Tenderoo is a Philippine baby and child care brand specializing in gentle skincare, hygiene, and daily care products for infants and young children. The brand positions itself as a provider of safe, everyday essentials formulated for delicate skin, with an emphasis on mild ingredients, moisturizing care, and products designed for tropical climates. Tenderoo officially launched in 2024 and has rapidly expanded its presence through its direct-to-consumer website and major Philippine e-commerce platforms.[1]

• Brand Name: Tenderoo

• Industry: Baby Care / Personal Care

• Founded: 2024

• Headquarters: Philippines (consumer market)

• Product Categories:

• Baby shampoo & body wash

• Moisturizing lotion

• Facial cream

• Baby powder

• Baby oil

• Baby cologne

• Baby sunscreen

• Toothpaste for children

• Bottle & feeding accessories

• Target Market: Babies, toddlers, young children, and parents seeking gentle skincare solutions.[1]

Tenderoo entered the Philippine baby care market in 2024 with a mission of providing safe and gentle daily essentials for modern families. According to the company’s official materials, the brand focuses on combining mild formulations with minimalist product design and practical everyday use.

The company describes its philosophy as delivering products that are:

• Safe for delicate skin

• Comfortable for daily use

• Parent-friendly

• Suitable for sensitive skin

Tenderoo has also highlighted charitable community activities, including outreach programs supporting children and families.[1]

Tenderoo promotes three primary principles:

Gentle Function

Products are designed to be effective while remaining gentle enough for frequent everyday use.

Safe by Nature

The brand emphasizes careful ingredient selection intended to minimize irritation and support sensitive skin.

Quiet Beauty

Tenderoo adopts a clean, minimalist aesthetic that reflects simplicity and calmness rather than bright or flashy packaging.[1]

Tenderoo offers a complete line of baby care products, including:

Bath & Cleansing

• Baby Rice Essence Shampoo & Body Wash

• Baby Bottle & Fruit & Vegetable Cleaning Foam

• Bottle Sponge Brush

Skin Care

• Baby Moisturizing Lotion

• Baby Moisturizing Facial Cream

• Baby Oil

• Baby Powder

• Natural Baby Sunscreen SPF50+ PA+++

Fragrance

• Alcohol-Free Baby Cologne

Oral Care

• Anti-Cavity Toothpaste for Kids (3–7 years)

Most products are marketed as suitable for newborns or children with delicate skin, with formulations emphasizing hydration and mild cleansing.[1]

Several Tenderoo cosmetic products are listed in the Philippine Food and Drug Administration’s cosmetic notification database. Examples include:

• Baby Cologne (Notification issued October 2025)

• Baby Powder (Notification issued August 2025)

• Baby Oil (Notification issued October 2025)

These notifications identify Delta Kappa Commerce Corp. as the responsible company for the registered cosmetic products. Cosmetic notification indicates the products have been notified with the regulator; it is distinct from FDA approval of medicines.[2]

Tenderoo products are available through:

• Tenderoo Philippines Official Website (tenderoo-ph.com)

• Official stores on Philippine e-commerce platforms such as Shopee

The brand offers individual products as well as bundled baby care sets for everyday use.[1]

Tenderoo has established a strong online retail presence in the Philippines. Its official Shopee store reports hundreds of thousands of followers and many of its flagship products have accumulated thousands of purchases and consistently high customer ratings, reflecting significant consumer adoption in the local baby care segment.[3]

Tenderoo positions itself between premium and mass-market baby care brands by emphasizing:

• Gentle formulations

• Alcohol-free options for selected products

• Moisturizing ingredients

• Products designed for sensitive skin

• Affordable pricing

• Everyday practicality

The company markets itself primarily to new parents seeking safe and convenient baby care essentials.[1]

The TENDEROO trademark was published in the Philippine Intellectual Property Office’s Trademark Gazette in 2024 under International Classes 3 and 5, covering cosmetics and related health products.[4]

• Baby skincare

• Infant hygiene

• Children’s personal care products

• Sensitive skin care

1. Baby Care & Gentle Cleansing Products | Safe Baby Skincare – Tenderoo PH

2. Registration Number Product Name | NN-1000015353800 Baby Cologne

3. Tenderoo, Online Shop | Shopee Philippines

4. Intellectual Property Center, 28 Upper McKinley Rd.