The Polish Toy Association lists the corporate entity as Tuban Trade Spółka z ograniczoną odpowiedzialnością, located at ul. Hetmańska 92, 43-600 Jaworzno, with Jakub Bochenek identified as the company representative.

2009: Origins

TUBAN was established in 2009 when founder Jakub Bochenek developed a specialised liquid formula capable of producing unusually large and durable soap bubbles. Initial production took place in a small home laboratory, and this formula became the foundation of the business.1 Rather than launching as a general toy manufacturer, the company initially built its identity exclusively around large-bubble technology and related accessories, which remain a defining category.

2012–2018: Guinness World Records

The brand gained international recognition through spectacular bubble demonstrations using its proprietary liquid. TUBAN products have been used in three Guinness World Record attempts involving people enclosed inside a single soap bubble:1

• 2012: 125 people
• 2012: 193 people
• 2018: 417 people

While some older company materials cite the 2018 figure as 419 people, current official documentation lists the record as 417.1 These achievements helped establish TUBAN’s reputation beyond standard children’s toys, associating the brand with large-scale entertainment and professional bubble artistry.

Expansion beyond bubbles

Following its success with bubble products, TUBAN diversified into broader categories of creative play. The portfolio expanded to include slime, DIY slime-making kits, TUBI JELLY 3D gel-figure sets, dynamic and hydrophobic sands, multisensory foams, modelling compounds, artificial snow, water-washable children’s cosmetics, and party products.1 This evolution transformed TUBAN from a niche bubble specialist into a comprehensive creative and sensory toy brand.

Giant soap bubbles

Giant soap bubbles remain the category most closely associated with TUBAN. The company produces specialised liquids alongside accessories such as wands, hoops, strings, poles, professional show equipment, and bubble generators. These products are marketed not only as toys but also as equipment for events, festivals, photography, film productions, and performances, occupying a space between outdoor activity gear and entertainment equipment.

Slime

Slime represents one of the company’s major expansion categories. TUBAN offers both ready-made slime and DIY kits that allow users to mix ingredients and create their own materials, including glitter, colour-changing, and scented formulations. By 2019, industry reports indicated the portfolio had grown to over 230 SKUs, with slime becoming a significant component of the brand’s growth following its original bubble line.

TUBI JELLY

TUBI JELLY is a distinctive creative product line where children use coloured gel liquids and an activator to create three-dimensional gel figures. The process is designed as a hands-on experiment demonstrating physical transformation. Themes have included animals, sweets, mermaids, monsters, and llamas. The series received a Toy of the Year 2021 award in the creative toy category.1

Sensory materials and foams

A significant portion of the modern TUBAN catalogue focuses on sensory play. Products include multisensory foam, creative foam, foam-gel materials, modelling compounds, dynamic sand, fluffy sand, hydrophobic sand, and artificial snow. These items emphasise touch, texture, and manipulation over rule-based gameplay, reinforcing the brand’s positioning as a sensory toy manufacturer.1

Children’s cosmetics

The brand has extended into water-washable children’s nail polish and lip gloss. These products align with the broader creative play strategy, treating cosmetics as a medium for colour experimentation and self-expression rather than traditional beauty products.1

TUBAN’s approach to product development is grounded in three core concepts:

Creativity

Many TUBAN products require the user to make, mix, transform, or experiment rather than simply interact with a finished object. For example, slime kits involve active participation in creating the material itself.

Sensory exploration

The brand emphasises multisensory experiences involving touch, texture, colour, movement, and visual transformation. This focus is evident across slime, foam, sand, and TUBI JELLY lines, with products intended to stimulate imagination and sensory development.2

Learning through play

TUBAN describes its offerings as creative and educational toys that combine entertainment with opportunities to observe processes and develop skills. This places the brand closer to the creative and STEM-adjacent toy segment than to conventional character-based merchandise.1

TUBAN states that its toys are 100% manufactured in Poland and undergo continuous quality control. Products carry the PN-EN 71 marking, indicating compliance with European toy safety standards. The company identifies quality, care, and safety as core values, and its “Made in Poland” identity is presented as a key element of its branding rather than merely a logistical detail.

Although headquartered in Poland, TUBAN maintains a significant international footprint. The company reports that its products are appreciated in over 25 countries, specifically citing markets including the United Arab Emirates, Canada, South Korea, and Japan.1 The brand also participates in international trade events; for instance, it was listed as an exhibitor at KIDS’ TIME, the International Fair of Toys and Products for Parents and Children, in 2026.2

TUBAN has received various industry accolades and records:

• Guinness World Records: Three records for people enclosed within soap bubbles.
• KIDS’ TIME Product of the Year 2012: Bubble products.
• Toy of the Year 2014: Bubbles.
• Toy of the Year / Children’s Award 2018: TUBAN Slime.
• Toy of the Year / Children’s Award 2021: TUBI JELLY.1
• Child Protection Committee Award: SHOCK Foam, recognised for supporting psychomotor development.

Jakub Bochenek is the founder and owner most closely associated with TUBAN. He developed the original large-bubble formula in 2009 and is listed as the inventor on a Polish patent concerning a method for producing gel toys, illustrating his direct involvement in product development beyond bubbles.1 The Polish Toy Association also lists him as the primary contact for Tuban Trade.

The legal entity behind the brand is Tuban Trade Sp. z o.o. Both the Polish Toy Association and the company’s official website list the headquarters address as ul. Hetmańska 92, 43-600 Jaworzno, Poland. TUBAN is a registered member of the Polish Toy Association.1

TUBAN’s competitive identity stems from its origins in specific bubble technology rather than traditional toy manufacturing. Its evolution followed a trajectory from large bubbles to accessories, then to creative toys, slime, DIY experimentation, and finally broader sensory products. Consequently, TUBAN products typically share several traits: they are hands-on, experimental, sensory-focused, open-ended in outcome, educational regarding material processes, and suitable for social or group play.2

1. About Us – Sklep TUBAN
2. TUBAN ‹ KIDS’ TIME ‹ List of exhibitors ‹ TUBAN ‹ Targi Kielce S.A.