everyday health of companion animals. [13]

References

This profile was compiled with AI assistance and reviewed before publishing. How we use AI

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