ThinkPlus (stylized as thinkplus) is a productivity-focused technology brand owned by Lenovo. It operates as a sub-brand within Lenovo’s Think family, alongside brands such as ThinkPad and ThinkCentre. ThinkPlus primarily develops smart accessories, office peripherals, and business productivity solutions designed for professionals, enterprise customers, and hybrid workers. Rather than being a standalone company, ThinkPlus is part of Lenovo’s broader commercial ecosystem. [1]

ThinkPlus was officially introduced by Lenovo in 2017 as an extension of the long-established Think ecosystem. While ThinkPad laptops had already become one of the world’s best-known business computing brands, Lenovo identified growing demand for high-quality accessories and smart office products that complemented its commercial devices.

Instead of limiting itself to laptop accessories, ThinkPlus gradually expanded into a broader ecosystem that includes:

• Mobile power products

• Audio devices

• Storage solutions

• Smart office equipment

• Conference hardware

• Computer peripherals

• Travel accessories

• Enterprise collaboration products

The brand emphasizes portability, minimalist industrial design, reliability, and compatibility with Lenovo’s Think family. [2]

ThinkPlus follows the design principles inherited from Lenovo’s Think products:

• Simplicity

• Professional appearance

• Productivity-first design

• Reliability

• Business-oriented functionality

Many products use understated black or gray color schemes similar to ThinkPad devices and prioritize practical features over decorative styling. [3]

ThinkPlus produces a wide variety of technology and office products, including:

Computer Accessories

• USB-C hubs

• Docking stations

• Laptop stands

• Wireless mice

• Mechanical keyboards

• Presentation clickers

• Webcam accessories

Chargers & Power

One of the brand’s most recognizable product lines is its compact GaN (Gallium Nitride) chargers, often referred to as “lipstick chargers” because of their small size. Products include:

• USB-C PD chargers

• GaN fast chargers

• Multi-port charging stations

• Power banks

• Charging cables

Audio Products

ThinkPlus offers:

• True wireless earbuds (TWS)

• Bluetooth neckband earphones

• Over-ear headphones

• Bone-conduction headphones

• Speakerphones

• Conference microphones

Storage

• USB flash drives

• Portable SSDs

• External hard drives

• SD card readers

Office Equipment

• Conference cameras

• Smart meeting panels

• AI conference systems

• Wireless presentation devices

• Video conferencing accessories

Lifestyle Products

In some markets, ThinkPlus also sells:

• Laptop backpacks

• Travel bags

• Desk lamps

• Smart humidifiers

• Water bottles

• Luggage

• Ergonomic office accessories

[4]

ThinkPlus products generally share several design characteristics:

• Matte black finishes

• Compact form factors

• Minimal branding

• Durable construction

• Business-oriented aesthetics

• USB-C–centric connectivity

• Portable travel-friendly designs

This design language closely aligns with the broader Think family.

ThinkPlus primarily targets:

• Business professionals

• Corporate IT users

• Remote workers

• Students

• Frequent travelers

• Small businesses

• Enterprise customers

The emphasis is on productivity and professional use rather than gaming or entertainment.

Although often associated with ThinkPad, ThinkPlus is not the same brand.

ThinkPlus products are designed to work particularly well with ThinkPad and other Lenovo commercial devices, though many are compatible with PCs, tablets, and smartphones from other manufacturers.

ThinkPlus products are most widely available in:

• China

• Hong Kong

• Singapore

• Malaysia

• Thailand

• Vietnam

• Indonesia

Selected products are also sold internationally through Lenovo and authorized retailers. Lenovo notes that some ThinkPlus products are intended specifically for the Chinese market, and warranty coverage may differ outside China. [5]

ThinkPlus is generally positioned as a mid-range to premium productivity accessories brand. Rather than competing primarily on the lowest price, it focuses on:

• Professional aesthetics

• Reliable performance

• Lenovo ecosystem compatibility

• Business-oriented features

• Good value for office users

Some well-known ThinkPlus offerings include:

• GaN USB-C chargers

• Wireless earbuds

• Portable SSDs

• USB flash drives

• USB-C docking stations

• Conference speakerphones

• Wireless mice

• Mechanical keyboards

• Laptop backpacks

• Smart office devices

Is ThinkPlus a separate company?

No. ThinkPlus is a Lenovo-owned sub-brand and is not an independent company. [6]

Is every “ThinkPlus” product sold online official?

Not necessarily. Because ThinkPlus-branded products are popular—especially earbuds and accessories—counterfeit or unauthorized products can appear on some online marketplaces. Lenovo recommends buying through authorized channels, and notes that products labeled for mainland China may have region-specific warranty limitations. [7]

ThinkPlus occupies a role similar to other accessory-focused technology sub-brands by offering a broad ecosystem of productivity products that complement Lenovo’s commercial computing lineup. Its emphasis on practical design, portability, and business usability has made it particularly popular among professionals and enterprise users in Asia, while gradually expanding its international presence through Lenovo’s global distribution network. [8]

1. Who We Are | Lenovo Philippines

2. How to distinguish WW ‘thinkplus’ and PRC ‘thinkplus’ products? – Lenovo Support PR

3. thinkplus 是什么品牌？一文读懂联想旗下的智能生产力专家 – 联想杂谈 – 联想社区

4. Think Laptops, PCs, Workstations, Monitors | Lenovo Philippines

5. Lenovo商城

6. How to distinguish WW ‘thinkplus’ and PRC ‘thinkplus’ products? – Lenovo Support US

7. 联想thinkplus头戴式商务降噪耳机Min200 风暴灰-联想乐享知识库

8. thinkplus 属于什么档次？一文理清品牌定位与核心价值 – 联想杂谈 – 联想社区