About Vinda
Vinda is a leading Asian hygiene and tissue brand known for its premium paper products and personal care solutions. Established in 1985, the brand has grown from a Chinese tissue manufacturer into one of Asia’s largest hygiene product companies. Vinda is recognized for its emphasis on product quality, innovation, and sustainable manufacturing, with the brand slogan “Healthy Lifestyle Starts with Vinda.” [1]
The Vinda brand is owned by Vinda International Holdings Limited, a hygiene products company headquartered in Hong Kong with manufacturing and business operations across Asia. Since 2024, Vinda has become part of the Royal Golden Eagle (RGE) group, a Singapore-based multinational industrial group focused on renewable resources. [2]
History
Vinda was founded in 1985 with the goal of producing high-quality tissue products for the Chinese market.
Some important milestones include:
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1985 – Vinda was established.
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1989 – Introduced one of China’s first tissue products made from 100% imported virgin wood pulp, setting a new quality standard.
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1990 – The Vinda trademark was officially registered.
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2007 – Vinda International was listed on the Hong Kong Stock Exchange.
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2014–2017 – Expanded beyond tissue into broader hygiene categories through acquisitions and partnerships.
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2016 onward – Accelerated expansion across Southeast Asia.
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2022 – Opened a major Southeast Asia regional headquarters and innovation hub in Malaysia.
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2024 – Joined the Royal Golden Eagle (RGE) group.
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2025 – Joined the United Nations Global Compact (UNGC). [2]
Products
Vinda offers products across several hygiene categories.
Tissue Products
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Facial tissues
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Toilet paper
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Kitchen towels
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Napkins
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Pocket tissues
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Wet wipes
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Moist toilet tissue
Popular tissue series include:
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Ultra Strong
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Classic Blue
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Deluxe
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Deluxe Soft
Personal Care
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Baby diapers
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Feminine hygiene products
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Adult incontinence products
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Professional hygiene products for businesses
The company also operates or distributes several internationally recognized brands, including:
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Tempo
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Tork
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TENA
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Libresse
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Libero
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Drypers
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Dr. P
These brands serve both consumer and commercial markets. [1]
Technology and Quality
Vinda promotes several technologies and manufacturing practices, including:
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100% virgin wood pulp for many tissue products
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Multi-layer fiber technology for strength and softness
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Strict hygiene and quality control standards
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Research and development focused on absorbency, durability, and comfort
The brand positions itself as offering tissue products that remain strong even when wet while maintaining softness for everyday use. [3]
Market Presence
Today, Vinda operates throughout Asia, including:
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China
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Hong Kong
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Macau
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Malaysia
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Singapore
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South Korea
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Thailand
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Taiwan
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The Philippines
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Other Asia-Pacific markets
The company operates approximately 12 advanced production bases and serves millions of households across the region. [1]
Sustainability
Sustainability is a major focus of Vinda’s corporate strategy. Its initiatives include:
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Responsible sourcing of raw materials
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Reducing energy consumption
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Lowering greenhouse gas emissions
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Waste reduction and recycling
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Sustainable packaging
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Water conservation
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Community engagement and employee development
The company integrates environmental, social, and governance (ESG) principles into its operations and publishes regular sustainability reports. [1]
Brand Philosophy
Vinda’s long-standing philosophy is:
“Healthy Lifestyle Starts with Vinda.”
The company aims to provide high-quality hygiene products that improve consumers’ everyday health, comfort, and quality of life while promoting sustainable business practices. [1]
Recognition
Over the years, Vinda has:
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Become one of Asia’s leading hygiene brands.
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Built a strong reputation for premium tissue quality.
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Expanded into multiple hygiene categories beyond tissue.
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Invested heavily in manufacturing innovation and research.
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Achieved significant market share in China’s tissue market for multiple consecutive years, according to Kantar consumer panel data cited by the company. [4]
Corporate Profile
| Attribute | Details |
|---|---|
| Founded | 1985 |
| Industry | Hygiene and tissue products |
| Headquarters | Hong Kong |
| Parent Group | Royal Golden Eagle (RGE) (since 2024) |
| Main Business | Tissue, baby care, feminine care, incontinence care, professional hygiene |
| Operating Region | Asia-Pacific |
| Manufacturing Bases | Approximately 12 |
| Brand Slogan | “Healthy Lifestyle Starts with Vinda” |





